Global Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3’2011

December 2011 | 46 pages | ID: GE933362CDCEN
SNS Telecom & IT

Abstracts

This report and its associated database provide an in-depth assessment of handset shipments, vendor market share, strategies and key trends in Q3’2011, from a global as well a regional perspective. 2010 shipments of handsets globally reached an all time high of 1366.80 million units. Since then, the first three quarters of 2011 have totaled 1111.93 million units with Q3’ 2011 alone accounting for 393.96 million units and a rise of 453.34 million units expected for Q4’2011 will see the 2011 full year shipments outstrip those of 2010. Within this overall rise in Q3’2011 handset shipments globally, volumes fell in North America by -6.60% over the same period of 2010, by -10.82% in Western Europe and by -1.49% in Central and Eastern Europe but these declines were more than compensated for by the dramatic rises of in Asia Pacific (+24.91%) as well as in Latin and Central America (23.28%) and in the Middle East and Africa (45.38%) resulting in overall Q3 shipments worldwide that grew in Q3’2011 over the same quarter in 2010. Within the global market, Q3’2011 reflects the continuing changes with vendors in all regions with several making announcements of new products, new operating systems and new functionality in a drive to generate sales ahead of Q4 demand. There are now active battles being fought by all vendors to capture, maintain or win back market share. In terms of the key players and market leaders, Nokia has achieved a global Q3’2011 market share of 27.33% of all shipments but while it remains in poll position its share is being steadily eroded by many aggressive competitors. By contrast, Samsung in second place with a Q3’2011 share of 22.95% is catching up the lead position with a performance that is 25% up on the same time last year and is thus gradually increasing its share and slowly eroding Nokia’s lead. LG in global third place with a Q3’2011 share of 5.41% may be somewhat behind the two leaders but has plans to continue to move up the field and contend for the global number 2 place within the near to mid future. ZTE has come from nowhere in 2009 to global fourth position in Q3’2011; a dramatic achievement in a short period of time. Apple continues to make good inroads globally with its iPhone series and while its Q3’2011 share of 4.38% is down on both previous 2011 quarters, it is up on the same period last year. Another recent entrant, Huawei is also fighting aggressively and has captured a 3.64% share in Q3’2011 share with HTC just behind with 3.38% and RIM’s Blackberry series attaining a 3.03% share; all increasing global market share since entry to the handset space. Conversely Motorola Mobility, the veteran of this arena, continues to lose market share and is now in 9th place globally with a low 2.95% Q3’2011 share, just ahead of Alcatel-TCL’s 2.67%.

Contents

1 INTRODUCTION

1.1 Coverage
1.2 Executive Summary

2 SECTION 1: GLOBAL HISTORICAL REGIONAL TRENDS

2.1 Historical Market Size and Share by Region
  2.1.1 Historical Handset Shipments by Region
  2.1.2 Historical Year on Year Growth
2.2 Global Shipments: 2011 Quarters 1-3
  2.2.1 Handset Shipments by Region Quarters 1-3 2011 cumulative
  2.2.2 Global Handset Shipments by Region volumes
  2.2.3 Handset Shipments by Region Quarter 3 2011

3 SECTION 2: TRENDS BY REGION

3.1 Trends in Handset Shipments to Asia Pacific
  3.1.1 Historical Handset Shipments in Asia Pacific
    Asia Pacific: Historical Handset Shipments 2004-2011
  3.1.2 Handset Shipments 2011 Quarters 1-3 Asia Pacific
    Asia Pacific: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
  3.1.3 Asia Pacific Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009
    Asia Pacific: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009
3.2 Trends in Handset Shipments to North America
  3.2.1 Historical Handset Shipments in North America
    North America: Historical Handset Shipments 2004-2011
  3.2.2 Handset Shipments 2011 Quarters 1-3
    North America: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
  3.2.3 North America Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009
    North America: 2011 Quarter 1-3 Handset Shipments compared to 2010 & 2009
3.3 Trends in Handset Shipments to Western Europe
  3.3.1 Historical Handset Shipments in Western Europe
    Western Europe: Historical Handset Shipments 2004-2011
  3.3.2 Handset Shipments 2011 Quarters 1-3
    Western Europe: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
  3.3.3 Western Europe Handset Shipments 2011 Quarters 1-3 compared to 2010 & 2009
    Western Europe: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009
3.4 Trends in Handset Shipments to Latin & Central America
  3.4.1 Historical Handset Shipments in Latin & Central America
    Latin & Central America: Historical Handset Shipments 2004-2011
  3.4.2 Latin & Central America Handset Shipments 2011 Quarters 1-3
    Latin & Central America: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
  3.4.3 Latin & Central America Handset Shipments 2011 Quarters 1-3 compared with 2010 & 2009
    Latin & Central America: 2011 Quarters 1-3 Handset Shipments compared with 2010 & 2009
3.5 Trends in Handset Shipments to Central & Eastern Europe
  3.5.1 Historical Handset Shipments in Central & Eastern Europe
    Central & Eastern Europe: Historical Handset Shipments 2004-2011
  3.5.2 Central & Eastern Europe Handset Shipments 2011 Quarters 1-3
    Central & Eastern Europe: 2011 Quarters 1-3 Handset Shipments – % per Quarter
  3.5.3 Central & Eastern Europe Handset Shipments 2011 Quarters 1-3 compared with 2010 & 2009
    Central & Eastern Europe: 2011 Quarters 1-3 Handset Shipments compared with 2010 & 2009
3.6 Trends in Handset Shipments to Middle East & Africa
  3.6.1 Historical Handset Shipments in Middle East & Africa
    Middle East & Africa: Historical Handset Shipments 2004-2011
  3.6.2 Middle East & Africa Handset Shipments 2011 Quarters
    Middle East & Africa: 2011 Quarters 1-3 Handset Shipments – Percentage per Quarter
  3.6.3 Middle East & Africa Handset Shipments 2011 Quarters 1-3 compared with 2010 & 2009
    Western Europe: 2011 Quarters 1-3 Handset Shipments compared to 2010 & 2009

4 SECTION 3: GLOBAL TRENDS BY VENDOR

4.1 Historical Global Trends by Vendor
  4.1.1 Historical Global Handset Shipment Vendors by volume
  4.1.2 Historical Global Handset Shipment Vendors Market Share
4.2 Global 2011 Quarter 3 Vendors’ Shipments
  4.2.1 Global 2011 Quarter 3 Handset Shipment: Vendors Market Share
  4.2.2 Global 2011 Quarter 3 Handset Shipments: Vendors’ Volumes by Region
    Global 2011 Quarter 3 Handset Shipments: Vendors Market Volume by Region – Million of units
  4.2.3 Global 2011 Quarter 3 Handset Shipments: Vendors Market Share by Region
    Global 2011 Quarter 3 Handset Shipments: Vendors Market Share by Region
  4.2.4 Vendor Strategies
    4.2.4.1 Nokia
    4.2.4.2 Samsung
    4.2.4.3 LG
    4.2.4.4 ZTE
    4.2.4.5 Apple
    4.2.4.6 Huawei
    4.2.4.7 HTC
    4.2.4.8 RIM
    4.2.4.9 Motorola Mobility (Google Asset)
    4.2.4.10 Alcatel-TCL