Mobile Location Commerce 2013 - 2018

Date: August 1, 2013
Pages: 129
Price:
US$ 1,995.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M94A87E3FF5EN
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Mobile Location Commerce 2013 - 2018
Mobile commerce is expected to grow rapidly over the next five years. This growth is driven by the introduction of the tablets and the next generation smartphones. Mind Commerce predicts that the location commerce will be one of the key initiatives across the mobile/wireless value chain within the next three years.

We believe that certain key areas, such as Mobile Social Commerce in the Cloud will emerge as key areas and important channels for merchants across the value chain. In addition to traditional "bricks and mortar" storefront beneficiaries, we see cross-over between in-store shopping and digital media/online sales as end-user take advantage of next generation location-based marketing.

The report analyzes the potential revenues from location commerce and how to integrate location-based service (LBS) capabilities with m-commerce to boost sales. The report predicts the future of the industry and how social commerce can be used with location commerce.

The research addresses:
  • Integration of LBS with M-commerce
  • Levering location commerce with social selling
  • Location commerce definition, scenarios, use cases
  • Future challenges for the location commerce industry
  • Major trends that will influence the location-commerce industry
  • Market outlook and potential for location commerce through 2018
Target Audience:
  • OSS/BSS Solution Providers
  • Mobile Network Operators
  • Mobile Software Developers
  • Mobile Payment Service Providers
  • Handset and Tablet Manufacturers
  • Content and Applications Mediators
  • Social Commerce Vendors and providers
  • Mobile Marketing and Advertising Providers
  • Telecommunications Infrastructure Providers
Report Benefits:
  • Forecast by region for mobile location commerce
  • Identify market opportunities for location commerce
  • Identify the market for mobile social location in the Cloud
  • Understand the role and importance of location-based marketing
  • Understand the technologies and solutions for location determination
1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

2.1 LOCATION COMMERCE METHODOLOGY
2.2 LOCATION ADVERTISING
  2.2.1 POSITION DETERMINING EQUIPMENT (PDE)
  2.2.2 MOBILE POSITIONING CENTER (MPC)
  2.2.3 GEOGRAPHIC INFORMATION SYSTEM (GIS)
  2.2.4 LOCATION-SPECIFIC CONTENT
2.3 SATELLITE-BASED TECHNOLOGIES OVERVIEW
  2.3.1 GEOSTATIONARY SATELLITES
2.4 GLOBAL POSITIONING SYSTEM
  2.4.1 GPS COVERAGE
  2.4.2 GPS CALCULATIONS
  2.4.3 SATELLITE POSITION DETERMINATION
  2.4.4 CALCULATION OF A GPS DEVICE'S DISTANCE FROM A SATELLITE
  2.4.5 LTE BENEFITS FOR THE LBS
  2.4.6 CONCLUSION
  2.4.1 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT

3.0 LOCATION COMMERCE: MISSING LOOP IN MOBILE COMMERCE VALUE CHAIN

3.1 LOCATION-BASED E-COMMERCE
  3.1.1 GOOGLE LOCAL AND GOOGLE MAPS ON MOBILE DEVICES
  3.1.2 LOCATION BASED SERVICE GAMING
3.2 GOOGLE IN LOCATION COMMERCE
  3.2.1 GOOGLE+ AND LOCATION SERVICES
  3.2.2 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING
3.3 APPS FOR LOCATION COMMERCE
3.4 LOCATION COMMERCE MOBILE APPS PERFORMANCE
  3.4.1 CASE STUDY FOURSQUARE
  3.4.2 CASE STUDY YELP
  3.4.3 CASE STUDY LOOPT
3.5 LOCATION COMMERCE PROS AND CONS
  3.5.1 PROS
  3.5.2 CONS
3.6 LOCATION COMMERCE CHALLENGES
3.7 LOCATION-BASED ADVERTISING
  3.7.1 CASE STUDY: THE USE OF LBS IN MOBILE ADVERTISING

4.0 SOCIAL-BASED LOCATION SERVICES

4.1 FACEBOOK CHECK-IN SERVICE
4.2 SOCIAL MEDIA BENEFITS TO THE LOCATION COMMERCE
4.3 SOCIAL MEDIA + MOBILE SOLUTIONS + CLOUD COMPUTING
  4.3.1 MOBILE OS OVERVIEW
  4.3.2 APPLICATIONS AND APPLICATION STORE OVERVIEW
  4.3.3 SOCIAL MEDIA ACCESS
  4.3.4 INFRASTRUCTURE AS A SERVICE (IAAS)
  4.3.5 PLATFORM AS A SERVICE (PAAS)
  4.3.6 SOFTWARE AS A SERVICE (SAAS)
  4.3.7 SOMOCLO OVERVIEW
  4.3.8 OVERALL ANALYSIS
4.4 SOMOCLO MARKET ANALYSIS
  4.4.1 MARKET SHARE
  4.4.2 MARKET ANALYSIS
  4.4.3 MARKET PREDICTIONS
  4.4.4 BUSINESS OPPORTUNITIES

