Hungary Information Technology Report Q2 2014

Date: February 21, 2014
Pages: 71
US$ 1,295.00
Publisher: Business Monitor International
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H99013F136AEN

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BMI View: The economic environment will enable faster growth in IT market spending in 2014, however with business and consumer confidence remaining fragile in the context of external risks we do not expect a sharp uptick in spending. Despite these challenges there are solid fundamentals for medium-term growth. In the retail market relatively low penetration rates, combined with declining device prices, particularly in the tablet market, will see Hungary outperform developed markets in terms of growth rates. Meanwhile, the dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and cloud computing demand will all drive spending growth.

Headline Expenditure Projections

Computer Hardware Sales: HUF266.1bn in 2013 to HUF277.5bn in 2014, an increase of 4.3% in local currency terms. Strong tablet sales will compensate for the decline in desktop and notebook shipments, but with consumers opting for cheaper devices increases in market value will trail unit growth.
BMI Industry View
Wireline SWOT
Business Environment
Industry Forecast
  Table: Hungary IT Industry - Historical Data And Forecasts (HUFbn)
  Table: Internet - Historical Data & Forecasts, 2011-2018
Macroeconomic Forecasts
Economic Activity
  Table: Hungary - Economic Activity
Industry Risk Reward Ratings
  Table: Europe IT Risk/Reward Ratings, Q2 2014
Market Overview
Industry Trends And Developments
Regulatory Development
Competitive Landscape
International Companies
  Table: Lenovo
  Table: SAP
Local Companies
  Table: Neostratus
  Table: NEXON
  Table: Prezi
Company Profile
Regional Overview
Europe Overview
Demographic Forecast
  Table: Hungary's Population By Age Group, 1990-2020 ('000)
  Table: Hungary's Population By Age Group, 1990-2020 (% of total)
  Table: Hungary's Key Population Ratios, 1990-2020
  Table: Hungary's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Risk/Reward Ratings Methodology
  Table: It Risk/Reward Ratings Indicators
  Table: Weighting Of Components

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