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OLED Market with COVID-19 Impact Analysis by Product Type (Smartphones, Television Sets, Smart Wearables, Large Format Displays), Panel Type, Panel Size, Technology, Vertical, and Geography - Global Forecast to 2026

March 2021 | 201 pages | ID: OF88C98E7E1EN
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The global display market size was valued at USD 38.4 billion in 2021 and is projected to reach USD 72.8 billion by 2026. It is expected to grow at a CAGR of 13.6% during the forecast period. Rapid adoption of OLED displays in smartphones, significant investments in building new facilities to manufacture OLED panels, high demand for better viewing experience, especially from smartphone and television consumers, rapid advances in OLED technology, increased demand for AMOLED displays in AR/VR headset applications, and financial support from governments worldwide for OLED lighting research are the key driving factors for the OLED market. However, Similar benefits of micro-LED and direct-view LED display technologies similar to OLED hampering the growth of the market.

“OLED lighting to witness a higher CAGR during the forecast period.”

OLED technology is gaining momentum in general lighting applications owing to superior performance and wide light source coverage offered by it. OLED lighting products are energy-efficient and are deployed in green buildings. The general lighting segment is expected to continue to account for the larger size of the OLED lighting during the forecast period. However, the automotive lighting segment is anticipated to grow at a higher CAGR during 2021–2026. The higher growth of the automotive lighting segment can be attributed to the high demand from luxury car manufacturers for premium quality lightings, along with a rise in the number of collaborations of OLED manufacturers with leading automotive companies for the development of flexible lightings for vehicles.

“Consumer vertical to account the largest share during the forecast period.”

The consumer electronics market is growing at a very fast speed with remarkable advancements in technology, such as improving picture clarity in large-screen TVs and the evolution of smartphones. OLED technology enables the development of these advanced products. Factors driving the demand for OLED products in the consumer segment include technological advancements in consumer devices and economic growth worldwide. Smartphones and television sets use OLED display extensively. Moreover, various display panel manufacturers have reported an increase in the sale of mobile displays due to new product launches and an improved supply-demand environment for large panels even during the pandemic. Thus, smartphones, televisions, and smart wearables (especially smartwatches and VR HMDs) would be the major product categories driving the growth of the consumer segment during the forecast period.

“APAC to account the largest share during 2021–2026.”

APAC is leading the OLED market in terms of market share owing to the high demand for OLED display panels from smartphone vendors and OEMs in China, Japan, Taiwan, and South Korea. Additionally, several key original brand manufacturers and the majority of display manufacturers are based in APAC. Many operations, such as R&D, manufacturing, and assembly, related to OLED displays are being shifted to China owing to the low cost of logistics operations associated with the delivery of end products in the OLED display market. China is also emerging as a leading consumer product manufacturing hub with local players expanding their market share in all segments.

In-depth interviews have been conducted with chief executive officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the OLED marketplace.
  • By Company Type: Tier 1 - 25%, Tier 2 – 40%, and Tier 3 - 35%
  • By Designation: C-Level Executives - 75% and Managers - 25%
  • By Region: North America - 40%, Europe - 23%, APAC - 26%, and RoW 11%
The OLED market comprises major players such as Samsung Electronics (South Korea), LG Display (South Korea), BOE Technology (China), AU Optronics (Taiwan), Universal Display Corporation (US), AU Optronics (Taiwan), and Tianma Microelectronics (China). The study includes an in-depth competitive analysis of these key players in the OLED market, with their company profiles, recent developments, and key market strategies.

Research Coverage

The report defines, describes, and forecasts the OLED market based on product type, application, panel type, panel size, technology, vertical, and region. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the OLED market. It also analyzes competitive developments such as product launches, acquisitions, expansions, contracts, partnerships, and developments carried out by the key players to grow in the market.

Key Benefits of Buying the Report

The report will help market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall OLED market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 DEFINITION AND SCOPE
  1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 OLED MARKET SEGMENTATION
  1.3.3 OLED DISPLAY MARKET SEGMENTATION
  1.3.4 GEOGRAPHIC SCOPE
  1.3.5 YEARS CONSIDERED
1.4 CURRENCY
1.5 LIMITATIONS
1.6 MARKET STAKEHOLDERS
1.7 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
FIGURE 1 OLED MARKET: RESEARCH DESIGN
  2.1.1 SECONDARY AND PRIMARY RESEARCH
  2.1.2 SECONDARY DATA
    2.1.2.1 Key data from secondary sources
  2.1.3 PRIMARY DATA
    2.1.3.1 Breakdown of primaries
2.2 MARKET SIZE ESTIMATION
FIGURE 2 SUPPLY-SIDE ANALYSIS: OLED MARKET (1/2)
FIGURE 3 SUPPLY-SIDE ANALYSIS: OLED MARKET (2/2)
FIGURE 4 DEMAND-SIDE ANALYSIS: OLED MARKET
  2.2.1 BOTTOM-UP APPROACH
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
FIGURE 7 DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY

