Mobile Local Search: Mobile Local Search Market 2011-2014

Date: July 1, 2011
Pages: 195
Price:
US$ 1,995.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MFB4BBBCF6FEN
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Mobile Local Search: Mobile Local Search Market 2011-2014
Mobile Local Search 2011 adds more intensive analysis and many new insights to the best selling research report published in 2010. The clear objective of this year's research is to illuminate the economic landscape of mobile local search in China, Korea, and Japan along with powerful new entrants on the North American and EU leader boards.

The deep coverage provides insight into the thought leadership guiding the ecosystem including CEOs, CTOs, and CMOs. Participants either presently involved or considering involvement in Mobile Local Search will benefit from a critical review of the business models of those companies that have figured out the winning strategies. The analysis is based upon two-decades of intensive engagement in the telecommunications industry and presents a first-mile through last-mile review.

Companies in Report:

This report includes C-level executive team input from Layar, Local.com, 15miles, Qype, Poynt, NAVTEQ, Nuance, Peer39, Placecast, and TelMap. Additional commentary provided by mOcean, Mobile Dreams Factory, Qualcomm, and The Cimarron Agency.

Additional companies covered include Antera, ArcPad, AT&T, AT&T Interactive, Baidu, Barclays Capital, Bharti AirTel, City Grid, China Mobile, Cisco, Confrapar, Denstu, DexKnows, DFJ FIR Capital, Gloto, Google, Hanaro, Kong Zhong, Madrona Venture Group, MegaCable, Metaio, Microsoft, Mixer Labs, Monashees Capital, NTT DoCoMo, Oi, Soft Tech Venture Capital, Sprint, SuperMedia, Telefonica, TeleNAV, TriQuent Semiconductor, Status Capital, Urbanspoon, Vivo, uLocate, Visa, Where.com (eBay), Yahoo! Local, Yell, Yellow Pages, YPmobile, and more.

Audience:
  • Mobile Network Operators
  • Mobile Application Developers
  • Location-based Service Providers
  • Wireless Infrastructure Providers
  • Associations and Technology Groups
  • Business and Financial Institutions
  • Corporate and Institutional Investors
  • Exporters, Importers and Traders
  • Government and International Bodies
  • Lawyers, Bankers, Libraries, Embassies
  • Patent Offices Technology Executives
  • Regulatory and Policy Individuals
  • Venture Capitalists, Consultants and more
INTRODUCTION

DEFINITION OF MOBILE LOCAL SEARCH

ECONOMIC DRIVERS OF MOBILE LOCAL SEARCH

LEADING GLOBAL MARKETS

ASIA IS NOT HOMOGENOUS

MEXICO, CENTRAL AMERICA, SOUTH AMERICA, AND CARIBBEAN

ASIA IN THE SOUTH AND CENTRAL AMERICAS


Mexico
Brazil
United States and Canada
Wireless Carriers
Venture Capital
SoftTech VC Fund III
India
Languages of India
Civic Design - Street Names
Microsoft
Google

THE LEADERS: MOBILE LOCAL SEARCH ECOSYSTEM STAKEHOLDERS

TECHNOLOGY


Mobile Local Ecosystem 2010 - 2014
Device Core Processors
GPS Chipsets
Qualcomm and SiRF GPS Chipsets
LBS chipsets are selected on the following capabilities:

TECHNOLOGY FORECASTS

Cisco
Emerging capabilities include SoC for Wi-Fi Positioning and RFID

FINANCIAL INVESTMENTS

United States of America
Brazil
Japan
India
The Republic of South Korea

LOCATION AS A SERVICE

APPLICATIONS LEVERAGING LBS OR SHOULD LEVERAGE LBS:

LaaS Variations in Access

LOCATION BASED SERVICES ECOSYSTEM

LOCATION BASED SERVICES ECOSYSTEM

GIS DATA APPLICATIONS

CLOUD BASED COMPUTING SERVICES

REPRESENTATIONAL STATE TRANSFER

RUBY ON RAILS

NEW FEATURES

VERIZON WIRELESS OPEN API STRATEGY

REST API

NAVBUILDINER INSIDE API

TELECOMMUNICATIONS SYSTEMS (TCS)

LOCATIONLABS LAAS STRATEGY

LOCATIONLABS VERIPLACE LOCATION PRIVACY CONTROLS:

PLACECAST SHOPALERTS

BREW

LOCATION AS A SERVICES SWOT ANALYSIS


SimpleGeo
Mixer Labs (acquired by Twitter)
SWOT Analysis Summary

PRODUCT EXPERIENCE

THE LOCAL SEARCH REVOLUTION

SEARCH PRODUCT ORIGINATION

KNOWLEDGE CENTERS:


Business Development
Engineering
Finance

WHEN PRODUCT ORIGINATION IS DRIVEN FROM SALES

WHEN PRODUCT ORIGINATION IS DRIVEN FROM MARKETING

WHEN PRODUCT ORIGINATION IS DRIVEN FROM BUSINESS DEVELOPMENT

WHEN PRODUCT ORIGINATION IS DRIVEN FROM ENGINEERING

WHEN PRODUCT ORIGINATION IS DRIVEN FROM FINANCE

PROFILES OF SEARCHERS ON MOBILE

MOBILE AVERTISING

MOBILE ADVERTISING WORLD-WIDE SUMMARY


15miles -USA

CONVERGENCE AND THE WINNERS

HOW DO MOBILE SEARCHERS SEARCH


Monetization
The Search

15MILES OUTLINES TODAY'S CONSUMER:

