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Executive Summary
This report is the latest update to the previous IPTV Global Forecast – 2008 to 2012 published October 2008. It incorporates the most recent information on current IPTV deployments around the world, as well a forecast for IPTV subscribers, service revenue, and system revenue from 2009 to 2013.
MRG breaks down the IPTV ecosystem into six markets: Access Systems, Video Headends, Video-on-Demand, Set-top Boxes, Middleware and Content Protection/Digital Rights Management (CP/DRM). In addition, we split up the market into 4 regions around the world: Europe, Asia, North America and Rest of World, as well as the Worldwide (global) market.
MRG is forecasting that the number of global IPTV subscribers will grow from 26.7 million in 2009 to 81 million in 2013, a compound annual growth rate of 32%. (See Figure 1-1.)
In terms of service revenue, the Global IPTV market is $6.7 billion in 2009 and growing to $19.9 billion in 2013, a compound annual growth rate of 31% (see Figure 1-2). By 2013, Europe and North America will generate a larger share of global revenue, due to very low ARPUs in China and India, the fastest growing (and ultimately, the biggest markets) in Asia.
PDF Single-Departmental License $5,200.00 USD
PDF Corporate-Wide License Ask for a Quote
Executive Summary
This report is the latest update to the previous IPTV Global Forecast – 2008 to 2012 published October 2008. It incorporates the most recent information on current IPTV deployments around the world, as well a forecast for IPTV subscribers, service revenue, and system revenue from 2009 to 2013.
MRG breaks down the IPTV ecosystem into six markets: Access Systems, Video Headends, Video-on-Demand, Set-top Boxes, Middleware and Content Protection/Digital Rights Management (CP/DRM). In addition, we split up the market into 4 regions around the world: Europe, Asia, North America and Rest of World, as well as the Worldwide (global) market.
MRG is forecasting that the number of global IPTV subscribers will grow from 26.7 million in 2009 to 81 million in 2013, a compound annual growth rate of 32%. (See Figure 1-1.)
In terms of service revenue, the Global IPTV market is $6.7 billion in 2009 and growing to $19.9 billion in 2013, a compound annual growth rate of 31% (see Figure 1-2). By 2013, Europe and North America will generate a larger share of global revenue, due to very low ARPUs in China and India, the fastest growing (and ultimately, the biggest markets) in Asia.
1 EXECUTIVE SUMMARY
2 GLOBAL OUTLOOK FOR IPTV
2.1 Europe Leading the Way
2.1.1 France Leads the World
2.1.2 Italian IPTV Market Loses Tiscali
2.1.3 Benelux Countries
2.1.4 UK A Tough Market for IPTV
2.1.5 Germany
2.1.6 Other Western European Countries
2.1.7 IPTV Progressing in Eastern Europe
2.2 Momentum in Asia Shifting to China
2.2.1 IPTV Will Dominate in Hong Kong
2.2.2 Taiwan Continues Gains
2.2.3 Japan's Growth Slowing
2.2.4 Korea Moving to Full Broadcast IPTV
2.2.5 China: Moving Quickly to Deployments
2.2.6 IPTV Still Nascent in India
2.2.7 Activities in Other Asian Countries
2.3 The Major U.S. Incumbents Pushing IPTV
2.3.1 Large U.S. Incumbents Shifting Into High Gear
2.3.2 Canadian Telcos Adopting IPTV
2.4 IPTV Emerging in the Rest of the World (ROW)
3 GLOBAL IPTV MARKET FORECAST
3.1 Methodology
3.1.1 DSL Forecast
3.1.2 IPTV Subscribers and Revenue
3.1.3 Access System Revenue
