adidas de Mexico SA de CV in Apparel and Footwear (Mexico)

May 2015 | 3 pages | ID: ADD238C62BBEN
Euromonitor International Ltd

Abstracts

adidas’s marketing strategy is to maintain and improve its leading position as the most important supplier of sportswear in Mexico. The company has gained important brand awareness amongst Mexican consumers by sponsoring several football teams, which include the national team, Club Chivas, one of the most popular teams in the country, and Tigres de Monterrey.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 adidas de Mexico SA de CV: Key Facts
  Summary 2 adidas de Mexico SA de CV: Operational Indicators
Competitive Positioning
  Summary 3 adidas de Mexico SA de CV: Competitive Position 2014
Retail Operations
  Summary 4 adidas de Mexico SA de CV: Retail Operational Indicators
Internet Strategy