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Head-Up Display Market by Type (Conventional Head-Up Displays, AR-Based Head-Up Displays), Component (Video Generators, Projectors/ Projection Units, Display Units), Technology (CRT-based HUD, Digital HUD), Application & Region- Global Forecast to 2028

November 2023 | 212 pages | ID: H1AC63F8C8BEN
MarketsandMarkets

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The head-up display market is expected to reach USD 3.3 billion by 2028 from 1.5 billion in 2023, at a CAGR of 16.7% during the 2023- 2028 period.

Increasing awareness regarding passenger and vehicle safety holds paramount importance for potential vehicle buyers, with regulatory bodies worldwide concentrating their efforts on enhancing vehicle safety standards. According to the World Health Organization (WHO) data as of June 2022, over 1.35 million lives are lost annually due to road traffic incidents globally, making road traffic injuries the leading cause of death among individuals aged 5-29 years. Furthermore, projections suggest that road traffic injuries will become the fifth-leading cause of global mortality by 2030. A major contributor to these accidents is driver distraction, with reports from the National Center for Statistics and Analysis (NCSA) indicating that distracted drivers are responsible for crashes resulting in approximately nine fatalities and over a thousand injuries daily in the US. Consequently, the adoption of head-up displays is seen to reduce accidents resulting from driver distraction caused by in-vehicle display monitoring. Moreover, recent statistics from the National Security Council show a positive trend in safety, with the mileage-death rate per 100 million vehicle miles driven in the US improving from 1.50 in July 2022 to 1.44 in July 2023.

Road traffic crashes impose an economic burden of around 3% of the gross domestic product (GDP) in most countries globally. Remarkably, despite low and middle-income countries housing 60% of the world's total vehicles, approximately 93% of road fatalities occur within these nations (as per WHO data). In many instances, drivers divert their attention from the road to read conventional instrument clusters, necessitating a rapid shift from short distance to long-distance vision. This constant adjustment of focus not only leads to eye fatigue but also diminishes driver concentration. In contrast, head-up displays, which provide essential information like vehicle speed and navigation within the driver's line of sight, mitigate distractions and have thus gained favor among automobile manufacturers. Consequently, the global awareness of safety considerations is anticipated to drive the demand for head-up displays in automobiles. While advanced AR-based head-up displays are anticipated for installation in luxury vehicles, conventional head-up displays are likely to be preferred for passenger cars.

“Windshield-based conventional head-up displays is expected to have the highest market share in the forecast period.”

Head-up displays with windshield-based technologies are a cutting edge of technology. In certain premium automobile models, they are available as a standard feature; in other luxury and mid-segment automobiles, they are an optional feature. In order for head-up displays to be placed in all vehicle variations, Tier 1 suppliers such as Continental (Germany), Nippon Seiki (Japan), and Denso (Japan) are concentrating on bringing down the cost of windshield-based head-up displays. In addition, OEMs and tier 1 suppliers are focusing their R&D resources on creating full-windshield head-up displays for their upcoming car models. It is anticipated that these screens will take up a lot of room in automobile cockpits. Because of the advancement of autonomous vehicles, the automotive cockpit electronics market is changing to include a few electronics in automotive cockpits. This presents a problem for head-up display producers. For example, Nippon Seiki and Alps Alpine signed a business alliance agreement in January 2021 with the goal of developing integrated cockpit products that work with the integration of onboard electrical control units to give customers an experience that truly represents the future.

Projectors and a set of mirrors are used in windshield-based head-up displays to transmit information that appears either slightly above or below the driver's line of sight. The curvature of windshields has been taken into consideration in the development of these displays. The curvatures of the windshields on various automobile models vary, necessitating the alignment of head-up displays with windshields, which leads to a challenging calibration procedure. Thus, the cost of head-up displays that are based on windshields goes up. As a result, most automobiles only offer these screens as an optional feature. Commercial vehicles' windshields are not curved the same way as those of passenger automobiles. Commercial cars, on the other hand, have a roomy automotive cockpit that will eventually be able to hold full windshield displays. The incorporation of functions like pedestrian detection, night vision, loss damage waiver (LDW), and battery life indicators (for hybrid automobiles) in head-up displays is a result of tier 1 suppliers' increasing technological prowess. For instance, Visteon unveiled its microZone display technology in January 2020, which provides noticeably better graphics performance than conventional LCD panels. For use in automobile cockpit applications, the display technology provides a broad color gamut, excellent contrast, and brightness. In the upcoming years, there will likely be a major increase in demand for windshield head-up displays due to the expanding number of automobile models that come equipped with these safety features and consumers' increased willingness to pay for them. Also, in December 2022, Continental AG perpetuated a new trend by introducing an inaugural scenic view HUD in HUD cockpit. It presents vehicle and route information in the driver’s line of sight on screens and ensures clear visibility.