3.1.4 Video Headend System Revenue
3.1.5 Video-on-Demand Servers
3.1.6 Set-top Box Revenue
3.1.7 Middleware Software Revenue
3.1.8 Content Protection/Digital Rights Management Software Revenue
3.1.9 System Integration and Professional Services Revenue
3.2 Global Forecast Shows Continued Growth
3.2.1 Global DSL Forecast Shows a Continued Increase
3.2.2 IPTV Subscriber Forecast Remains Firm
3.2.3 Global System Revenue Forecast
3.2.4 Global Access System Revenue Forecast
3.2.5 Global Set-top Box Revenue Forecast
3.2.6 Global IPTV Headend System Revenue Forecast
3.2.7 Global IP Video-on-Demand Revenue Forecast
3.2.8 Global IPTV Middleware Software Revenue Forecast
3.2.9 Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast
3.2.10 Global IPTV System Integration and Professional Services Revenue Forecast
3.3 IPTV Market Forecast for Europe
3.3.1 DSL Subscriber Forecast for Europe
3.3.2 IPTV Subscriber Forecast for Europe
3.3.3 IPTV System Revenue for Europe
3.4 IPTV Market Forecast for Asia
3.4.1 DSL Subscriber Forecast for Asia
3.4.2 IPTV Subscriber Forecast for Asia
3.4.3 IPTV System Revenue for Asia
3.5 IPTV Market Forecast for North America
3.5.1 DSL Subscribers for North America
3.5.2 IPTV Subscriber Forecast for North America
3.5.3 IPTV System Revenue for North America
3.6 IPTV Market Forecast for the Rest of the World
3.6.1 DSL Subscriber Forecast for the Rest of the World
3.6.2 IPTV Subscriber Forecast for the Rest of the World
3.6.3 IPTV System Revenue for the Rest of the World
4 OPPORTUNITIES, RISKS AND RECOMMENDATIONS
4.1 Opportunities
4.2 Risks
4.3 Recommendations
5 INDEX OF COMPANIES
TABLE OF FIGURES
Figure 1-1: Global IPTV Subscriber Forecast
Figure 1-2: Global IPTV Service Revenue Forecast
Figure 1-3: Global IPTV System Revenue Forecast
Figure 3-1: Global DSL Subscriber Forecast
Figure 3-2: Global IPTV Subscriber Forecast
Figure 3-3: Global IPTV Service Revenue Forecast
Figure 3-4: Global IPTV System Revenue Forecast
Figure 3-5: Global IPTV Access System Revenue Forecast
Figure 3-6: Global Forecast for IPTV Set-top Box Revenue
Figure 3-7: Global Forecast for IPTV Set-top Boxes by Technology
Figure 3-8: Global IPTV Video Headend System Revenue
Figure 3-9: Global IPTV Video Headend System Revenue by Technology
Figure 3-10: Global IPTV Video-On-Demand Server Revenue
Figure 3-11: Global IPTV Middleware Software Revenue Forecast
Figure 3-12: Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast
Figure 3-13: Global System Integration and Professional Services Revenue
Figure 3-14: DSL Subscriber Forecast for Europe
Figure 3-15: IPTV Subscriber Forecast for Europe
Figure 3-16: IPTV Subscriber Revenue Forecast for Europe
Figure 3-17: IPTV System Revenue Forecast for Europe
Figure 3-18: DSL Subscriber Market for Asia
Figure 3-19: IPTV Subscriber Forecast for Asia
Figure 3-20: IPTV Subscriber Revenue for Asia
Figure 3-21: IPTV System Revenue for Asia
Figure 3-22: DSL Subscribers Forecast for North America
Figure 3-23: IPTV Subscriber Forecast for North America
Figure 3-24: IPTV Subscriber Revenue Forecast for North America
Figure 3-25: IPTV System Revenue for North America
Figure 3-26: DSL Subscriber Forecast for the Rest of the World
Figure 3-27: IPTV Subscriber Forecast for the Rest of the World
Figure 3-28: IPTV System Revenue for the Rest of the World
TABLE OF TABLES
Table 3-1: IPTV Service Subscriber Monthly Pricing Assumptions ($USD)
