China Mobile Internet Device (MID) Market Research Report, 2008-2012 ..

Mobile Internet Devices (MID) is a new concept popular with 2008. MID mean a portable PC devices smaller than normal laptop but larger than mobile phone which can access to Internet conveniently.

MID provides applications such as communication, entertainment, information access, mobile officing, which also can be used as PVP based on Internet, Navigation system, flat-panel PC and other consumer electronics. Compared to UMPC, MID focuses more on entertainment while lower average price with reasonable combination of software and hardware.

From late 2007 to early 2008, ASUS portable PC product Eee PC won a big success in the global market which attracted various PC manufacturers and even non-PC producers to devote more attention and practices into the portable PC market. Brand owners including Toshiba, Lenovo, Aigo, ASUS, BenQ have decided to launch MID product solutions based on Intel, AMD, TI and ARM in the second quarter of 2008 according to tremendous business opportunities on the MID market.

2008 is the first year of MID global market era. As predicted, the volume of sales of MID on the global market will exceed 1 million while it will exceed 100,000. During the period of 2008-2012, the increasing rare will be 100%. With this opportunity, hardware providers, software providers and brand owners start their layouts on MID market in succession to survive in the fierce market competition.

This report analysis the current developing situation and trends of China MID market through MID industry chain (hardware manufacturers, software providers, brand holders, sales channels and consumers, etc.), application area of MID, Internet access environment of MID in China, market factors, etc., which provide reference for enterprises to understand the market situation and investment opportunities as well as forecast on China MID market scales of 2008-2012.

Contents

INTRODUCTION OF BASIC CONCEPTS

1. Definition of Mobile Internet Devices (MID)
2. Comparisons between UMPC and MID products
3. Analysis of market positioning of MID products

APPLICATION AREA OF MID PRODUCTS

1. Internet
2. Entertainment
3. Office
4. Communication
5. Value added services

ANALYSIS OF INTERNET ACCESS ENVIRONMENT OF MID PRODUCTS ON CHINA MARKET

1. 2G
2. 3G
3. Mesh/Wi-Fi

PROFILES OF CHINA MID PRODUCT INDUSTRY CHAIN

1. Hardware suppliers
2. Software suppliers
3. OEM factories
4. Brand owners
5. Agents
6. Consumers

MID PRODUCT SOLUTIONS AND COST ANALYSIS

1. Solutions
  Intel
  AMD
  ARM
  Others
2. Other hardware cost
  Mould
  Display screen
  Memory unit
  Wireless module
3. Software cost
  Operating system
  Application software

ANALYSIS AND FORECAST ON CHINA MID PRODUCT MARKET

1. Analysis of portable PC products in China
  Current market
  Market scale
  Market prospect
2. Profiles of China MID product market
  Market positioning
  Competition situation
  Forecast on market scale
3. Consumers of MID products in China
  Characteristics of consumer groups
  Consumer price affordability analysis
  Consumer expectancy analysis
4. Factors affecting the development of China MID products
  Favorable factors
  Adverse factors

PARTIAL CHARTS

Chart Differences and similarities of MID and UMPC products
Chart Forecast on shipments of UMPC on China market, 2008-2012
Chart Forecast on sales of MID products in China, 2008-2012
Chart Cost structure of MID products
Chart Analysis of Intel MID solution
Chart Analysis of AMD MID solution
Chart Major MID providers on China market in 2008
Chart Forecast on average sales prices of MID in China, 2008-2012
Chart Forecast on shipments of Lenovo MID on China market 2008-2012
Chart Forecast on shipments of ASUS MID on China market 2008-2012