Europe's market for windshield-based head-up displays is expanding as a result of rising demand from nations like the UK and Germany for cutting-edge in-car technology. In addition, the growing market for windshield-based head-up displays in Europe and North America is being propelled by the growing demand for high-end cars with cutting-edge in-car safety systems, as well as a notable installation rate of windshield head-up displays in mid-segment cars in North America due to the region's sizable light commercial vehicle (LCV) market.

“Europe to record the highest market share in the head-up display market during the forecast period.”

In the period spanning from 2023 to 2028, Europe is anticipated to take the lead as the largest market in the field of head-up displays. This market analysis encompasses a comprehensive examination of key European nations, including Germany, the UK, France, and the rest of Europe. On a global scale, Europe boasts a distinguished reputation as a hub for the manufacturing of luxury and premium automobiles. Prominent high-end automotive original equipment manufacturers (OEMs) such as Audi AG, BMW AG, Mercedes-Benz, Bentley Motors Ltd., Maserati, Skoda Auto, Ferrari s.p.a, and Bugatti Automobiles S.A.S have established their headquarters in Europe. Notably, as head-up displays stand out as crucial safety features, a significant number of luxury and premium car manufacturers in Europe integrate these displays into their vehicle models. The growing consumer demand for luxury and premium cars, including SUVs furnished with head-up displays, is projected to be a driving force behind the expansion of the head-up display market in Europe.

Furthermore, Europe also distinguishes itself as a dominant player in the global aircraft manufacturing sector. Leading European airlines, such as Lufthansa AG, Air France, and Airbus, are prominent contributors to civil aviation aircraft production in the region. Europe is home to key players in the aircraft and helicopter manufacturing industry, including Gulfstream, BAE Systems, Dassault, Eurocopter, and AgustaWestland. The notable presence of both automobile and aircraft manufacturers in Europe significantly contributes to the growth of the head-up display market within the continent.

Key players at the forefront of the European head-up display market are Continental AG, BAE Systems, Thales, Garmin, Robert Bosch GmbH, and Saab AB. The growth of this market in the region is propelled by several factors, including the escalating demand for advanced technologies, the increasing need for enhanced safety and security in driving experiences, and the evolution of connected cars. Additionally, the rising integration of head-up displays in vehicles, aimed at improving visibility and efficiency, further fosters the expansion of the head-up display market across Europe.

In January 2019, Nippon Seiki Co., Ltd. has established a new company in Lodz County, Republic of Poland, that will manufacture in-vehicle instruments and displays in order to increase production capacity for head-up displays.

“Civil Aviation is expected to have the highest CAGR in the forecast period”

Civil aviation encompasses both private and commercial aviation sectors, with the civil aviation segment of the head-up display (HUD) market further categorized into civil aircraft and civil helicopters. Traditional HUDs in civil aviation were primarily used for displaying data on Primary Flight Displays (PFDs). However, advanced HUDs now provide a comprehensive range of information, including flight path guidance, airspeed notifications, runway representation, landing guidance, runway details, and warning messages, significantly enhancing aircraft safety and aiding pilots in conducting safe flight operations. Modern HUDs utilize symbology to present the required information, departing from the previous analog format. This visual approach improves the comprehension and interpretation of information related to weather conditions, flight paths, takeoff performance, and landing guidelines, surpassing analog methods. Thales Group, based in France, is a prominent manufacturer of HUDs used in civil aircraft.

“Display units component is expected to have the highest CAGR for head-up display in the forecast period”

Display units represent another integral component employed within head-up displays, serving the purpose of image processing and subsequent projection onto vehicle windshields or combiners. These display units encompass various technologies, including Digital Micromirror Device (DMD), Liquid Crystal Display (LCD), and Liquid Crystal on Silicon (LCOS). Within the LCOS realm, further segmentation is possible, distinguishing between Nematic LCOS (NLCOS) and Ferroelectric LCOS (FLCOS).

The digital micromirror device (DMD) technology is a collection of thousands of moving microscopic mirrors combined on a rectangular array. These are microelectromechanical systems that provide reliable information at a fast speed. Micromirrors are made of aluminum. Each mirror has a size of 16 µm. The digital micromirror device (DMD) technology was first introduced by Texas Instrument (US) in 1987. The displays based on this technology contain several micromirrors (up to 2 million) controlled by modulators known as spatial light modulators (SLM). For instance, the company offers DLP4710 digital micromirror device (DMD) which is a digitally controlled micro-opto-electromechanical system (MOEMS) spatial light modulator (SLM). When integrated with a suitable optical system, the DLP4710LC DMD delivers exceptionally sharp and top-quality images and videos. The compact dimensions of the DLP4710LC, in combination with the controller and the PMIC/LED driver, offer a comprehensive system solution that facilitates compact form factors, low power consumption, and high-resolution HD displays. Furthermore, in February 2021, Nippon Seiki started the delivery of the first augmented reality (AR) head-up display (HUD) that uses the Digital Micro Mirror Device (DMD) technology.

