Synopsis
The report provides top-level market analysis, information and insights, including:
Summary
China is one of the upcoming destinations for mobile money services owing to its wide mobile subscriber base, rapid smartphone penetration rate, increasing government support and the consumer’s increasing preference for mobile commerce. The country is also recording an increasing uptake of contactless mobile payment services with NFC being the primary technology adopted for this implementation of this service.
The mobile payment initiative is further driven by initiatives implemented by leading mobile operators, China Mobile, the largest operator with market share XX%, China Unicom, with a share comprising XX%, and China Telecom with a market share of XX%, in addition to China UnionPay, China’s only national payment network are all initiating mobile payment platforms.
While the roll out of mobile payment services has been delayed in the past due to different operators adopting different technologies, the government has intervened and all operators have now adopted the mobile payment standard based on XXMHZ allowing network interoperatibility. The following table summarizes the development of mobile payment platforms in the country.
Scope
Reasons To Buy
The report provides top-level market analysis, information and insights, including:
- In-depth analysis of mobile money opportunities in China
- A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges
- Detailed mobile money market sizing and forecasts for 2011–2016 including volume, value and average transaction size
Summary
China is one of the upcoming destinations for mobile money services owing to its wide mobile subscriber base, rapid smartphone penetration rate, increasing government support and the consumer’s increasing preference for mobile commerce. The country is also recording an increasing uptake of contactless mobile payment services with NFC being the primary technology adopted for this implementation of this service.
The mobile payment initiative is further driven by initiatives implemented by leading mobile operators, China Mobile, the largest operator with market share XX%, China Unicom, with a share comprising XX%, and China Telecom with a market share of XX%, in addition to China UnionPay, China’s only national payment network are all initiating mobile payment platforms.
While the roll out of mobile payment services has been delayed in the past due to different operators adopting different technologies, the government has intervened and all operators have now adopted the mobile payment standard based on XXMHZ allowing network interoperatibility. The following table summarizes the development of mobile payment platforms in the country.
Scope
- This report provides an extensive analysis of the mobile money market in China
- It provides current and forecast market size for the mobile money market in China
- It offers a detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile money market in China
- The report highlights the key challenges faced by the mobile money market
- It provides case examples of key mobile payment vendors offering mobile payment services
- The report details the new services launched by mobile banking operators in China
- It also provides insights into the future of the mobile money market and upcoming trends shaping the growth of the market in China
Reasons To Buy
- Gain in-depth insight into the mobile money market in China
- Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile money market
- Understand the key consumer, business and economic trends within the mobile money market in China
- Gain insight on the growth strategies adopted by key mobile payment service providers
1 EXECUTIVE SUMMARY
2 MOBILE MONEY MARKET ATTRACTIVENESS OF BRIC NATIONS
2.1 Key Competitors, Business Models and Success Factors in the Mobile Money Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction Size
3 MOBILE MONEY OPPORTUNITIES IN CHINA
3.1 Introduction to Mobile Money in China
3.2 Mobile Money Transactions and User Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
3.2.3 Market size by financial services
3.3 Key Drivers of Mobile Money in China
3.3.1 Regulatory drivers
3.3.2 Business and technology drivers
3.3.3 Consumer drivers
3.4 Key Trends
3.4.1 Business trends
3.4.2 Infrastructure and technology trends
3.4.3 Consumer trends
3.5 Challenges
3.6 Mobile banking regulations in China
3.7 Mobile Banking Services Launched in China
3.7.1 Mobile banking initiatives of key telecom operators
3.7.2 Mobile banking initiatives of leading banks
3.8 Case Example