3 EXECUTIVE SUMMARY

3.1 OLED MARKET: PRE-COVID-19 AND POST-COVID-19 SCENARIOS
FIGURE 8 OLED MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND
PRE-COVID-19 SCENARIO ANALYSIS (2017–2026)
  3.1.1 OLED MARKET: REALISTIC SCENARIO
  3.1.2 OLED MARKET: OPTIMISTIC SCENARIO
  3.1.3 OLED MARKET: PESSIMISTIC SCENARIO
FIGURE 9 OLED MARKET SIZE, 2017–2026

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN OLED MARKET
FIGURE 10 APAC TO DOMINATE OLED MARKET DURING FORECAST PERIOD
4.2 OLED MARKET, BY PRODUCT TYPE
FIGURE 11 DISPLAY TO CONTINUE TO HOLD LARGEST SIZE OF
OLED MARKET THROUGH 2026
4.3 OLED DISPLAY MARKET, BY APPLICATION
FIGURE 12 SMARTPHONES TO HOLD LARGEST SIZE OF OLED DISPLAY MARKET, BY APPLICATION, IN 2026
4.4 OLED DISPLAY MARKET, BY PANEL SIZE
FIGURE 13 UP TO 6 INCHES SEGMENT TO GROW AT HIGHEST CAGR
DURING FORECAST PERIOD
4.5 OLED DISPLAY MARKET, BY PANEL TYPE
FIGURE 14 FLEXIBLE SEGMENT TO HOLD LARGEST SIZE OF
OLED DISPLAY MARKET IN 2026
4.6 OLED MARKET, BY REGION
FIGURE 15 OLED MARKET TO REGISTER HIGHEST CAGR IN EUROPE
DURING FORECAST PERIOD

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
  5.2.1 DRIVERS
    5.2.1.1 Rapid adoption of OLED displays in smartphones
FIGURE 17 TOTAL NUMBER AND PERCENTAGE OF SMARTPHONE USERS
WORLDWIDE, 2018–2026 (BILLION)
    5.2.1.2 Significant investments in building new facilities to
manufacture OLED panels
    5.2.1.3 High demand for better viewing experience, especially from smartphone and television consumers
    5.2.1.4 Rapid advances in OLED technology
    5.2.1.5 Increased demand for AMOLED displays in
AR/VR headset applications
    5.2.1.6 Financial support from governments worldwide for
OLED lighting research
  5.2.2 RESTRAINTS
    5.2.2.1 Similar benefits of micro-LED and direct-view LED display technologies similar to OLED
FIGURE 18 MICRO-LED MARKET SIZE, 2017–2025 (USD BILLION)
  5.2.3 OPPORTUNITIES
    5.2.3.1 Growing adoption of OLED technology in automotive
lighting applications
    5.2.3.2 Increasing popularity of OLED smart TVs
  5.2.4 CHALLENGES
    5.2.4.1 Complex value chain structure
    5.2.4.2 Requirement for huge investment and relative increase in manufacturing complexity
    5.2.4.3 Limited acceptance of OLED lighting fixtures compared
to LED fixtures
5.3 VALUE CHAIN ANALYSIS
  5.3.1 VALUE CHAIN ANALYSIS: OLED DISPLAY
FIGURE 19 VALUE CHAIN ANALYSIS: OLED DISPLAY
    5.3.1.1 Research & development
    5.3.1.2 Manufacturing
    5.3.1.3 Assembly, packaging, and integration
    5.3.1.4 Material and equipment supply and distribution
    5.3.1.5 Marketing and post-sales services
  5.3.2 VALUE CHAIN ANALYSIS: OLED LIGHTING
FIGURE 20 VALUE CHAIN ANALYSIS: OLED LIGHTING
5.4 DISPLAY ECOSYSTEM
FIGURE 21 DISPLAY ECOSYSTEM
TABLE 2 OLED MARKET: ECOSYSTEM
5.5 PRICING ANALYSIS
FIGURE 22 AVERAGE PRICE OF OLED TELEVISION SET FROM 2017 TO 2026
5.6 PORTER’S FIVE FORCES ANALYSIS
FIGURE 23 PORTER’S FIVE FORCES ANALYSIS
TABLE 3 OLED MARKET: PORTER’S FIVE FORCES ANALYSIS
  5.6.1 THREAT OF NEW ENTRANTS
  5.6.2 THREAT OF SUBSTITUTES
  5.6.3 BARGAINING POWER OF SUPPLIERS
  5.6.4 BARGAINING POWER OF BUYERS
  5.6.5 INTENSITY OF COMPETITIVE RIVALRY
5.7 PATENT ANALYSIS
TABLE 4 TOP 20 COMPANIES WITH NUMBER OF PATENT REGISTERED IN
LAST 10 YEARS: OLED MARKET
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS
IN LAST 10 YEARS
FIGURE 25 NO. OF PATENTS GRANTED PER YEAR, 2011–2020
5.8 STANDARDS AND REGULATIONS REGARDING DISPLAY PANELS
  5.8.1 KEY REGULATIONS FOR DISPLAY PANELS
TABLE 5 KEY REGULATIONS: DISPLAY PANELS
5.9 TRADE ANALYSIS
  5.9.1 IMPORT SCENARIO OF TELEPHONES FOR CELLULAR NETWORKS"MOBILE TELEPHONES" OR FOR OTHER WIRELESS NETWORKS
FIGURE 26 TELEPHONES FOR CELLULAR NETWORKS "MOBILE TELEPHONES" OR
OTHER WIRELESS NETWORKS, IMPORT, BY KEY COUNTRY, 2016–2019
  5.9.2 EXPORT SCENARIO OF TELEPHONES FOR CELLULAR NETWORKS"MOBILE TELEPHONES" OR FOR OTHER WIRELESS NETWORKS
FIGURE 27 TELEPHONES FOR CELLULAR NETWORKS "MOBILE TELEPHONES" OR
OTHER WIRELESS NETWORKS, EXPORT, BY KEY COUNTRY, 2016–2019
5.10 CASE STUDIES
  5.10.1 INTRODUCTION
TABLE 6 CASE STUDIES