Table 3-2: IPTV Access System Per Port Pricing Assumptions ($USD)
Table 3-5: Set-top Box Pricing Assumptions ($USD)
Table 3-6: Set-top Boxes Per Home
Table 3-7: Middleware Pricing Assumptions ($USD)
Table 3-8: Content Protection/Digital Rights Management Annual Price Per Subscriber ($USD)
Table 3-9: System Integration/Professional Services Rates
Table 3-10: Leading Service Providers Globally
Table 3-11: Global Service Provider IPTV System Spending: 2009-2013 ($USD)
Table 3-12: Leading Service Providers in Europe
Table 3-13: Service Provider IPTV System Spending in Europe: 2009-2013 ($USD)
Table 3-14: Leading Service Providers in Asia
Table 3-15: Service Provider IPTV System Spending in Asia: 2009-2013 ($USD)
Table 3-16: Leading Service Providers in North America
Table 3-17: Service Provider IPTV System Spending in North America: 2009-2013 ($USD)
INDEX OF COMPANIES
3PLayPlus
ACT Television
Aksh Optifibre
Alcatel-Lucent
Aliant
Amino
Amis
ANT
Antel
Arcor
ARRIS
AT&T
Avail
Avail Media
BBC
Belgacom
Bell Canada
Bezeq
BH Telecom
Bharti Airtel
BigBand Networks
Bouygues Telecom
BSkyB
BSNL
BT
CANTV
Carphone Warehouse
CCTV
CenterTelecom
Chennai Telephones
China Netcom
China Telecom
Chunghwa Telecom
Cisco
City Telecom
Comcast
Comstar-UTS
Cooperative de Telefonos de Pinamar (Telpin)
Crnogorski Telekom
Dacom
Deutsche Telecom
Dialog Telecom
Digital Fountain
DIRECTV
DISH Network
Disney
Dreampark
du
Elion
Entone
Ericsson/TANDBERG TV
Espial
Facebook
Fairpoint/Yeom
FanCast
FASTWEB
Firecomms
Fourth Media
Free
Freesat
Freeview
GoBackTV
Guangzhou Digital Media Group
GVT
HanseNet
Harmonic
Hellas Online
Hong Kong Broadband/City Telecom
iiNet
Inotel
Internode
Inuk Networks
Iskon
ITV
Jazztel
Kalimat Telecom
KDDI
KPN
KT
Lattelecom
LG Dacom
Logosoft
Lyse Energi
Magnet Networks
Malaysia Telekom
Warner Bros.
Maroc Telecom
Megalan Network
Microsoft
n
NDS
Netia
Neuf Cegetel
Nokia Siemens Networks
NTT
NTT Palala
Ocilion Technologies
OCN Theater Japan
On Telecoms
OnDemandTV
Optima Telekom
Orange France Telecom
OTE
PCCW
P&T Luembourg
Pakistan Telecommunication Company Limited (PTCL)
PCCW
Portugal Telecom
Project Canvas
Qatar Telecom
Qwest
Reliance Communications
Romtelecom
Ruckus Wireless
Sagem
SaskTel
Scopus
SES Americom
Shanghai Media Group
Shanghai Telecom
Singapore Telecommunications
SingTel
SiOL
Sistema/Stream-TV
SK Broadband
Smart Com
Smart Digivision Pvt. Ltd.
Smart Telecom
SoftAtHome
Softbank Yahoo
Solidere
Sonaecom
Sony
Sri Lanka Telecom
SureWest
Swisscom
T-2
TalkTalk
Tata
Tele2/Versatel
Telecom Italia
Telecom Liechtenstein
Telecom Malaysia
Telefónica
Telefónica Brasil
Telefónica O2
Telekom Austria
Telekom Slovenije
Telekom Srbija
Telekomunikasi Indonesia (Telkom)
Telenor
TeliaSonera
Telpol
Telstra
TELUS
TEO
Teracom
Thomson
T-Hrvatski Telekom
Tilgin
Time Warner Cable
Tiscali
Tiscali UK
TPSA
TRE-FOR
True
Tus Telekom
TVN
Twitter
Two Way Media
Ukrtelekom
UNE-EPM
United Telecoms Limited
UTStarcom
Verizon
Versatel
VimpelCom
Vodafone
Volny
VUDU
Win Multimedia
Witbe
YES
ZTE
2 GLOBAL OUTLOOK FOR IPTV
2.1 Europe Leading the Way
2.1.1 France Leads the World
2.1.2 Italian IPTV Market Loses Tiscali
2.1.3 Benelux Countries
2.1.4 UK A Tough Market for IPTV
2.1.5 Germany
2.1.6 Other Western European Countries
2.1.7 IPTV Progressing in Eastern Europe
2.2 Momentum in Asia Shifting to China
2.2.1 IPTV Will Dominate in Hong Kong
2.2.2 Taiwan Continues Gains
2.2.3 Japan's Growth Slowing
2.2.4 Korea Moving to Full Broadcast IPTV
