This report looks at the social networking business model and analyzes its future, including forecasting the number of social networking members expected in Europe by 2014. We look at three possible drivers of uptake: a quality user experience based on the high penetration of 3G and smartphones that we project across Europe; operators’ efforts aimed at increasing mobile social networking uptake; and the efforts of social network providers to promote the value of mobility among their users. Case studies examine Orange and Telefónica.
Introduction
Mobile Social Networking is on the Rise Across Europe Thanks to a Good User Experience and Efforts to Promote the Value of Mobility
A. High 3G penetration and smartphone adoption rates will contribute to strong adoption of mobile social networking
B. Mobile social networking uptake across European telecom markets will depend on European mobile operators’ initiatives aimed at promoting this service
C. Besides the efforts of mobile operators, mobile social networking uptake in Europe will also depend on SNSs promoting mobile access among their users
Market Detail
Case study: Orange
Case study: Telefónica
Conclusions
Key findings
Recommendations
Related Resources
Mobile Social Networking is on the Rise Across Europe Thanks to a Good User Experience and Efforts to Promote the Value of Mobility
A. High 3G penetration and smartphone adoption rates will contribute to strong adoption of mobile social networking
B. Mobile social networking uptake across European telecom markets will depend on European mobile operators’ initiatives aimed at promoting this service
C. Besides the efforts of mobile operators, mobile social networking uptake in Europe will also depend on SNSs promoting mobile access among their users
Market Detail
Case study: Orange
Case study: Telefónica
Conclusions
Key findings
Recommendations
Related Resources