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adidas Austria GmbH in Apparel (Austria)

September 2013 | 3 pages | ID: AE74D65C956EN
Euromonitor International Ltd

US$ 150.00

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adidas Austria GmbH aims to boost its position by fully responding to the trend towards sporty streetwear. The company is using its competitive advantage over the main outerwear competitors counting on its speciality in sportswear rather than general outerwear. Also its sportswear range is expanding with Reebok offering yoga, cross-training and dancing outfits. Due to its success with this strategy, the company was hardly affected by the economic downturn of the review period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Apparel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 adidas Austria GmbH: Key Facts
Summary 2 adidas Austria GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 adidas Austria GmbH: Competitive Position 2012
Internet Strategy


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