6 OLED MARKET, BY PRODUCT TYPE

6.1 INTRODUCTION
FIGURE 28 OLED MARKET SEGMENTATION, BY PRODUCT TYPE
FIGURE 29 DISPLAY PRODUCTS EXPECTED TO CONTINUE TO HOLD LARGER SIZE
OF OLED MARKET DURING FORECAST PERIOD
TABLE 7 OLED MARKET, BY PRODUCT TYPE, 2017–2020 (USD MILLION)
TABLE 8 OLED MARKET, BY PRODUCT TYPE, 2021–2026 (USD MILLION)
6.2 OLED DISPLAY
  6.2.1 OLED DISPLAYS TO HOLD MAJOR SHARE OF OLED MARKET
DURING FORECAST PERIOD
6.3 OLED LIGHTING
  6.3.1 OLED LIGHTING MARKET, BY APPLICATION
FIGURE 30 OLED LIGHTING MARKET, BY APPLICATION
TABLE 9 OLED LIGHTING MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 10 OLED LIGHTING MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
    6.3.1.1 General lighting
      6.3.1.1.1 General lighting application to hold major share of
OLED lighting market during forecast period
    6.3.1.2 Automotive lighting
      6.3.1.2.1 Automotive lighting application to grow at higher CAGR in OLED lighting market during forecast period
  6.3.2 OLED LIGHTING MARKET, BY PANEL TYPE
FIGURE 31 OLED LIGHTING MARKET, BY PANEL TYPE
TABLE 11 OLED LIGHTING MARKET, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 12 OLED LIGHTING MARKET, BY PANEL TYPE, 2021–2026 (USD MILLION)
    6.3.2.1 Rigid
      6.3.2.1.1 Rigid panels are thin and lightweight and
consume low power
    6.3.2.2 Flexible
      6.3.2.2.1 Flexible panels can be easily integrated into any
kind of product