2.2.5 China: Moving Quickly to Deployments
2.2.6 IPTV Still Nascent in India
2.2.7 Activities in Other Asian Countries
2.3 The Major U.S. Incumbents Pushing IPTV
2.3.1 Large U.S. Incumbents Shifting Into High Gear
2.3.2 Canadian Telcos Adopting IPTV
2.4 IPTV Emerging in the Rest of the World (ROW)
3 GLOBAL IPTV MARKET FORECAST
3.1 Methodology
3.1.1 DSL Forecast
3.1.2 IPTV Subscribers and Revenue
3.1.3 Access System Revenue
3.1.4 Video Headend System Revenue
3.1.5 Video-on-Demand Servers
3.1.6 Set-top Box Revenue
3.1.7 Middleware Software Revenue
3.1.8 Content Protection/Digital Rights Management Software Revenue
3.1.9 System Integration and Professional Services Revenue
3.2 Global Forecast Shows Continued Growth
3.2.1 Global DSL Forecast Shows a Continued Increase
3.2.2 IPTV Subscriber Forecast Remains Firm
3.2.3 Global System Revenue Forecast
3.2.4 Global Access System Revenue Forecast
3.2.5 Global Set-top Box Revenue Forecast
3.2.6 Global IPTV Headend System Revenue Forecast
3.2.7 Global IP Video-on-Demand Revenue Forecast
3.2.8 Global IPTV Middleware Software Revenue Forecast
3.2.9 Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast
3.2.10 Global IPTV System Integration and Professional Services Revenue Forecast
3.3 IPTV Market Forecast for Europe
3.3.1 DSL Subscriber Forecast for Europe
3.3.2 IPTV Subscriber Forecast for Europe
3.3.3 IPTV System Revenue for Europe
3.4 IPTV Market Forecast for Asia
3.4.1 DSL Subscriber Forecast for Asia
3.4.2 IPTV Subscriber Forecast for Asia
3.4.3 IPTV System Revenue for Asia
3.5 IPTV Market Forecast for North America
3.5.1 DSL Subscribers for North America
3.5.2 IPTV Subscriber Forecast for North America
3.5.3 IPTV System Revenue for North America
3.6 IPTV Market Forecast for the Rest of the World
3.6.1 DSL Subscriber Forecast for the Rest of the World
3.6.2 IPTV Subscriber Forecast for the Rest of the World
3.6.3 IPTV System Revenue for the Rest of the World
4 OPPORTUNITIES, RISKS AND RECOMMENDATIONS
4.1 Opportunities
4.2 Risks
4.3 Recommendations
5 INDEX OF COMPANIES
TABLE OF FIGURES
Figure 1-1: Global IPTV Subscriber Forecast
Figure 1-2: Global IPTV Service Revenue Forecast
Figure 1-3: Global IPTV System Revenue Forecast
Figure 3-1: Global DSL Subscriber Forecast
Figure 3-2: Global IPTV Subscriber Forecast
Figure 3-3: Global IPTV Service Revenue Forecast
Figure 3-4: Global IPTV System Revenue Forecast
Figure 3-5: Global IPTV Access System Revenue Forecast
Figure 3-6: Global Forecast for IPTV Set-top Box Revenue
Figure 3-7: Global Forecast for IPTV Set-top Boxes by Technology
Figure 3-8: Global IPTV Video Headend System Revenue
Figure 3-9: Global IPTV Video Headend System Revenue by Technology
Figure 3-10: Global IPTV Video-On-Demand Server Revenue
Figure 3-11: Global IPTV Middleware Software Revenue Forecast
Figure 3-12: Global IPTV Content Protection/Digital Rights Management Software Revenue Forecast
Figure 3-13: Global System Integration and Professional Services Revenue
Figure 3-14: DSL Subscriber Forecast for Europe
Figure 3-15: IPTV Subscriber Forecast for Europe
Figure 3-16: IPTV Subscriber Revenue Forecast for Europe
Figure 3-17: IPTV System Revenue Forecast for Europe
Figure 3-18: DSL Subscriber Market for Asia
Figure 3-19: IPTV Subscriber Forecast for Asia
Figure 3-20: IPTV Subscriber Revenue for Asia
Figure 3-21: IPTV System Revenue for Asia
Figure 3-22: DSL Subscribers Forecast for North America