3.8.1 Mobile payment industry alliance expected to support mobile money growth in China
3.8.2 Rise of contactless mobile payments in China with increased efforts from banks, telecom and handset operators
3.9 Future of mobile money in China
4 APPENDIX
4.1 About BRICdata
4.2 Definitions
4.2.1 Areas of expertise
4.3 Methodology
4.4 Disclaimer
LIST OF TABLES
Table 1: Value Proposition and Competitive Positioning in Mobile Money Market
Table 2: Mobile Payment Evolution in China based on Scope of Services Offered
Table 3: Key Drivers of Chinese Mobile Money Market
Table 4: Mobile Application usage in China
Table 5: Process for Booking Plane Tickets Through Mobile Banking in China
Table 6: Mobile Banking Services Offered by Leading Telecom Operators in China
Table 7: BRICdata Mobile Money Definitions
LIST OF FIGURES
Figure 1: Mobile Money Value Chain – Key Competitors and Business Models
Figure 2: Mobile Money Market Evolution – Target Customer vs Market Penetration and ROI
Figure 3: Relative Positioning of Emerging Markets – Mobile Payment Adoption and Maturity
Figure 4: Attractiveness of BRIC Countries – Mobile Penetration vs Access to Financial Services
Figure 5: Relative Positioning of BRIC – Market Competitiveness vs Regulatory Readiness
Figure 6: Mobile Money Market Potential in BRIC – Breakdown by Key Financial Services, 2016
Figure 7: Mobile Money Market by Volume of Transaction and Average Transaction Size, 2011–2016
Figure 8: Chinese Mobile Money Market Size by Value, 2011–2016
Figure 9: Chinese Mobile Money Market Size by Volume and Avg. Transaction Size, 2011–2016
Figure 10: China Mobile Money Market Size by Financial Services, 2016
Figure 11: Mobile Users in China (Million), 2007–2016
Figure 12: Snapshot of Mobile Banking Application launched by Bank of China (Hong Kong)
Figure 13: Snapshot of SIMpass, an NFC-enabled Card Manufactured by Watchdata
2 MOBILE MONEY MARKET ATTRACTIVENESS OF BRIC NATIONS
2.1 Key Competitors, Business Models and Success Factors in the Mobile Money Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction Size
3 MOBILE MONEY OPPORTUNITIES IN CHINA
3.1 Introduction to Mobile Money in China
3.2 Mobile Money Transactions and User Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
3.2.3 Market size by financial services
3.3 Key Drivers of Mobile Money in China
3.3.1 Regulatory drivers
3.3.2 Business and technology drivers
3.3.3 Consumer drivers
3.4 Key Trends
3.4.1 Business trends
3.4.2 Infrastructure and technology trends
3.4.3 Consumer trends
3.5 Challenges
3.6 Mobile banking regulations in China
3.7 Mobile Banking Services Launched in China
3.7.1 Mobile banking initiatives of key telecom operators
3.7.2 Mobile banking initiatives of leading banks
3.8 Case Example
3.8.1 Mobile payment industry alliance expected to support mobile money growth in China
3.8.2 Rise of contactless mobile payments in China with increased efforts from banks, telecom and handset operators
3.9 Future of mobile money in China
4 APPENDIX
4.1 About BRICdata
4.2 Definitions
4.2.1 Areas of expertise
4.3 Methodology
4.4 Disclaimer
LIST OF TABLES
Table 1: Value Proposition and Competitive Positioning in Mobile Money Market
Table 2: Mobile Payment Evolution in China based on Scope of Services Offered
Table 3: Key Drivers of Chinese Mobile Money Market
Table 4: Mobile Application usage in China
Table 5: Process for Booking Plane Tickets Through Mobile Banking in China
Table 6: Mobile Banking Services Offered by Leading Telecom Operators in China
Table 7: BRICdata Mobile Money Definitions
LIST OF FIGURES
Figure 1: Mobile Money Value Chain – Key Competitors and Business Models
Figure 2: Mobile Money Market Evolution – Target Customer vs Market Penetration and ROI
Figure 3: Relative Positioning of Emerging Markets – Mobile Payment Adoption and Maturity
Figure 4: Attractiveness of BRIC Countries – Mobile Penetration vs Access to Financial Services
Figure 5: Relative Positioning of BRIC – Market Competitiveness vs Regulatory Readiness
Figure 6: Mobile Money Market Potential in BRIC – Breakdown by Key Financial Services, 2016
Figure 7: Mobile Money Market by Volume of Transaction and Average Transaction Size, 2011–2016
Figure 8: Chinese Mobile Money Market Size by Value, 2011–2016
Figure 9: Chinese Mobile Money Market Size by Volume and Avg. Transaction Size, 2011–2016
Figure 10: China Mobile Money Market Size by Financial Services, 2016
Figure 11: Mobile Users in China (Million), 2007–2016
Figure 12: Snapshot of Mobile Banking Application launched by Bank of China (Hong Kong)
Figure 13: Snapshot of SIMpass, an NFC-enabled Card Manufactured by Watchdata
