European IT Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies

Date: June 1, 2011
Pages: 104
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US$ 4,000.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: EB9973B54BBEN
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European IT Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies
Synopsis

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading IT industry executives. It analyzes how IT companies’ procurement expenditure, business strategies and practices are set to change in 2011–2012. This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies future growth of buyers and suppliers, M&A and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by company type and sizes.

Scope
  • The opinions and forward looking statements of 233 industry executives have been captured in our in-depth survey, of which 35% represent Director and C-level respondents
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
  • The geographical Scope of the research is regional – drawing on the activity and expectations of leading industry players across the European region
  • This report covers data and analysis on buyer expenditure, procurement and industry developments
  • This report covers data and analysis on buyer expenditure, procurement and industry developments
  • Key topics covered include packaging buyer expenditure activity, procurement behaviors and strategies, threats and opportunities for the IT industry, economic outlook and business confidence.
  • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
  • The report examines current practices and provides future expectations over the next 12-24 months
  • The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
Reasons To Buy
  • Drive revenues by understanding future product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future
  • Better promote your business by aligning your capabilities and business practices with your customer’s changing needs
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers
  • Predict how the industry will grow, consolidate and where it will stagnate
  • Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers

1 INTRODUCTION

1.1 What is this report about?
1.2 Definitions
1.3 Methodology

1) ONLINE SURVEY

2) SECONDARY RESEARCH

3) DATA ANALYSIS AND REPORT WRITING

4) QUALITY CONTROL

1.4 Profile of survey respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 EXECUTIVE SUMMARY

3 INDUSTRY DYNAMICS

3.1 Revenue growth expectations
  3.1.1 Revenue growth expectations by company type
  3.1.2 Revenue growth expectations by turnover
  3.1.3 Revenue growth expectations by senior level respondents
3.2 Future developments in business structure
  3.2.1 Future developments by buyers
  3.2.2 Future developments by suppliers
3.3 Merger and acquisition activity expectations
  3.3.1 Merger and acquisition activity expectations by buyers
  3.3.2 Merger and acquisition activity expectations by suppliers
  3.3.3 Merger and acquisition activity expectations by company turnover

4 IT MARKET GROWTH OUTLOOK

4.1 Demand in emerging markets
  4.1.1 Demand in emerging markets by buyers
  4.1.2 Demand in emerging markets by suppliers
  4.1.3 Demand in emerging markets by company turnover
4.2 Growth expectations in developed countries
  4.2.1 Growth expectations in developed countries by buyers
  4.2.2 Growth expectations in developed countries by suppliers
  4.2.3 Growth expectations in developed countries by company turnover

5 THREATS AND OPPORTUNITIES FOR THE IT INDUSTRY

5.1 Leading business concerns for 2010–2011
  5.1.1 Leading business concerns for the period by company type
  5.1.2 Leading business concerns by company turnover
5.2 Key supplier actions to maintain and win buyer business
  5.2.1 Actions to maintain and secure buyer business by buyers
  5.2.2 Actions to maintain and secure buyer business by turnover
  5.2.3 Actions to maintain and secure buyer business by procurement budget
  5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 IT INDUSTRY BUYER SPEND ACTIVITY

6.1 Annual procurement budgets
  6.1.1 Annual procurement budgets by company type
  6.1.2 Annual procurement budgets by company turnover
6.2 Planned change in procurement spend
  6.2.1 Planned change in procurement spend by company turnover
6.3 Planned change in procurement spend by product and service category
  6.3.1 Planned change in procurement expenditure by product and service category by company turnover
6.4 Variations in regional supplier prices
  6.4.1 Variations in regional supplier prices by company turnover

7 PROCUREMENT BEHAVIORS AND STRATEGIES

7.1 Critical success factors for supplier selection
7.2 Future procurement objectives
  7.2.1 Future procurement objectives by company turnover
7.3 E-procurement
  7.3.1 E-procurement by company turnover

