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Ektron - CMS400.NET v8.01 SP1

January 2011 | 14 pages | ID: E6280D9E5ACEN
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Introduction

Ektron's web content management (WCM) platform enables organizations to speedily and easily create and maintain multiple web sites and intranets. It allows personalized content to be targeted at specific users, based on information gathered from current and previous visits as well as past purchases, allowing organizations to enhance the user experience.

Features and benefits
  • Includes a variety of social networking tools that enable organizations to develop both internal- and external-facing communities.
  • Includes in-context web analytics, provided by tight integration with leading solutions enabling organizations to identify visitor preferences.
Highlights

Ektron Social Software Suite allows companies to engage customers, prospects, and employees through communities and collaboration. It includes customer communities, enterprise 2.0 collaboration, social CRM, and the ability to connect social conversations from Facebook, Twitter, LinkedIn, and other networks to a community.

Your key questions answered
  • Ektron targets organizations of all sizes across a wide range of industries ranging in size from small to fortune 500 companies
  • It has been particularly successful in medical, associations, non-profit organizations, government, and education sectors.
SUMMARY

Catalyst
Key findings
Ovum view
  Recommendations

FUNCTIONALITY

Solution overview
Solution analysis
  Architecture
  Usability
  Web Analytics
  Web 2.0
  Vertical Applications
  Search
  Integration

PRODUCT STRATEGY

Market opportunity
Go to market strategy

IMPLEMENTATION

Deployment examples

APPENDIX

Further reading
Methodology
Definitions
Author
Ovum Consulting
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