7 OLED DISPLAY MARKET, BY APPLICATION

7.1 INTRODUCTION
FIGURE 32 OLED DISPLAY MARKET SEGMENTATION, BY APPLICATION
TABLE 13 OLED DISPLAY MARKET, BY APPLICATION, 2017–2020 (MILLION UNITS)
TABLE 14 OLED DISPLAY MARKET, BY APPLICATION, 2021–2026 (MILLION UNITS)
FIGURE 33 SMARTPHONES TO DOMINATE OLED DISPLAY MARKET
DURING FORECAST PERIOD
TABLE 15 OLED DISPLAY MARKET, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 16 OLED DISPLAY MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
7.2 SMARTPHONES
  7.2.1 FLEXIBLE PANELS TO BE USED MOST IN SMARTPHONES
DURING FORECAST PERIOD
TABLE 17 OLED DISPLAY MARKET FOR SMARTPHONES, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 18 OLED DISPLAY MARKET FOR SMARTPHONES, BY PANEL TYPE, 2021–2026 (USD MILLION)
FIGURE 34 APAC TO DOMINATE OLED DISPLAY MARKET FOR SMARTPHONES
DURING FORECAST PERIOD
TABLE 19 OLED DISPLAY MARKET FOR SMARTPHONES, BY REGION, 2017–2020 (USD MILLION)
TABLE 20 OLED DISPLAY MARKET FOR SMARTPHONES, BY REGION, 2021–2026 (USD MILLION)
7.3 TABLETS
  7.3.1 FLEXIBLE OLED DISPLAY PANELS TO DOMINATE TABLETS
DURING FORECAST PERIOD
TABLE 21 OLED DISPLAY MARKET FOR TABLETS, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 22 OLED DISPLAY MARKET FOR TABLETS, BY PANEL TYPE, 2021–2026 (USD MILLION)
TABLE 23 OLED DISPLAY MARKET FOR TABLETS, BY REGION, 2017–2020 (USD MILLION)
TABLE 24 OLED DISPLAY MARKET FOR TABLETS, BY REGION, 2021–2026 (USD MILLION)
7.4 PC MONITORS & LAPTOPS
  7.4.1 RIGID PANELS TO HOLD MAJOR SHARE OF PC MONITOR & LAPTOP MARKET DURING FORECAST PERIOD
TABLE 25 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 26 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY PANEL TYPE, 2021–2026 (USD MILLION)
TABLE 27 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY REGION, 2017–2020 (USD MILLION)
TABLE 28 OLED DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY REGION, 2021–2026 (USD MILLION)
7.5 TELEVISION SETS
  7.5.1 FLEXIBLE PANELS TO CAPTURE MAJOR SHARE OF MARKET FOR
TELEVISION SETS DURING FORECAST PERIOD
TABLE 29 OLED DISPLAY MARKET FOR TELEVISION SETS, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 30 OLED DISPLAY MARKET FOR TELEVISION SETS, BY PANEL TYPE, 2021–2026 (USD MILLION)
FIGURE 35 APAC TO HOLD MAJOR SHARE OF OLED DISPLAY MARKET FOR
TELEVISION SETS DURING FORECAST PERIOD
TABLE 31 OLED DISPLAY MARKET FOR TELEVISION SETS, BY REGION, 2017–2020 (USD MILLION)
TABLE 32 OLED DISPLAY MARKET FOR TELEVISION SETS, BY REGION, 2021–2026 (USD MILLION)
7.6 DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS
  7.6.1 LARGE FORMAT DISPLAYS ARE MAINLY USED IN PUBLIC PLACES, TRANSPORTATION, RETAIL, AND OUTDOOR ADVERTISING
TABLE 33 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 34 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY PANEL TYPE, 2021–2026 (USD MILLION)
TABLE 35 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY REGION, 2017–2020 (USD MILLION)
TABLE 36 OLED DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS, BY REGION, 2021–2026 (USD MILLION)
7.7 SMART WEARABLES
TABLE 37 OLED DISPLAY MARKET FOR SMART WEARABLES, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 38 OLED DISPLAY MARKET FOR SMART WEARABLES, BY PANEL TYPE, 2021–2026 (USD MILLION)
FIGURE 36 APAC TO DOMINATE OLED DISPLAY MARKET FOR SMART WEARABLES DURING FORECAST PERIOD
TABLE 39 OLED DISPLAY MARKET FOR SMART WEARABLES, BY REGION, 2017–2020 (USD MILLION)
TABLE 40 OLED DISPLAY MARKET FOR SMART WEARABLES, BY REGION, 2021–2026 (USD MILLION)
TABLE 41 OLED DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE, 2017–2020 (USD MILLION)
TABLE 42 OLED DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE, 2021–2026 (USD MILLION)
  7.7.1 SMARTWATCH
    7.7.1.1 Smartwatch application to hold major share of OLED smart wearable market during forecast period
  7.7.2 AR HMD
    7.7.2.1 Major applications of AR HMDs in healthcare include pre-hospital medical care, nursing care in clinical environments, and medical treatment in hospitals
  7.7.3 VR HMD
    7.7.3.1 Virtual reality HMDs find major applications in gaming and entertainment, healthcare, retail, and e-commerce sectors during forecast period
7.8 AUTOMOTIVE DISPLAYS
  7.8.1 OLED TECHNOLOGY IS EXPECTED TO GAIN TRACTION IN
AUTOMOTIVE DISPLAYS DURING FORECAST PERIOD
TABLE 43 AUTOMOTIVE OLED DISPLAY MARKET, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 44 AUTOMOTIVE OLED DISPLAY MARKET, BY PANEL TYPE, 2021–2026 (USD MILLION)
TABLE 45 AUTOMOTIVE OLED DISPLAY MARKET, BY REGION, 2017–2020 (USD MILLION)
TABLE 46 AUTOMOTIVE OLED DISPLAY MARKET, BY REGION, 2021–2026 (USD MILLION)
7.9 OTHERS
TABLE 47 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 48 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY PANEL TYPE, 2021–2026 (USD MILLION)
TABLE 49 OLED DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2017–2020 (USD MILLION)
TABLE 50 OLED DISPLAY MARKET FOR OTHER APPLICATION, BY REGION, 2021–2026 (USD MILLION)