8 APPENDIX

8.1 Survey results
8.2 Methodology
8.3 Contact us
8.4 About ICD Research
8.5 Disclaimer

LIST OF TABLES

Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 8: Revenue Growth Optimism (%), 2010–2011
Table 9: Revenue Growth Optimism by Buyers (%), 2010–2011
Table 10: Revenue Growth Optimism by Suppliers (%), 2010–2011
Table 11: Revenue Growth Optimism by Turnover (%), 2011
Table 12: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Table 13: Key Expected Changes in Business Structure in the IT Buyer Industry (%), 2011
Table 14: Key Expected Changes in Business Structure in the IT Suppliers Industry (%), 2011
Table 15: Merger and Acquisition Activity Expectations, IT Industry Buyers (%), 2010–2011
Table 16: Merger and Acquisition Activity Expectations, IT Industry Suppliers (%), 2010–2011
Table 17: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Table 18: Demand in Emerging Markets by IT Industry Buyers (%), 2011
Table 19: Demand in Emerging Markets by IT Industry Suppliers (%), 2011
Table 20: Growth Expectations in Developed Countries by IT Industry Buyers (%), 2011
Table 21: Growth Expectations in Developed Countries by IT Industry Suppliers (%), 2011
Table 22: Leading Business Concerns (%), 2010–2011, 2011–2012
Table 23: Leading Business Concerns by Company Type (%), 2011–2012
Table 24: Leading Business Concerns by Company Turnover (%), 2011–2012
Table 25: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Table 26: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Table 27: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 28: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011
Table 29: Annual Procurement Budgets of IT Industry Buyers in US$ (%), 2010–2011
Table 30: Annual Procurement Budgets in US$ by Company Type (%), 2011
Table 31: Cost Containment Vs. Annual Procurement Budgets in US$ (%), 2011
Table 32: Annual Procurement Budgets in US$ by Company Turnover (%), 2011
Table 33: Change in Total Procurement Expenditure, IT Industry Buyers (%), 2010–2011
Table 34: Increase in Revenue Growth vs. Procurement Budget (%), 2011
Table 35: Expected Change in Total Procurement Expenditure by Company Turnover (%), 2011
Table 36: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Table 37: Future Change in Expenditure by Product and Service Category by Buyers (%), 2011
Table 38: Variations in Regional Supplier Prices (%), 2011
Table 39: Variations in Regional Supplier Prices by Company Turnover (%), 2011
Table 40: Critical Success Factors for Supplier Selection - Buyers vs. Supplier, 2011
Table 41: Future Procurement Objectives (%), 2011
Table 42: Future Procurement Objectives by Company Turnover (%), 2011
Table 43: E-Procurement: Level of Implementation (%), 2011
Table 44: Procurement Budget Increase vs. E-Procurement (%), 2011
Table 45: E-Procurement: Level of Implementation by Company Turnover (%), 2011
Table 46: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Revenue Growth Optimism (%), 2010–2011
Figure 2: Revenue Growth Optimism by Company Type (%), 2010–2011
Figure 3: Revenue Growth Optimism by Turnover (%), 2011
Figure 4: Revenue Growth Optimism by Senior Level Respondents (%), 2011
Figure 5: Company Revenue Growth Optimism: Cross Industry Comparisons (%), 2011
Figure 6: Key Expected Changes in Business Structure in the IT Buyer Industry (%), 2011
Figure 7: Key Expected Changes in Business Structure in the IT Suppliers Industry (%), 2011
Figure 8: Merger and Acquisition Activity Expectations, IT Industry Buyers (%), 2010–2011
Figure 9: Merger and Acquisition Activity Expectations, Technology Industry Suppliers (%), 2010–2011
Figure 10: Merger and Acquisition Activity Expectations by Company Turnover (%), 2011
Figure 11: Top Five Emerging Markets, 2011
Figure 12: Demand in Emerging Markets by IT Industry Buyers (%), 2011
Figure 13: Demand in Emerging Markets by IT Industry Suppliers (%), 2011
Figure 14: Demand in Emerging Markets by Company Turnover (%), 2011
Figure 15: Top Five Developed Regions by Growth (%), 2011
Figure 16: Growth Expectations in Developed Countries by IT Industry Buyers (%), 2011
Figure 17: Growth Expectations in Developed Countries by IT Industry Suppliers (%), 2011
Figure 18: Growth Expectations in Developed Countries by Turnover (% ‘Increase’ Responses), 2011
Figure 19: Top Ten Growth Regions (%), 2011
Figure 20: Leading Business Concerns (%), 2011–2012
Figure 21: Leading Business Concerns (%), 2011–2012
Figure 22: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Figure 23: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Figure 24: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 25: Actions to Maintain and Secure Buyer Business, Purchasing Decision Authority (%), 2011
Figure 26: Annual Procurement Budgets of IT Industry Buyers in US$ (%), 2010–2011
Figure 27: Annual Procurement Budgets in US$ by Company Type (%), 2011
Figure 28: Annual Procurement Budgets in US$ by Company Turnover (%), 2011
Figure 29: Expected Change in Total Procurement Expenditure, IT Industry Buyers (%), 2011
Figure 30: Expected Change in Total Procurement Expenditure by Company Turnover (%), 2011
Figure 31: Future Change in Expenditure by Product and Service Category by Buyers (%), 2011
Figure 32: Future Change in Expenditure: Top Five Product and Service Category by Buyers, 2011
Figure 33: Future Change in Expenditure of Buyers by Category, Company Turnover (%), 2011
Figure 34: Variations in Regional Supplier Prices (%), 2011
Figure 35: Variations in Regional Supplier Prices by Company Turnover (%), 2011
Figure 36: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2011
Figure 37: Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2011
Figure 38: Future Procurement Objectives (%), 2011
Figure 39: E-Procurement: Level of Implementation (%), 2011
Figure 40: E-Procurement: Level of Implementation by Company Turnover (%), 2011

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European IT Industry Outlook Survey 2011-2012: Industry Dynamics, Market Trends and Opportunities, Buyer Spend and Procurement Strategies
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