Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities

Date: September 1, 2011
Pages: 157
Price:
US$ 1,995.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M860C2EE2B0EN
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Mobile Social Commerce: Social Media + Mobile Commerce Creates Market Opportunities
Overview:

The combination of two powerful industry trends, social networking and mobile commerce, merge to become an even more powerful force that is expected to impact the industry for many years to come. While both mobile commerce and social media are in the early stages of service maturation, the two solutions are starting to come together at a time when they can both propel each other to new heights. Social media is on the edge of expanding beyond a platform for enabling advertisements. Mobile commerce is on the verge of expanding beyond simply an alternative mechanism for making a payment.

This report evaluates the technologies, solutions, applications, use cases and case studies involving the combination of social media/networking and mobile commerce. It identifies market opportunities and forecasts through 2016. This research also identifies key issues and opportunities as mobile commerce and social networking merge. It also evaluates potential future mobile social commerce applications.

Key Findings
  • Identify the market opportunities and forecasts revenue to 2016
  • Analysis of worldwide social media adverting markets and potential revenues
  • Analysis of the current and the future market for mobile commerce applications
  • Understand global market dynamics through analysis of specific regions and countries
  • Identify key issues and opportunities including the effect of social media on the mobile commerce industry

Audience:
  • Mobile communications infrastructure providers
  • Mobile commerce and social media companies
  • Mobile Value-added Service (VAS) application providers
  • Application developers, middleware providers and integrators
M-commerce
M-commerce Application Overview
I-Mode portal
Mobile Banking Service
Webraska's Smart Zone Platform16
Proliferation of Mobile Devices
Convergence of Mobile Telecommunication Networks and the Internet
The Importance of M-commerce
M-commerce Technologies
Mobile Commerce Technology Overview
Communication Technology
GSM
GPRS and EDGE
UMTS
Fourth-Generation Technologies
Bluetooth
Global Diffusion Patterns of M-Commerce Technology
The Evolution of Wireless and Mobile Networks
Overview
Advantages of Wireless Networks
Popularity
Mobility
Ease of Deployment
First Generation of Mobile Telecommunications (1G)
Second Generation Mobile Telecommunications (2G)
SIM
Speech Coding
Authentications and Security in GSM networks
WAP (Wireless Applicant Protocol)
Mobile Telecommunications third generation
Characteristics of 3G Systems
The Evolution of the 3G System
Applications in 3G system
Summary
Mobile 4th Generation and Beyond
Target of 4G System
Applications and Services of 4G Systems
Tele Presence
Information Access
Inter-Machine Communication
Intelligent Shopping
Location-Based Services
Globalization of Products
Communicating Appliances
Standardization Diversification
Summary
Features of Mobile Commerce
Ubiquity
Reachability
Localization
Personalization
Dissemination
Conclusion
Information Exchange Technology
HTML44
XML
WML
SMS
Location Identification Technology
M-Commerce Value chain46
Main Participants in Mobile Commerce
Mobile Commerce Payment Methods and Security
Payment Methods
Requirements of Mobile Commerce Security
Basics of Security
Payment Methods in M-Commerce
Content Download
Point of Sale54
Content on Device
Mobile Payment Methods
"In-Band" Payment Method
Proximity
Common Issues of Mobile Payment
Payment Lifecycle
Conclusion
The Secure Authentication Infrastructure for Mobile Users
Different Secured Connections
Authentication
Access Rights
Payment Credentials
Privacy of Communication
Integrity of Message Exchanges
Anonymity
Authentication Methods and Protocols
Symmetric Authentication
Asymmetric Authentication,
Authentication Based on Biometric Information
Requirements for Mobile Commerce Authentication
Password-Based Authentication with Support for Public Key Technology
Protocol Description
Verification of the Authentication Requirements
Symmetric Cryptography (SIM-Based Authentication)75
Public Key Cryptography
Digital Signatures
Certificate Authorities
Combining Public and Secret Key Cryptography
Authentication Codes
WAP Security (WIM module)
Social Media and M-commerce
Introduction
Social Networks
Social Networking
Social Media86
Location-Based Services and Social Media
LBS in General
Techniques
Cell ID-based Location
Terminal-Based Location Techniques
Global Positioning System (GPS)92
GPS Disadvantages
Location Architecture and Interfaces
Protocols Based on Plain-Text XML
Roaming Location Protocol (RLP)
Differences between MLP and RLP
Adding Location Value
Applications and Content
Gaming
Globalization of Products
Communicating Appliances
Standardization Diversification
Summary
Facebook
Facebook Pages
Facebook Advertising Methods
The Future of Facebook
Twitter
SWOT Analysis of Twitter
The Future of Twitter and how to attract Followers
Video Streaming Websites110
Introduction
How to Benefit From YouTube
The Future of Video Streaming Websites
MySpace
Introduction
Advertising on MySpace and Events
eBay
Wikis
Yahoo! Groups VS LinkedIn Groups
LinkedIn
LinkedIn Groups
LinkedIn Answers
Mobile-Local Search Providers
Google +
Introduction
Google Plus in Branding
Google + Circles
Hangout
Google + Advertising
How Can Google + Make Better Advertising ways
Case Study: How Social Media will affect the Future of M-Commerce
Social Media and Purchasing Decision
Introduction
Conclusion
Mobile Commerce Applications and Social Media
How to Improve M-Commerce with Social Media
The Future of Mobile Commerce
Wireless Communications in the Future132
Services and Applications138
Spectrum, and Unlicensed Bands
Integrity, Privacy, and Security
Development in China and Other NICs
Other Challenges
Different Wireless Systems
Summary
Case Study 2: Which Social Media to Advertise on (Start up companies) and Which M-commerce Applications to use
Social Media Advertising Risks
How to Start Social Media Advertising
Competitors Relationship
Social Media Initiatives at the Company Level versus Social Media Activities
Worldwide Market Profits for Advertising for Social Media Web Sites
The World Market Revenue Potential 2011
World Market Revenue Potential 2011-2016
Social Media Web Sites Revenue Potential in Africa
Social Media Web Sites Revenue Potential in Africa 2011-2016
Social Media Web Sites Revenue Potential in Europe
Social Media Web Sites Revenue Potential in Europe 2011-2016

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