Figure 3-23: IPTV Subscriber Forecast for North America
Figure 3-24: IPTV Subscriber Revenue Forecast for North America
Figure 3-25: IPTV System Revenue for North America
Figure 3-26: DSL Subscriber Forecast for the Rest of the World
Figure 3-27: IPTV Subscriber Forecast for the Rest of the World
Figure 3-28: IPTV System Revenue for the Rest of the World
TABLE OF TABLES
Table 3-1: IPTV Service Subscriber Monthly Pricing Assumptions ($USD)
Table 3-2: IPTV Access System Per Port Pricing Assumptions ($USD)
Table 3-5: Set-top Box Pricing Assumptions ($USD)
Table 3-6: Set-top Boxes Per Home
Table 3-7: Middleware Pricing Assumptions ($USD)
Table 3-8: Content Protection/Digital Rights Management Annual Price Per Subscriber ($USD)
Table 3-9: System Integration/Professional Services Rates
Table 3-10: Leading Service Providers Globally
Table 3-11: Global Service Provider IPTV System Spending: 2009-2013 ($USD)
Table 3-12: Leading Service Providers in Europe
Table 3-13: Service Provider IPTV System Spending in Europe: 2009-2013 ($USD)
Table 3-14: Leading Service Providers in Asia
Table 3-15: Service Provider IPTV System Spending in Asia: 2009-2013 ($USD)
Table 3-16: Leading Service Providers in North America
Table 3-17: Service Provider IPTV System Spending in North America: 2009-2013 ($USD)
INDEX OF COMPANIES
3PLayPlus
ACT Television
Aksh Optifibre
Alcatel-Lucent
Aliant
Amino
Amis
ANT
Antel
Arcor
ARRIS
AT&T
Avail
Avail Media
BBC
Belgacom
Bell Canada
Bezeq
BH Telecom
Bharti Airtel
BigBand Networks
Bouygues Telecom
BSkyB
BSNL
BT
CANTV
Carphone Warehouse
CCTV
CenterTelecom
Chennai Telephones
China Netcom
China Telecom
Chunghwa Telecom
Cisco
City Telecom
Comcast
Comstar-UTS
Cooperative de Telefonos de Pinamar (Telpin)
Crnogorski Telekom
Dacom
Deutsche Telecom
Dialog Telecom
Digital Fountain
DIRECTV
DISH Network
Disney
Dreampark
du
Elion
Entone
Ericsson/TANDBERG TV
Espial
Fairpoint/Yeom
FanCast
FASTWEB
Firecomms
Fourth Media
Free
Freesat
Freeview
GoBackTV
Guangzhou Digital Media Group
GVT
HanseNet
Harmonic
Hellas Online
Hong Kong Broadband/City Telecom
iiNet
Inotel
Internode
Inuk Networks
Iskon
ITV
Jazztel
Kalimat Telecom
KDDI
KPN
KT
Lattelecom
LG Dacom
Logosoft
Lyse Energi
Magnet Networks
Malaysia Telekom
Warner Bros.
Maroc Telecom
Megalan Network
Microsoft
n
NDS
Netia
Neuf Cegetel
Nokia Siemens Networks
NTT
NTT Palala
Ocilion Technologies
OCN Theater Japan
On Telecoms
OnDemandTV
Optima Telekom
Orange France Telecom
OTE
PCCW
P&T Luembourg
Pakistan Telecommunication Company Limited (PTCL)
PCCW
Portugal Telecom
Project Canvas
Qatar Telecom
Qwest
Reliance Communications
Romtelecom
Ruckus Wireless
Sagem
SaskTel
Scopus
SES Americom
Shanghai Media Group
Shanghai Telecom
Singapore Telecommunications
SingTel
SiOL
Sistema/Stream-TV
SK Broadband
Smart Com
Smart Digivision Pvt. Ltd.
Smart Telecom
SoftAtHome
Softbank Yahoo
Solidere
Sonaecom
Sony
Sri Lanka Telecom
SureWest
Swisscom
T-2
TalkTalk
Tata
Tele2/Versatel
Telecom Italia
Telecom Liechtenstein
Telecom Malaysia
Telefónica
Telefónica Brasil
Telefónica O2
Telekom Austria
Telekom Slovenije
Telekom Srbija
Telekomunikasi Indonesia (Telkom)
Telenor
TeliaSonera
Telpol
Telstra
TELUS
TEO
Teracom
Thomson
T-Hrvatski Telekom
Tilgin
Time Warner Cable
Tiscali
Tiscali UK
TPSA
TRE-FOR
True
Tus Telekom
TVN
Two Way Media
Ukrtelekom
UNE-EPM
United Telecoms Limited
UTStarcom
Verizon
Versatel
VimpelCom
Vodafone
Volny
VUDU
Win Multimedia
Witbe
YES
ZTE
