MTN MobileMoney Uganda: mobile payments case study
MTN’s MobileMoney service in Uganda has been highly successful, attracting 1 million users in just over a year since launch. This case study examines MTN’s strategy and service execution, and draws a number of key lessons from this successful implementation.
Executive summary
In a nutshell
Ovum view
MTN MobileMoney analysis
MTN Uganda in a broader context
MobileMoney Uganda: service outline
A solid platform foundation from Fundamo
Learning from M-Pesa
Future outlook and key lessons
Success to date and future outlook
Key lessons from MTN MobileMoney
Appendix
Research methodology
In a nutshell
Ovum view
MTN MobileMoney analysis
MTN Uganda in a broader context
MobileMoney Uganda: service outline
A solid platform foundation from Fundamo
Learning from M-Pesa
Future outlook and key lessons
Success to date and future outlook
Key lessons from MTN MobileMoney
Appendix
Research methodology
LIST OF TABLES
Table 1: MTN MobileMoney (Uganda) service fees
Table 1: MTN MobileMoney (Uganda) service fees
LIST OF FIGURES
Figure 1: High-level view of the Fundamo platform
Figure 1: High-level view of the Fundamo platform