5.0 LOCATION COMMERCE MARKET ANALYSIS

5.1 BENEFITS OF THE LOCATION COMMERCE TO MOBILE COMMERCE VENDORS
  5.1.1 LOCATION COMMERCE MARKET FOR MOBILE COMMERCE APPLICATIONS 2013-2017
5.2 LOCATION COMMERCE MARKET CHALLENGES ALONG WITH RECOMMENDATIONS
5.3 LOCATION COMMERCE MARKET BY REGION (2013-2018)
  5.3.1 USA
  5.3.2 ASIA PACIFIC
  5.3.3 EUROPE
  5.3.4 MIDDLE EAST AND AFRICA
5.4 LOCATION COMMERCE MARKET BY INDUSTRY
  5.4.1 FASHION MARKET SHARE 2013-2018
  5.4.2 TRAVEL AND RESORTS
  5.4.3 RETAIL
  5.4.4 RESTAURANTS AND COFFEE SHOPS

6.0 APPENDIX

6.1 DETERMINING LOCATION USING GPS
  6.1.1 GPS ERROR SOURCES
  6.1.2 SELECTIVE AVAILABILITY
  6.1.3 TROPOSPHERIC DELAYS
  6.1.4 IONOSPHERIC DELAYS
  6.1.5 MULTI-PATH DELAYS
  6.1.6 GEOMETRIC DILUTION OF PRECISION (GDOP) AND VISIBILITY DELAYS
  6.1.7 GPS CALCULATION REFINEMENT
  6.1.8 PSEUDO-RANGES
  6.1.9 DIFFERENTIAL CORRECTION
  6.1.10 WAAS - WIDE AREA AUGMENTATION SIGNAL. EGNOS AND MSAS
6.2 OTHER CONSIDERATIONS
  6.2.1 TIME TO FIRST FIX (TTFF)
  6.2.2 COLD START
  6.2.3 AUTONOMOUS START
  6.2.4 WARM START
  6.2.5 HOT START
  6.2.6 OBSCURATION
6.3 ASSISTED GPS (A-GPS)
  6.3.1 ASSISTED GPS HISTORICAL BACKGROUND
  6.3.2 HOW ASSISTED GPS WORKS
6.4 THE EVOLUTION OF LBS
  6.4.1 COMPARING HANDSET-BASED AND NETWORK-BASED STRATEGIES

7.0 CONCLUSIONS AND RECOMMENDATIONS

CHARTS

Chart 1 The use of Mobile Devices in Product Search
Chart 2 Projected Smartphone Shipments
Chart 3 Cloud Computing Services
Chart 4 Global Public Cloud Market to 2020
Chart 5 Hype Cycle methodology
Chart 6 Hype Cycle - Big Data
Chart 7 Hype Chart - Social Media
Chart 8 Location Commerce market in the US 2013-2018
Chart 9 Location Commerce market in Asia Pacific 2013-2018
Chart 10 Location Commerce market in Europe 2013-2018
Chart 11 Location Commerce market in the ME & Africa 2013-2018
Chart 12 Fashion Industry Market share from the Location Commerce Market 2013-2018
Chart 13 Retail Industry Market share from the Location Commerce Market 2013-2018

FIGURES

Figure 1 Mobile App Value Chain
Figure 2 GPS Navigation Format
Figure 3 Satellite Anatomy
Figure 4 Satellite Orbit Comparisons
Figure 5 the GPS System
Figure 6 GPS Satellite
Figure 7 GPS Orbits
Figure 8 GPS Calculations
Figure 9 GPS
Figure 10 How three Satellites are used to Calculate GPS Position
Figure 11 Location-based game
Figure 12 Foursquare App
Figure 13 Location Commerce Privacy Issues
Figure 14 Location Based Advertising Business Model
Figure 15 Aberdeen Group's SoMoClo Model
Figure 16 SoMoClo Model - Mobility Component
Figure 17 GSM LBS

TABLES

Table 1 Facebook vs. Google+ in Social Selling
Table 2 Location Commerce market in the US 2013-2018
Table 3 Location Commerce market in Asia Pacific 2013-2018
Table 4 Location Commerce market in Europe 2013-2018
Table 5 Location Commerce market in the ME & Africa 2013-2018
Table 6 Fashion Industry Market share from the location commerce market 2013-2018
Table 7 Retail Industry Market share from the location commerce market 2013-2018
Table 8 Q&A about Location-based Commerce

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Mobile Location Commerce 2013 - 2018
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