Telekom Malaysia

January 2011 | 22 pages | ID: T4CA71ECB19EN
Ovum

Abstracts

Introduction

Asia-Pacific is one of the key emerging markets and Telekom Malaysia is a key fixed-line operator in the region. This report discusses the key strengths, weaknesses, and opportunities of Telekom Malaysia and analyses its operational and financial performance. The report also discusses the key strategies pursued by the company and assesses whether it is heading in the right direction.

Features and benefits

• Gives an in-depth analysis of Telekom Malaysia's strengths, weaknesses, opportunities, and threats.
• Examines Telekom Malaysia's current strategy and its future initiatives to drive growth.

Highlights

Telekom Malaysia is the leading operator in the Malaysian fixed-line market and is focusing on high-speed broadband and bundled services to drive growth. The declining fixed-line market and shrinking ARPU continue to be its key challenges.

Your key questions answered

• What are the key strengths and weaknesses of Telekom Malaysia?
• What are the strategies that Telekom Malaysia is adopting for growth and how are they being implemented?

Contents

SUMMARY

In a nutshell
Ovum view

SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats

EXTERNAL CONDITIONS

Competitive environment

STRATEGY AND EXECUTION

Strategic objectives
Targeting the enterprise and SME markets
  Enterprise market
  SME market
Focus on broadband to drive growth
  Data services and promotional offers
  Launch of HSBB services
Initiatives to restrict decline in voice revenues
Streamlining operations to improve bottom line
Operational analysis
Future outlook

COMPANY INFORMATION

Organizational structure
  Business segments
Financial summary
  Group analysis
  Segment analysis

APPENDIX

Methodology
Further reading
Author
Ovum Consulting
Disclaimer