MTS: mobile broadband case study
MTS has put mobile broadband at the heart of its mobile data services strategy. This case study focuses on how MTS is addressing the big-screen mobile broadband opportunity in Russia, its success to date and its future outlook.
EXECUTIVE SUMMARY
IN A NUTSHELL
KEY MESSAGES
OVUM VIEW
MTS AND MOBILE BROADBAND IN RUSSIA
GROWTH FOR MTS IN RUSSIA
HSPA PROVIDES A TESTED, COST-EFFECTIVE SOLUTION
MTS NEEDS TO DOMINATE MOBILE BROADBAND
PARTNERING FOR SUCCESS
MOBILE BROADBAND GO-TO-MARKET STRATEGY
TARGET MARKET
PRICING STRATEGY
PROMOTIONAL STRATEGY
SUCCESS TO DATE AND FUTURE OUTLOOK
STRONG GROWTH TO DATE
FUTURE OUTLOOK
IN A NUTSHELL
KEY MESSAGES
OVUM VIEW
MTS AND MOBILE BROADBAND IN RUSSIA
GROWTH FOR MTS IN RUSSIA
HSPA PROVIDES A TESTED, COST-EFFECTIVE SOLUTION
MTS NEEDS TO DOMINATE MOBILE BROADBAND
PARTNERING FOR SUCCESS
MOBILE BROADBAND GO-TO-MARKET STRATEGY
TARGET MARKET
PRICING STRATEGY
PROMOTIONAL STRATEGY
SUCCESS TO DATE AND FUTURE OUTLOOK
STRONG GROWTH TO DATE
FUTURE OUTLOOK
LIST OF TABLES
Table 1: MTS’s mobile data tariffs
Table 1: MTS’s mobile data tariffs
LIST OF FIGURES
Figure 1: Broadband forecast for Russia by technology type
Figure 2: MTS’s value-added service revenues: 1Q08–2Q09
Figure 1: Broadband forecast for Russia by technology type
Figure 2: MTS’s value-added service revenues: 1Q08–2Q09
