Awareness of mobile local search continues to grow with consumers, creating new opportunities for brands and vendors to exploit the power of the mobile channel. Tthis report evaluates location-based search business opportunities and vendors that exploit them, and provides an analysis of the current market and technology landscape. The analysis was predominantly based on a combination of primary and secondary research techniques, including interviews. Through triangulation and cross-verification of information obtained through these sources, this report evaluates the current state of mobile local search technology throughout the industry.
1 INTRODUCTION
2 SUMMARY OF FINDINGS AND RECOMMENDATIONS
3 BACKGROUND TO MOBILE SEARCH
Mobile Search: Top Searches, Words per Query, Query Time
4 MOBILE SEARCH – WHY NOW?
Increased usage of mobile devices.
Increased awareness and usage of mobile search.
Increasing Mobile Local Search Revenues.
5 MOBILE LOCAL SEARCH VALUE-CHAIN
Devices and Networks
Content Providers
Content Aggregators
Content Discovery & Search
Location Providers
Location Enablers
Voice-Search Providers
Ad-enablers
Search Engines
6 MOBILE LOCAL SEARCH STRATEGIES
Carriers
Search Engines
Device Manufacture
Walled Gardens and Portals
7 LOCAL CONTENT IS KING
8 THE KILLER ENABLER – LOCATION-BASED SEARCH
8.1 Real-Time Location Technology and Providers
Location with GPS
Location using the Cellular Network (Cell-ID / E-OTD / TDOA)
Location with Wi-Fi
Location with WiMax.
Location with Bluetooth.
8.1.1Carrier Network Location Information
8.1.2Wi-Fi Location Providers
8.1.2.1Skyhook Wireless
8.1.2.2Navizon.
LBS Development using Navizon vs Carriers
9 THE POWER OF VOICE-ENABLED SEARCHES
10 MOBILE ADVERTISING AND BUSINESS MODELS
11 DEVICES AND GUIS
12 ABOUT THE AUTHOR
2 SUMMARY OF FINDINGS AND RECOMMENDATIONS
3 BACKGROUND TO MOBILE SEARCH
Mobile Search: Top Searches, Words per Query, Query Time
4 MOBILE SEARCH – WHY NOW?
Increased usage of mobile devices.
Increased awareness and usage of mobile search.
Increasing Mobile Local Search Revenues.
5 MOBILE LOCAL SEARCH VALUE-CHAIN
Devices and Networks
Content Providers
Content Aggregators
Content Discovery & Search
Location Providers
Location Enablers
Voice-Search Providers
Ad-enablers
Search Engines
6 MOBILE LOCAL SEARCH STRATEGIES
Carriers
Search Engines
Device Manufacture
Walled Gardens and Portals
7 LOCAL CONTENT IS KING
8 THE KILLER ENABLER – LOCATION-BASED SEARCH
8.1 Real-Time Location Technology and Providers
Location with GPS
Location using the Cellular Network (Cell-ID / E-OTD / TDOA)
Location with Wi-Fi
Location with WiMax.
Location with Bluetooth.
8.1.1Carrier Network Location Information
8.1.2Wi-Fi Location Providers
8.1.2.1Skyhook Wireless
8.1.2.2Navizon.
LBS Development using Navizon vs Carriers
9 THE POWER OF VOICE-ENABLED SEARCHES
10 MOBILE ADVERTISING AND BUSINESS MODELS
11 DEVICES AND GUIS
12 ABOUT THE AUTHOR