8 OLED DISPLAY MARKET, BY TECHNOLOGY

8.1 INTRODUCTION
FIGURE 37 OLED DISPLAY MARKET, BY TECHNOLOGY
FIGURE 38 AMOLED TECHNOLOGY IS EXPECTED TO DOMINATE OLED DISPLAY
MARKET DURING FORECAST PERIOD
TABLE 51 OLED DISPLAY MARKET, BY TECHNOLOGY, 2017–2020 (USD MILLION)
TABLE 52 OLED DISPLAY MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION)
8.2 PMOLED
  8.2.1 PMOLEDS ARE BEST SUITED FOR SMALL SCREEN DEVICES
8.3 AMOLED
  8.3.1 AMOLED TECHNOLOGY-BASED DISPLAY PANELS PROVIDE FASTER
PIXEL-SWITCHING RESPONSE TIMES THAN TRADITIONAL OLEDS
  8.3.2 FMM RGB
    8.3.2.1 Fine metal mask (FMM) is used to pattern individual red, green, and blue sub-pixels in an AMOLED display panel manufacturing process
  8.3.3 WOLED
    8.3.3.1 WOLEDs are used in large display panels

9 OLED DISPLAY MARKET, BY PANEL SIZE

9.1 INTRODUCTION
FIGURE 39 OLED DISPLAY MARKET SEGMENTATION, BY PANEL SIZE
FIGURE 40 UP TO 6 INCHES DISPLAYS TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MARKET DURING FORECAST PERIOD
TABLE 53 OLED DISPLAY MARKET, BY PANEL SIZE, 2017–2020 (USD MILLION)
TABLE 54 OLED DISPLAY MARKET, BY PANEL SIZE, 2021–2026 (USD MILLION)
9.2 UP TO 6 INCHES
  9.2.1 OLED DISPLAY PANELS OF UP TO 6 INCHES ARE USED IN
SEVERAL SMALL DEVICES
9.3 6–20 INCHES
  9.3.1 6–20 INCHES OLED DISPLAYS ARE WIDELY USED IN HEALTHCARE SECTOR
9.4 20–50 INCHES
  9.4.1 LARGE DISPLAY PANELS ARE MOSTLY USED FOR OUTDOOR APPLICATIONS
9.5 MORE THAN 50 INCHES
  9.5.1 DISPLAYS ABOVE 50 INCHES ARE USED FOR APPLICATIONS IN
OUTDOOR LOCATIONS

10 OLED DISPLAY MARKET, BY PANEL TYPE

10.1 INTRODUCTION
FIGURE 41 OLED DISPLAY MARKET SEGMENTATION, BY PANEL TYPE
FIGURE 42 FLEXIBLE OLED DISPLAYS TO ACCOUNT FOR MARKET LARGEST SIZE IN 2026
TABLE 55 OLED DISPLAY MARKET, BY PANEL TYPE, 2017–2020 (USD MILLION)
TABLE 56 OLED DISPLAY MARKET, BY PANEL TYPE, 2021–2026 (USD MILLION)
10.2 RIGID
  10.2.1 RIGID OLED PANELS ARE USUALLY FABRICATED ON
METAL OR GLASS SUBSTRATES
TABLE 57 OLED DISPLAY MARKET FOR RIGID PANEL TYPE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 58 OLED DISPLAY MARKET FOR RIGID PANEL TYPE, BY APPLICATION, 2021–2026 (USD MILLION)
10.3 FLEXIBLE
  10.3.1 SMARTPHONES AND SMART WEARABLES ARE EXPECTED TO
GENERATE SUBSTANTIAL DEMAND FOR FLEXIBLE OLED DISPLAYS DURING FORECAST PERIOD
TABLE 59 OLED DISPLAY MARKET FOR FLEXIBLE PANEL TYPE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 60 OLED DISPLAY MARKET FOR FLEXIBLE PANEL TYPE, BY APPLICATION, 2021–2026 (USD MILLION)
10.4 OTHERS
TABLE 61 OLED DISPLAY MARKET FOR OTHER PANEL TYPE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 62 OLED DISPLAY MARKET FOR OTHER PANEL TYPE, BY APPLICATION, 2021–2026 (USD MILLION)

