Indian SMB Web Preference Outlook 2014

Date: January 5, 2014
Pages: 96
Price:
US$ 2,000.00 US$ 1,400.00
License [?]:
Publisher: ResearchFox Consulting
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I05623BE17CEN
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Indian SMB Web Preference Outlook 2014
Press release for Indian SMB Web Preference Outlook 2014

The focus of this study is to enable the providers of Web Services in understanding the feasibility of Web Services among SMBs from economic and financial prospectives. The study shall also help the provider of Web Service in developing a better business plan for tapping the underpenetrated SMB market. We mined data to the extent of having domain name, uses and drawbacks, and adoption among owners of small and medium business enterprises (SMBs) in India; identified innovation characteristics and adopter categories among the owners; and established the relationship between them.

Bengaluru, Karnataka, India., March 12, 2014

ResearchFox consulting, a Bangalore based market research and consulting firm, released its key findings on the Understanding of Indian SMB Web Preference Outlook, which is entitled to aid Web Service providers with actionable information regarding the feasibility of Web Services for SMBs in India. This report will enable Web Service providers to make a better business plan in order to tap the underpenetrated SMB market and assess the internet’s broader impact in terms of related consumer habits and the development of Internet ecosystems in SMBs. As per ResearchFox estimates 85% of the SMB web services market is still untapped making way for growth prospects. However, amongst the SMBs that use the Internet, 65 percent experienced an increase in customers, and 60 percent an increase in geographic reach and 45 percent saw an increase in firm employment.

The Indian domain market is diversified and provides incredible opportunities going forward. Most of the web site hosting companies are now providing customized offers and solutions, particularly for the SMBs to go for remodelling in their direction of coming. As of today there are less than 10% of SMBs who are having online presence whereas the development outlook of 2016 shows an increment in the number of domains to be 18 million as compared to existing 4.1 million.

With an estimated 208 million Internet users in the country and growing it is quite evident that web services will enable Indian SMBs to grow their customer base by more than 50 per cent and employment growth by 40 per cent approximately.

This research is designed to benefit all the Website service providers, website development service providers, hosting vendors and domain name providers. The outcome will enable the stakeholders to understand the demand pocket size of website adoption market, need pattern, buying decision cycle and overall behaviour of SMBs across the value chain of website adoption.

Key findings from this research include the following:
  • The Addressable market for web service provider stands at 10mn for Indian SMBs.
  • SMBs in rural India is going to set expectations in demand for web services as there will be 56 million active internet users in rural India by the end of 2014.
  • Although there are many foreign interventions in the website domain market offering, it is noticed that out of 100 SMB website users only 55 of them are really happy with the web services.
  • With the rise in mobility in SMBs, there are high hopes for mobile enabled websites to spike from about 7 percent to more than 20 percent approximately i.e almost triple in the coming years.
The study was entitled to aid Web Service providers with actionable information regarding the feasibility of Web Services for SMBs in India. Furthermore it will also help Web Service Providers to make a better business plan in order to tap the underpenetrated SMB market and assess the internet’s broader impact in terms of related consumer habits and the development of Internet ecosystems in SMBs.

Scope:

The scope of the study aimed at exploring SMB propensities in India with respect to web-based market connect in 9 Indian cities spread across the North, West, East and South of the country.

Key Take Away:
  • Identifying target market segments
  • Geography wise adoption propensity of websites/ domain name?
  • Verticals wise adoption propensity of websites/ domain name?
  • Mapping the product/service need of SMEs
  • Identify the factors affecting the need mechanism of SMBs?
  • The information collection process followed by SMBs?
  • Re-engineering framework for collecting information of SMBs?
  • Mapping needs of SMBs need/ pain point with web services?
  • The decision making process or features
  • Drivers and inhibitors affecting the decision making?
  • Key influencers across each decision making step?
  • Decision is made parameters? (Price, language and local support)
  • Understanding Payment Options
  • Cash vs. Cheque
  • Credit card vs. Debit Card
1. INTRODUCTION

a. Research Overview
  i. Purpose and Scope
  ii. Report Description
  iii. Key Take-Away
b. Research Methodology
  i. Secondary and Primary Research
  ii. Data Triangulation and Forecasting
  iii. Forecast Assumptions
c. Indian SME overview
  i. Segment Definitions
  ii. Industry Trends

2. EXECUTIVE SUMMARY

a. Abstract
b. Overall Market Size

3. DOMAIN NAMES PREFERENCE

a. Combination of web domain names
b. Product Use pattern
c. Currently accessed common application on the web browser
d. Current Situation of Web Presence in SME

4. MARKET DYNAMICS FOR ADOPTING A WEBSITE

a. Drivers
b. Inhibitors and challenges
c. Opportunities

5. MARKET TRENDS

a. Online marketing trends of SMEs
b. Market mapping
c. Information Sources
d. Decision making criteria for buying domain names
e. Importance of web developer
f. Market mapping
g. Information Sources
h. Decision making criteria for buying domain names
i. Importance of web developer

6. BUYING BEHAVIOUR TRENDS

a. Buying behaviour over mobile phones
b. Payment methods of SMEs
Factors influencing customer services and customer satisfaction ratings

7. MARKET ECOSYSTEM AND DYNAMICS

a. Current Status of ICT in SMEs
  i. Current Awareness
  ii. Current Adoption Level
  iii. Usage of ICT

8. CONCLUSION

a. The Way Forward
b. Case Studies
c. Web Service provider in India

9. COMPANY PROFILING

a. Hosting Raja
b. Big Rock
c. Host Gator
d. Net4
e. Web.com
f. Go Daddy
g. Intuit
h. Square Space

10. ABBREVIATIONS

11. REFERENCES

LIST OF EXHIBITS

Exhibit 1: Survey methodology representation
Exhibit 1.1: Data Triangulation & approach
Exhibit 1.2: SMB overview – Geographical and vertical
Exhibit 1.3: Industry trends from Web & IT prospective
Exhibit 1.4: SMB drivers for website adoption
Exhibit 1.5: Current web consumption scenario by SMB
Exhibit 1.6: Key Inhibitors for SMB on website adoption
Exhibit 1.7: Future growth oppurtunities
Exhibit 1.8: Market models

LIST OF FIGURES

1.1: Industrial and Geographical split of respondents
1.2: Nature & Size of Businesses of respondents
1.3: Website domain preferences for purchases
1.4: Website utilization trend
1.5: Web domain name preference for present and future deployment
1.6: Online marketing trend by SMBs
1.7: SMB market mapping on domain name provider & developer
1.8: Information source for website adoption in SMBs
1.9: Criteria for website buying by SMBs
2.0: Web developer help to SMBs
2.1: Language preferences while speaking with customer service executive on phone
2.2: Language preference for online product to be in website
2.3: Language preference of customers to the site
2.4: Purchase mode through mobile phone in SMBs
2.5: Access website on a mobile phone
2.6: Customer importance for accessing website on mobile phone
2.7: Mode of payment while transacting online
2.8: Factors influencing customer service in SMBs
2.9: Basic adoption level & overview of ICT
3.0: Basic applications & its usages
3.1: Current ICT deployment

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