Mobile Local Search: Location-based Search 2007

Date: March 1, 2007
Pages: 56
Price:
US$ 995.00
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MBFE7CA5C71EN
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Mobile Local Search: Location-based Search 2007
Awareness of mobile local search continues to grow with consumers, creating new opportunities for brands and vendors to exploit the power of the mobile channel. Tthis report evaluates location-based search business opportunities and vendors that exploit them, and provides an analysis of the current market and technology landscape. The analysis was predominantly based on a combination of primary and secondary research techniques, including interviews. Through triangulation and cross-verification of information obtained through these sources, this report evaluates the current state of mobile local search technology throughout the industry.
1 INTRODUCTION

2 SUMMARY OF FINDINGS AND RECOMMENDATIONS

3 BACKGROUND TO MOBILE SEARCH

Mobile Search: Top Searches, Words per Query, Query Time

4 MOBILE SEARCH – WHY NOW?

Increased usage of mobile devices.
Increased awareness and usage of mobile search.
Increasing Mobile Local Search Revenues.

5 MOBILE LOCAL SEARCH VALUE-CHAIN

Devices and Networks
Content Providers
Content Aggregators
Content Discovery & Search
Location Providers
Location Enablers
Voice-Search Providers
Ad-enablers
Search Engines

6 MOBILE LOCAL SEARCH STRATEGIES

Carriers
Search Engines
Device Manufacture
Walled Gardens and Portals

7 LOCAL CONTENT IS KING

8 THE KILLER ENABLER – LOCATION-BASED SEARCH

8.1 Real-Time Location Technology and Providers
Location with GPS
Location using the Cellular Network (Cell-ID / E-OTD / TDOA)
Location with Wi-Fi
Location with WiMax.
Location with Bluetooth.
  8.1.1Carrier Network Location Information
  8.1.2Wi-Fi Location Providers
  8.1.2.1Skyhook Wireless
  8.1.2.2Navizon.
LBS Development using Navizon vs Carriers

9 THE POWER OF VOICE-ENABLED SEARCHES

10 MOBILE ADVERTISING AND BUSINESS MODELS

11 DEVICES AND GUIS

12 ABOUT THE AUTHOR

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