11 OLED MARKET, BY VERTICAL

11.1 INTRODUCTION
FIGURE 43 OLED MARKET SEGMENTATION, BY VERTICAL
TABLE 63 OLED MARKET, BY VERTICAL, 2017–2020 (USD MILLION)
TABLE 64 OLED MARKET, BY VERTICAL, 2021–2026 (USD MILLION)
11.2 CONSUMER
  11.2.1 CONSUMER SEGMENT TO CAPTURE LARGEST SIZE OF OLED MARKET
DURING FORECAST PERIOD
11.3 AUTOMOTIVE
  11.3.1 GROWING REPLACEMENT OF ANALOG COMPONENTS WITH
DIGITAL ONES IN VEHICLES TO BOOST DEMAND FOR OLED DISPLAY PANELS IN AUTOMOTIVE VERTICAL
11.4 SPORTS & ENTERTAINMENT
  11.4.1 RAPID PENETRATION OF AR/VR HMDS INTO SPORTS AND ENTERTAINMENT INDUSTRIES TO FUEL MARKET GROWTH DURING FORECAST PERIOD
11.5 TRANSPORTATION
  11.5.1 TRANSPORTATION VERTICAL TO GENERATE HIGH DEMAND FOR
LARGE FORMAT DISPLAYS DURING FORECAST PERIOD
11.6 RETAIL, HOSPITALITY, AND BFSI
  11.6.1 RETAIL, HOSPITALITY, AND BFSI VERTICALS TO ADOPT OLED DIGITAL SIGNAGE DISPLAYS AT LARGE DURING FORECAST PERIOD
11.7 INDUSTRIAL & ENTERPRISE
  11.7.1 INCREASING ADOPTION OF AR/VR HMDS TO DRIVE GROWTH OF
OLED MARKET FOR INDUSTRIAL AND ENTERPRISE VERTICALS
11.8 EDUCATION
  11.8.1 TRANSITION TO ONLINE LEARNING TO FAVOR GROWTH OF
OLED DISPLAY MARKET
11.9 HEALTHCARE
  11.9.1 DIGITALIZATION OF HEALTHCARE SYSTEM TO PROPEL DEMAND
FOR OLED DISPLAYS DURING FORECAST PERIOD
11.10 MILITARY & AEROSPACE
  11.10.1 ADOPTION OF AR AND VR HMDS IN MILITARY & AEROSPACE VERTICALS TO FAVOR GROWTH OF OLED MARKET DURING FORECAST PERIOD
11.11 OTHERS