MOBILE LOCAL ADVERTISING PLATFORM PROVIDERS

INDUSTRY ADVERTISING GOALS

MOBILE COUPONS

MOBILE LOCAL ADVERTISING NETWORKS AND EXCHANGES

SEMANTIC ADVERTISING TECHNOLOGY


Peer
Tiger Woods - a classic example
Branded product companies will benefit tremendously:
Social marketing companies will benefit tremendously:

MOBILE CONTEST, PROMOTIONS, SWEEPSTAKES AND THE LAW

LOCAL SEARCH APPS AND LOCATION BASED ADVERTISING

ULTRA LOCAL CONTENT AND SERVICES

LOCATION-BASED ADVERTISING SOLUTION


Local.com
TelMap
Poynt
QYPE
QYPE SERVICES

GOOGLE


ACUITY
2010 and Beyond
Acuity (acquired by NAVTEQ) and Acxiom
NAVTEQ

GLOTO

JumpTap
Geo-targeting
2012 and Beyond
LAYAR
2012 and Beyond

MOBILE DREAMS FACTORY

2012 and Beyond
mOCEAN
PLACECAST
ShopAlerts
2012 and Beyond
New Mobile and DOOH Display Technology Impact on Search UX
Display Technology Power Consumption
Device Functions that Enhance Mobile Solutions
DEVICES
Community-Enhanced Traffic Technology (CETT)
Low Energy Bluetooth

NETWORKS CARRIERS AND OPERATORS

AT&T
Sprint
Verizon
NTT DOCOMO
China Telecom

LOCAL DATA PROVIDERS:

DATA: BUSINESS LISTINGS - BASIC INFORMATION
Data: Business Listings - Consumer Information
Experian Group plc
Harte-Hanks
Acxiom
Data: Business Listings, Enhanced Information
MAJOR SEARCH ENGINES - DEPLOYING INTO MOBILE LOCAL SEARCH
BING
GOOGLE
BING - A REPLACEMENT FOR MICROSOFT EXPLORER?
BING Map Apps
Learn how to create your own map apps
BING MAPS GEOGRAPHIC COVERAGE
BING Standalone Mobile Local Search
SUPER MEDIA / VERIZON AND YELLOW PAGES (YPMOBILE) / AT&T
AT&T Interactive Ad Solutions - Mobile Advertising YPmobile
YPMOBILE, SUPERPAGES MOBILE, WHEREMOBILE, LOCAL.COM, CITYGRID, GOOGLE, BAIDU
THE BATTLE OF THE JONES'
The SWOT - MLS Applications
Field of Competitors
The Search Engines
Google Local (Country Editions Available)
Yahoo! Mobile (Country Editions Available)
Yell (Country Editions Available)
The Lifestyle and Productivity Guides
Yelp (U.S.)
City Search (U.S)
DexKnows (U.S)
SuperPages (U.S.)
SWOT Analysis
YPmobile (native)
Google Local
Yahoo! Local
Yell
Yelp
City Search Mobile
DexKnows (native)
Super Pages

APPLICATION PROVIDERS IN THE DIRECTORY DATA AND SEARCH BUSINESS

AD PLATFORM PROVIDERS IN THE DIRECTORY SEARCH BUSINESS

MOBILE PROXIMITY ADVERTISING
Proximity Services and Location Services: Distinction

MOBILE LOCAL SEARCH DIRECTORY DISTRIBUTION PARTNERS

V-ENABLE
MEDIO
uLOCATE

EARTHCOMBER

APPLICATION DEVELOPERS

User Interface Development

MOBILE SKIN PROVIDERS

MOBILE LOCATION TECHNOLOGY

Distinctions between Driving and Pedestrian:

MOBILE LOCATION SOCIAL BLOGGING

AUGMENTED REALITY

AR Use Case - A Practical Application
Mobilizy
Urbanspoon
Layar
Nokia
Heads-up Display
Ubiquitous Entertainment
Microvision

GEO-POSITIONING SYSTEMS/GEOGRAPHIC INFORMATION SYSTEMS

GPS OVERVIEW

Location using the Cellular Network (Cell-ID / E-OTD / TDOA)

THE LOCATION BASED SOLUTIONS MARKET

NAVTEQ
NAVTEQ Local Search functionality
NAVTEQ Traffic
NAVTEQ Use Cases
NAVTEQ Use Case - Social Networks - Proximity Alerts and Fastest Meeting Places
NAVTEQ Use Case - Traffic Patterns - Risk Sensitive Routing for Pedestrian and Auto
Location Based Advertising and NAVTEQ
Mobile Local Search and Social Applications
Using NAVTEQ MapTP for Social Networking and Blogging Applications
Location Based Blogging
Networks In Motion

MOBILE LOCAL SEARCH AND SOCIAL NETWORKING

Gokivo Navigator
GPS REVIEW
Absolute and Relative Positioning
Relative positioning sensors - gyroscope, accelerometer, odometer
Positioning systems interacting with map databases
Map Matching
Modeling Real World Sensor Integration
Location with Wi-Fi and Peer2Peer Wireless Positioning
Location with WiMax
Location with Bluetooth
Near Field Communication

THE IMPERATIVE OF VOICE SEARCH

Global Population Aging
Seeing Impairment
Aging and the Eyes
Pedestrian Safety

HOW SPEECH RECOGNITION WORKS?

Standards
Semantic Interpretation for Speech Recognition

WEB BASED VOICE TECHNOLOGY

DEVELOPERS

Tellme
Call Genie
Google Voice
Yahoo! OneSearch with Voice
Vlingo
V-Enable
Nuance
Nuance T9
Nuance Mobile Navigation Service Package with T9 Nav
Nuance VSuite

MOBILE LOCAL BUSINESS STRATEGIES

ECOSYSTEM PARTNERSHIPS

Carrier and Operator Engagement
Handset Manufacturer Engagement
LBS Vendor Engagement
Marketing Agency Engagement



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