Deutsche Telekom - Innovate, Transform, and Fix
Introduction
In 2010 Deutsche Telekom set itself a new strategic direction to keep up with changes in customer preferences for telecoms services. This brief outlines DT's new strategy, "Innovate, Transform, and Fix", and assesses the telco's performance during the first nine months of 2010.
Features and benefits
DT's strategy for the next five years, "Innovate, Transform and Fix", attempts to put the company at the center of the connected home and the connected business. We feel that DT must push on and operationalize its new strategy as soon as possible to be able to leverage its status where it holds a dominant, integrated position.
Your key questions answered
In 2010 Deutsche Telekom set itself a new strategic direction to keep up with changes in customer preferences for telecoms services. This brief outlines DT's new strategy, "Innovate, Transform, and Fix", and assesses the telco's performance during the first nine months of 2010.
Features and benefits
- Reviews DT's new strategy, "Innovate, Transform, and Fix" in detail.
- Assesses DT's performance over the first nine months of 2010.
DT's strategy for the next five years, "Innovate, Transform and Fix", attempts to put the company at the center of the connected home and the connected business. We feel that DT must push on and operationalize its new strategy as soon as possible to be able to leverage its status where it holds a dominant, integrated position.
Your key questions answered
- What are the competitive pressures that DT is facing in its various markets, and how is it responding?
- How has DT performed over the first nine months of 2010?
SUMMARY
In a nutshell
Ovum view
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
STRUCTURE
Overview
STRATEGY
"Focus, Fix and Grow" completed
"Fix – Transform – Innovate" launched
Seven core beliefs underpin DT's five-year strategy
Delivering through five strategic initiatives
Two-tier execution plan with five growth areas to capitalize upon
STRATEGY EXECUTION
[Missing title]
“Fix” – T-Mobile UK and Orange UK merger
“Transform” – integration of mobile and fixed business
“Transform” – Save for Service
“Transform” – workforce management
“Innovate” – mobile data the next growth frontier
“Innovate” – intelligent network solutions
PERFORMANCE ANALYSIS
Strategic approach at group level
Germany
United States
Europe
Systems Solutions
FINANCIAL ANALYSIS
Overview
Segment analysis
APPENDIX
Methodology
Author
Ovum Consulting
Disclaimer
In a nutshell
Ovum view
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
STRUCTURE
Overview
STRATEGY
"Focus, Fix and Grow" completed
"Fix – Transform – Innovate" launched
Seven core beliefs underpin DT's five-year strategy
Delivering through five strategic initiatives
Two-tier execution plan with five growth areas to capitalize upon
STRATEGY EXECUTION
[Missing title]
“Fix” – T-Mobile UK and Orange UK merger
“Transform” – integration of mobile and fixed business
“Transform” – Save for Service
“Transform” – workforce management
“Innovate” – mobile data the next growth frontier
“Innovate” – intelligent network solutions
PERFORMANCE ANALYSIS
Strategic approach at group level
Germany
United States
Europe
Systems Solutions
FINANCIAL ANALYSIS
Overview
Segment analysis
APPENDIX
Methodology
Author
Ovum Consulting
Disclaimer