12 GEOGRAPHIC ANALYSIS

12.1 INTRODUCTION
FIGURE 44 OLED MARKET, BY REGION
FIGURE 45 APAC ACCOUNTED FOR LARGEST SHARE OF GLOBAL OLED MARKET IN 2020
TABLE 65 OLED MARKET, BY REGION, 2017–2020 (USD MILLION)
TABLE 66 OLED MARKET, BY REGION, 2021–2026 (USD MILLION)
TABLE 67 OLED DISPLAY MARKET, BY REGION, 2017–2020 (USD MILLION)
TABLE 68 OLED DISPLAY MARKET, BY REGION, 2021–2026 (USD MILLION)
TABLE 69 OLED LIGHTING MARKET, BY REGION, 2017–2020 (USD MILLION)
TABLE 70 OLED LIGHTING MARKET, BY REGION, 2021–2026 (USD MILLION)
12.2 NORTH AMERICA
FIGURE 46 NORTH AMERICA: OLED MARKET SNAPSHOT
TABLE 71 OLED DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 72 OLED DISPLAY MARKET IN NORTH AMERICA, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 73 OLED MARKET IN NORTH AMERICA, BY COUNTRY, 2017–2020 (USD MILLION)
TABLE 74 OLED MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 75 OLED MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2017–2020 (USD MILLION)
TABLE 76 OLED MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2021–2026 (USD MILLION)
  12.2.1 US
    12.2.1.1 Presence of giant consumers of OLED displays to foster market growth in US during forecast period
  12.2.2 CANADA
    12.2.2.1 Heightened demand from food service industry to generate demand for OLED displays in Canada during forecast period
  12.2.3 MEXICO
    12.2.3.1 Growth of end-user industries to underpin OLED
market growth in Mexico
12.3 EUROPE
FIGURE 47 EUROPE: OLED MARKET SNAPSHOT
TABLE 77 OLED DISPLAY MARKET IN EUROPE, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 78 OLED DISPLAY MARKET IN EUROPE, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 79 OLED MARKET IN EUROPE, BY COUNTRY, 2017–2020 (USD MILLION)
TABLE 80 OLED MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 81 OLED MARKET IN EUROPE, BY PRODUCT TYPE, 2017–2020 (USD MILLION)
TABLE 82 OLED MARKET IN EUROPE, BY PRODUCT TYPE, 2021–2026 (USD MILLION)
  12.3.1 GERMANY
    12.3.1.1 Germany to lead OLED market in Europe during forecast period
  12.3.2 UK
    12.3.2.1 Heightened demand from smartphone and AR/VR technology developers to foster market growth in UK during forecast period
  12.3.3 FRANCE
    12.3.3.1 Growing expenditure on programmatic digital display advertising to support market growth in France
  12.3.4 REST OF EUROPE
12.4 APAC
FIGURE 48 APAC: OLED MARKET SNAPSHOT
TABLE 83 OLED DISPLAY MARKET IN APAC, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 84 OLED DISPLAY MARKET IN APAC, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 85 OLED MARKET IN APAC, BY COUNTRY, 2017–2020 (USD MILLION)
TABLE 86 OLED MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
TABLE 87 OLED MARKET IN APAC, BY PRODUCT TYPE, 2017–2020 (USD MILLION)
TABLE 88 OLED MARKET IN APAC, BY PRODUCT TYPE, 2021–2026 (USD MILLION)
  12.4.1 CHINA
    12.4.1.1 China to dominate OLED market in APAC during forecast period
  12.4.2 SOUTH KOREA
    12.4.2.1 Samsung and LG to lead growth of OLED market in South Korea during forecast period
  12.4.3 JAPAN
    12.4.3.1 Presence of key component suppliers favors market growth in Japan
  12.4.4 TAIWAN
    12.4.4.1 OLED display panel production in Taiwan to surge
during forecast period
  12.4.5 REST OF APAC
12.5 REST OF THE WORLD (ROW)
TABLE 89 OLED DISPLAY MARKET IN ROW, BY APPLICATION, 2017–2020 (USD MILLION)
TABLE 90 OLED DISPLAY MARKET IN ROW, BY APPLICATION, 2021–2026 (USD MILLION)
TABLE 91 OLED MARKET IN ROW, BY PRODUCT TYPE, 2017–2020 (USD MILLION)
TABLE 92 OLED MARKET IN ROW, BY PRODUCT TYPE, 2021–2026 (USD MILLION)
  12.5.1 MIDDLE EAST & AFRICA
    12.5.1.1 Shopping malls and museums to generate demand for
OLED displays in Middle East
  12.5.2 SOUTH AMERICA
    12.5.2.1 Market growth in South America to be driven by
outdoor advertising events

13 COMPETITIVE LANDSCAPE

13.1 OVERVIEW
13.2 MARKET SHARE ANALYSIS
TABLE 93 OLED DISPLAY MARKET DEGREE OF COMPETITION
13.3 REVENUE ANALYSIS (OLED DISPLAY BUSINESS)
FIGURE 49 OLED DISPLAY MARKET REVENUE ANALYSIS (OLED DISPLAY BUSINESS)
OF TOP 5 PLAYERS
13.4 MARKET EVALUATION FRAMEWORK
FIGURE 50 MARKET EVALUATION FRAMEWORK (2017–2020)
13.5 COMPANY EVALUATION QUADRANT
  13.5.1 STAR
  13.5.2 EMERGING LEADER
  13.5.3 PERVASIVE
  13.5.4 PARTICIPANT
FIGURE 51 OLED MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020
13.6 STARTUP/SME EVALUATION MATRIX: OLED MARKET
  13.6.1 PROGRESSIVE COMPANIES
  13.6.2 RESPONSIVE COMPANIES
  13.6.3 DYNAMIC COMPANIES
  13.6.4 STARTING BLOCKS
FIGURE 52 OLED MARKET: STARTUP/SME EVALUATION MATRIX, 2020
13.7 RIGHT-TO-WIN
TABLE 94 OLED MARKET: RIGHT-TO-WIN (KEY MARKET PLAYERS)
TABLE 95 COMPANY FOOTPRINT
FIGURE 53 COMPANY INDUSTRY FOOTPRINT
FIGURE 54 COMPANY APPLICATION FOOTPRINT
TABLE 96 COMPANY REGION FOOTPRINT
13.8 COMPETITIVE SCENARIO
  13.8.1 PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 97 KEY PRODUCT LAUNCHES/DEVELOPMENTS (2017–2020)
  13.8.2 PARTNERSHIPS, AGREEMENTS, CONTRACTS, JOINT VENTURES, AND COLLABORATIONS
TABLE 98 OLED MARKET: DEALS JANUARY 2017–DECEMBER 2020
  13.8.3 EXPANSIONS
TABLE 99 KEY EXPANSIONS (2017–2020)

