Global Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3’2011
This report and its associated database provide an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3’2011, from a global as well a regional perspective. 2010 shipments of handsets globally reached an all time high of 1366.80 million units. Since then, the first three quarters of 2011 have totaled 1111.93 million units with Q3’ 2011 alone accounting for 393.96 million units and a rise of 453.34 million units expected for Q4’2011 will see the 2011 full year shipments outstrip those of 2010. Within this overall rise in Q3’2011 handset shipments globally, volumes fell in North America by -6.60% over the same period of 2010, by -10.82% in Western Europe and by -1.49% in Central and Eastern Europe but these declines were more than compensated for by the dramatic rises of in Asia Pacific (+24.91%) as well as in Latin and Central America (23.28%) and in the Middle East and Africa (45.38%) resulting in overall Q3 shipments worldwide that grew in Q3’2011 over the same quarter in 2010. Within the global market, Q3’2011 reflects the continuing changes with vendors in all regions with several making announcements of new products, new operating systems and new functionality in a drive to generate sales ahead of Q4 demand. There are now active battles being fought by all vendors to capture, maintain or win back market share. In terms of the key players and market leaders, Nokia has achieved a global Q3’2011 market share of 27.33% of all shipments but while it remains in poll position its share is being steadily eroded by many aggressive competitors. By contrast, Samsung in second place with a Q3’2011 share of 22.95% is catching up the lead position with a performance that is 25% up on the same time last year and is thus gradually increasing its share and slowly eroding Nokia’s lead. LG in global third place with a Q3’2011 share of 5.41% may be somewhat behind the two leaders but has plans to continue to move up the field and contend for the global number 2 place within the near to mid future. ZTE has come from nowhere in 2009 to global fourth position in Q3’2011; a dramatic achievement in a short period of time. Apple continues to make good inroads globally with its iPhone series and while its Q3’2011 share of 4.38% is down on both previous 2011 quarters, it is up on the same period last year. Another recent entrant, Huawei is also fighting aggressively and has captured a 3.64% share in Q3’2011 share with HTC just behind with 3.38% and RIM’s Blackberry series attaining a 3.03% share; all increasing global market share since entry to the handset space. Conversely Motorola Mobility, the veteran of this arena, continues to lose market share and is now in 9th place globally with a low 2.95% Q3’2011 share, just ahead of Alcatel-TCL’s 2.67%.
Contents
1 INTRODUCTION1.1 Coverage
1.2 Executive Summary
2 SECTION 1: GLOBAL HISTORICAL REGIONAL TRENDS
2.1 Historical Market Size and Share by Region
2.1.1 Historical Handset Shipments by Region
2.1.2 Historical Year on Year Growth
2.2 Global Shipments: 2011 Quarters 1-3
2.2.1 Handset Shipments by Region Quarters 1-3 2011 cumulative
2.2.2 Global Handset Shipments by Region volumes
2.2.3 Handset Shipments by Region Quarter 3 2011
3 SECTION 2: TRENDS BY REGION
3.1 Trends in Handset Shipments to Asia Pacific
3.1.1 Historical Handset Shipments in Asia Pacific
Asia Pacific: Historical Handset Shipments 2004-2011
3.1.2 Handset Shipments 2011 Quarters 1-3 Asia Pacific
Asia Pacific: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
3.1.3 Asia Pacific Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009
Asia Pacific: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009
3.2 Trends in Handset Shipments to North America
3.2.1 Historical Handset Shipments in North America
North America: Historical Handset Shipments 2004-2011
3.2.2 Handset Shipments 2011 Quarters 1-3
North America: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
3.2.3 North America Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009
North America: 2011 Quarter 1-3 Handset Shipments compared to 2010 & 2009
3.3 Trends in Handset Shipments to Western Europe
3.3.1 Historical Handset Shipments in Western Europe
Western Europe: Historical Handset Shipments 2004-2011
3.3.2 Handset Shipments 2011 Quarters 1-3
