Trends in 2010: Middle East and Africa telecoms markets
As is our tradition at this time of year, in this report we outline our views on the key trends that will influence telecoms markets in the Middle East and Africa in 2010. These will also shape the core of our research agenda in the region.
Executive summary
In a nutshell
Ovum view
The subscriber land grab is coming to an end
The battle for ‘smarter’ revenue growth begins
Mobile Internet, banking and content will be key consumer growth thrusts
Enterprise and wholesale focus will intensify
Small-screen devices will dominate, but big screens will make their mark
Measured M&A will proceed
Regulation will continue to shape markets
Key trends
The beginning of the end of the subscriber land grab
The battle for smarter (yet slower) mobile growth
Accelerated growth in mobile data, content and banking services
Refinements in segmentation, targeting and retention
Bigger-screen devices will make their mark
Measured M&A will continue
Elevated focus on margin defence and operational synergies
‘Fixed’ broadband growth will stay in the mix
Accelerated focus on enterprise services
Wholesale services start to come of age
Regulation will continue to evolve
In a nutshell
Ovum view
The subscriber land grab is coming to an end
The battle for ‘smarter’ revenue growth begins
Mobile Internet, banking and content will be key consumer growth thrusts
Enterprise and wholesale focus will intensify
Small-screen devices will dominate, but big screens will make their mark
Measured M&A will proceed
Regulation will continue to shape markets
Key trends
The beginning of the end of the subscriber land grab
The battle for smarter (yet slower) mobile growth
Accelerated growth in mobile data, content and banking services
Refinements in segmentation, targeting and retention
Bigger-screen devices will make their mark
Measured M&A will continue
Elevated focus on margin defence and operational synergies
‘Fixed’ broadband growth will stay in the mix
Accelerated focus on enterprise services
Wholesale services start to come of age
Regulation will continue to evolve
LIST OF FIGURES
Figure 1: Geographic spread of selected MEA markets in terms of growth
Figure 2: Current and forecast subscriber growth in Middle East and Africa, 2008–14
Figure 3: Service provider growth avenues
Figure 4: Small-screen devices predominate for accessing mobile data services in Middle East and Africa
Figure 1: Geographic spread of selected MEA markets in terms of growth
Figure 2: Current and forecast subscriber growth in Middle East and Africa, 2008–14
Figure 3: Service provider growth avenues
Figure 4: Small-screen devices predominate for accessing mobile data services in Middle East and Africa