14 COMPANY PROFILES

14.1 INTRODUCTION
14.2 KEY PLAYERS
(Business Overview, Products Offered, Recent Developments, and MnM View)*
  14.2.1 SAMSUNG ELECTRONICS
TABLE 100 SAMSUNG ELECTRONICS: BUSINESS OVERVIEW
FIGURE 55 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT
TABLE 101 SAMSUNG ELECTRONICS: PRODUCT OFFERED
  14.2.2 LG DISPLAY
TABLE 102 LG DISPLAY: BUSINESS OVERVIEW
FIGURE 56 LG DISPLAY: COMPANY SNAPSHOT
TABLE 103 LG DISPLAY: PRODUCT OFFERED
  14.2.3 AU OPTRONICS (AUO)
TABLE 104 AU OPTRONICS: BUSINESS OVERVIEW
FIGURE 57 AU OPTRONICS: COMPANY SNAPSHOT
TABLE 105 AU OPTRONICS: PRODUCT OFFERED
  14.2.4 BOE TECHNOLOGY
TABLE 106 BOE TECHNOLOGY: BUSINESS OVERVIEW
FIGURE 58 BOE TECHNOLOGY: COMPANY SNAPSHOT
TABLE 107 BOE TECHNOLOGY: PRODUCT OFFERED
  14.2.5 UNIVERSAL DISPLAY
TABLE 108 UNIVERSAL DISPLAY: BUSINESS OVERVIEW
FIGURE 59 UNIVERSAL DISPLAY: COMPANY SNAPSHOT
TABLE 109 UNIVERSAL DISPLAY: PRODUCT OFFERED
  14.2.6 TIANMA MICROELECTRONICS
TABLE 110 TIANMA MICROELECTRONICS: BUSINESS OVERVIEW
FIGURE 60 TIANMA MICROELECTRONICS: COMPANY SNAPSHOT
TABLE 111 TIANMA MICROELECTRONICS: PRODUCT OFFERED
  14.2.7 OSRAM
TABLE 112 OSRAM: BUSINESS OVERVIEW
FIGURE 61 OSRAM: COMPANY SNAPSHOT
TABLE 113 OSRAM: PRODUCT OFFERED
  14.2.8 ACUITY BRANDS
TABLE 114 ACUITY BRANDS: BUSINESS OVERVIEW
FIGURE 62 ACUITY BRANDS: COMPANY SNAPSHOT
TABLE 115 ACUITY BRANDS: PRODUCT OFFERED
  14.2.9 OLEDWORKS
TABLE 116 OLEDWORKS: BUSINESS OVERVIEW
TABLE 117 OLEDWORKS: PRODUCT OFFERED
  14.2.10 KONICA MINOLTA
TABLE 118 KONICA MINOLTA: BUSINESS OVERVIEW
FIGURE 63 KONICA MINOLTA: COMPANY SNAPSHOT
TABLE 119 KONICA MINOLTA: PRODUCT OFFERED
* Business Overview, Products Offered, Recent Developments, and MnM View might not be captured in case of unlisted companies.
14.3 OTHER PLAYERS
  14.3.1 KOPIN CORPORATION
  14.3.2 EMAGIN CORPORATION
  14.3.3 TRULY INTERNATIONAL
  14.3.4 PANASONIC
  14.3.5 CHINA STAR OPTOELECTRONICS TECHNOLOGY (CSOT) (CDOT) (TCL)
  14.3.6 RAYSTAR OPTRONICS
  14.3.7 VISIONOX
  14.3.8 JOLED
  14.3.9 WINSTAR DISPLAY
  14.3.10 WISECHIP SEMICONDUCTOR

15 APPENDIX

15.1 DISCUSSION GUIDE
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
15.3 AVAILABLE CUSTOMIZATION
15.4 RELATED REPORTS
15.5 AUTHOR DETAILS


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