Western Europe: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
3.3.3 Western Europe Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009
Western Europe: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009
3.4 Trends in Handset Shipments to Latin & Central America
3.4.1 Historical Handset Shipments in Latin & Central America
Latin & Central America: Historical Handset Shipments 2004-2011
3.4.2 Latin & Central America Handset Shipments 2011 Quarters 1-3
Latin & Central America: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
3.4.3 Latin & Central America Handset Shipments 2011 Quarters 1-3 compared with 2010 & 2009
Latin & Central America: 2011 Quarters 1-3 Handset Shipments compared with 2010 & 2009
3.5 Trends in Handset Shipments to Central & Eastern Europe
3.5.1 Historical Handset Shipments in Central & Eastern Europe
Central & Eastern Europe: Historical Handset Shipments 2004-2011
3.5.2 Central & Eastern Europe Handset Shipments 2011 Quarters 1-3
Central & Eastern Europe: 2011 Quarters 1-3 Handset Shipments – % per Quarter
3.5.3 Central & Eastern Europe Handset Shipments 2011 Quarters 1-3 compared with 2010 & 2009
Central & Eastern Europe: 2011 Quarters 1-3 Handset Shipments compared with 2010 & 2009
3.6 Trends in Handset Shipments to Middle East & Africa
3.6.1 Historical Handset Shipments in Middle East & Africa
Middle East & Africa: Historical Handset Shipments 2004-2011
3.6.2 Middle East & Africa Handset Shipments 2011 Quarters
Middle East & Africa: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
3.6.3 Middle East & Africa Handset Shipments 2011 Quarters 1-3 compared with 2010 & 2009
Western Europe: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009
4 SECTION 3: GLOBAL TRENDS BY VENDOR
4.1 Historical Global Trends by Vendor
4.1.1 Historical Global Handset Shipment Vendors by volume
4.1.2 Historical Global Handset Shipment Vendors Market Share
4.2 Global 2011 Quarter 3 Vendors’ Shipments
4.2.1 Global 2011 Quarter 3 Handset Shipment: Vendors Market Share
4.2.2 Global 2011 Quarter 3 Handset Shipments: Vendors’ Volumes by Region
Global 2011 Quarter 3 Handset Shipments: Vendors Market Volume by Region – Million of units
4.2.3 Global 2011 Quarter 3 Handset Shipments: Vendors Market Share by Region
Global 2011 Quarter 3 Handset Shipments: Vendors Market Share by Region
4.2.4 Vendor Strategies
4.2.4.1 Nokia
4.2.4.2 Samsung
4.2.4.3 LG
4.2.4.4 ZTE
4.2.4.5 Apple
4.2.4.6 Huawei
4.2.4.7 HTC
4.2.4.8 RIM
4.2.4.9 Motorola Mobility (Google Asset)
4.2.4.10 Alcatel-TCL
COMPANIES MENTIONED
Acer
Alcatel-TCL
Apple
BenQ Mobile
Casio-Hitachi
Fujitsu
HP (Palm)
HTC
Huawei
Kyocera
Lenovo
LG
Mobiwire (Sagem)
Motorola Mobility (Google Asset)
NEC
Ningbo Bird
Nokia
Panasonic
Pantech
Philips
RIM
Samsung
Sanyo
Sharp
Sony Ericsson (Now a Sony Asset)
Toshiba
UTStarcom/PCD
ZTE
COUNTIRES COVERED
Afghanistan
Albania
Algeria
Andorra
Angola
Anguilla
Antigua & Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia Herzegovina
Botswana
Brazil
British Virgin Islands
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Cocos Islands
Colombia
Comoros Islands
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Democratic Rep of Congo
Denmark
Djibouti
Dominica
Dominican Republic
East Timor
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Faroe Islands
Federated States of Micronesia
Fiji
Finland
France
French Guiana
French Polynesia
French West Indies
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guam
Guatemala
Guernsey
Guinea Republic
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kirghizstan
Kiribati
Korea
Kosovo
Kuwait
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Mauritania
Mauritius
Mayotte
Mexico
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
North Korea
Northern Marianas
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russia
Rwanda
Samoa
Samoa (American)
Sao Tome & Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovak Republic
Slovenia
Solomon Islands
Somalia
South Africa
Spain
Sri Lanka
St Kitts & Nevis
St Lucia
St Vincent & The Grenadines
Sudan
Suriname
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Togo
Tonga
Trinidad & Tobago
Tunisia
Turkey
Turkmenistan
Turks & Caicos Islands
U.S.A
UAE
Uganda
UK
Ukraine
Uruguay
US Virgin Islands
Uzbekistan
Vanuatu
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe Skip to top