U:fon: mobile broadband case study

Date: April 1, 2010
Pages: 10
Price:
US$ 895.00
Publisher: Ovum
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: U56B2AF1392EN
Leaflet:

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U:fon: mobile broadband case study
Under the U:fon brand, MobilKom operates a CDMA network to deliver big-screen mobile broadband services in the Czech Republic. U:fon targets the retail mass market, and has seen significant uptake. Its aggressive pricing and innovative tariffs have enabled it to target new segments that the larger players are not yet exploiting. Going forward it expects the majority of its growth to come from the organic uptake in mobile broadband in the Czech Republic, and its new wholesale offering.
Executive summary
In a nutshell
Ovum view
U:fon’s strategy
U:fon is targeting growth in mobile broadband
Retail
Wholesale
Mobile broadband go-to-market strategy
Mass-market marketing - channel strategy
Mobile broadband pricing strategy
Prepaid
Post-paid
Fixed alternatives
Technology choices
Critical success factors
Future strategy

LIST OF TABLES

Table 1: Unlimited mobile broadband comparison in the Czech Republic

LIST OF FIGURES

Figure 1: Mobile broadband marketing message roadmap in Western Europe

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