Mobile Search: Growth of Voice and Local Search Challenge the Dominance of Google

Date: March 1, 2011
Pages: 61
Price:
US$ 3,495.00
Publisher: Pyramid Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MD8095080FDEN
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Mobile Search: Growth of Voice and Local Search Challenge the Dominance of Google
Web search has become the way to navigate the Internet and today supports a multibillion dollar industry dominated by Google. It is also the largest and fastest-growing segment of the digital advertising industry. The smartphone boom is creating increasing demand for mobile Internet services, and search is becoming an important method of finding information on this platform. Today it is a dynamic, growing opportunity.

Although Google has a strong position in mobile search, it is unclear if the search giant will be as dominant as it is on the desktop because of a number of important trends, notably voice and local search. While voice is becoming an important trend driving mobile search, language differences are likely to benefit local or first movers in different regions. The development of voice recognition into a personal digital assistant offers new opportunities and is being integrated into platforms and devices. Location is also a key element of mobile search, and players from different industries have been drawn into the local search opportunity.

This report looks at all these developments, providing an overview of the mobile search market that puts it into the context of digital advertising, mobile communications and search in general. We look at different trends and developments, examine the different value chains and highlight the positioning of key industry participants. Market size and forecasts are also provided at a global and regional level, with some additional breakdowns such as messaging and local search.
SECTION 1: MARKET OVERVIEW AND BACKGROUND

1.1 Definitions and overview
1.2 The search engine business and Google
1.3 Mobile search: A segment of mobile advertising
  1.3.1 Tablet devices closer to PCs for search
1.4 Key mobile search technologies
  1.4.1 Location
  1.4.2 Voice drives mobile search
  1.4.3 Visual search: Impressive but immature
1.5 Messaging and mobile search

SECTION 2: VALUE CHAINS AND BUSINESS MODELS

2.1 Introduction to the mobile search value chain
2.2 Analysis of the preload value chain
  2.2.1 Operator/search engine partnerships
  2.2.2 Operators are creating their own-branded location applications, with local search included
2.3 Analysis of the post-sale value chain
2.4 Search messaging value chain
2.5 China and Russia: Local players take on Google

SECTION 3: MARKET SIZING AND FORECAST

3.1 Overview and methodology
3.2 Global forecast
  3.2.1 Revenue breakdown by search type
  3.2.2 Search revenue breakdown by region
3.3 Regional forecasts
  3.3.1 North America
  3.3.2 Europe, Middle East & Africa
  3.3.3 Asia-Pacific
  3.3.4 Latin America
3.4 Comparing developed and emerging markets

SECTION 4: CASE STUDIES

4.1 Google
  Mobile: Google’s future
4.2 Microsoft
  Windows Phone 7: Microsoft’s last chance in mobile?
4.3 Yahoo
  Yahoo mobile

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