Liquid crystal displays (LCDs) are flat-panel displays or electronically modulated optical devices utilizing the light-modulating properties of liquid crystals in conjunction with polarizers. These displays offer several advantages, including operation at low voltage levels, reduced power consumption, the capability to deliver high-resolution imagery, and the ability to maintain high contrast even in bright lighting conditions. LCDs notably outshine displays founded on micromirror device (DMD) technology in terms of brightness. In LCD projectors, light is directed onto micromirrors in the three primary colors: red, green, and blue (RGB). These primary colors are channelled through three individual glass panels, known as 3LCDs, where each pixel passes through. The distinct red, green, and blue colors are projected through the glass panels and presented on head-up displays. LCDs excel in providing vibrant colors and sharp imagery. Presently, LCDs are being replaced by thin-film-transistor (TFT) technology capable of displaying full-color visuals. A noteworthy example of this transition occurred in May 2019 when Nippon Seiki introduced a full-color TFT liquid display in the Mercedes-Benz GLE-class, projecting imagery onto the vehicle's windshield.

Liquid crystal on silicon (LCoS) technology uses the principle of reflection to project images. It uses liquid crystals to reflect mirror subtracts. As light beams pass through mirrors, they get reflected and create an image, which is projected on display units. LCoS technology typically uses three LCoS chips to modulate light in red, green, and blue channels. It produces a higher resolution than DMD and LCD projector technologies. LCoS projectors are usually compact and have low power consumption.

In April 2023, Huawei Technologies Co., Ltd., introduced its AR-HUD. The Huawei AR-HUD employs Huawei's AutOptiX intelligent on-board light technology, ushering vehicles into the age of optical displays. This system features rail-level LCoS (Liquid Crystal on Silicon) technology with micron-level pixel units and 2K-level resolution, complemented by a three-color LED light source boasting an eye-catching brightness of 12,000 nits and an NTSC color gamut exceeding 85%. It is equipped with a short-focus lens for clearer imaging with minimal distortion (less than 2%) and a polarization component that optimizes light energy utilization to an impressive 90%, resulting in a remarkable contrast ratio of 1200:1. In terms of specifications, the Huawei AR-HUD sets an industry benchmark with the largest mass-production frame, delivering an equivalent display size of 70 inches at 7.5 meters and an expansive 96 inches at 10 meters, along with the highest resolution among mass-produced HUDs at 1922x730.

The break-up of the profile of primary participants in the head-up display market-
  • By Company Type: Tier 1 – 15%, Tier 2 – 50%, Tier 3 – 35%
  • By Designation Type: C Level – 45%, Director Level – 35%, Others – 20%
  • By Region Type: North America – 45%, Europe –35 %, Asia Pacific – 12%, RoW – 8%,
The major players in the head-up display market with a significant global presence includes Nippon Seiki Co., Ltd. (Japan), Continental AG (Germany), DENSO CORPORATION (Japan), Robert Bosch GmbH (Germany), Visteon Corporation (US), BAE Systems (UK), YAZAKI Corporation (Japan), Pioneer Corporation (Japan), Panasonic Holdings Corporation (Japan), Garmin Ltd. (US), Thales (France), E-LEAD ELECTRONIC CO. LTD (Taiwan), Honeywell International Inc. (US), MicroVision (US), Collins Aerospace (US), Renesas Electronics Corporation (Japan), STMicroelectronics (Switzerland), ALPS ALPINE CO., LTD. (Japan), Elbit Systems Ltd. (Israel), Saab AB (Sweden), Vuzix (US), Foryou Corporation (US), HARMAN International (US), HUDWAY, LLC (US), WayRay AG (Switzerland), Envisics (UK), Texas Instruments Incorporated (US).

Research Coverage

The report segments the head-up display market and forecasts its size based and region. The report also provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing market growth. The report also covers qualitative aspects in addition to the quantitative aspects of the market.

Reasons to buy the report:

The report will help the market leaders/new entrants in this market with information on the closest approximate revenues for the overall head-up display market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.

The report provides insights on the following pointers:
  • Analysis of key drivers (Improved ease and comfort provided by the fusion of satellite navigation technology and head-up displays), restraints (Space constraints in vehicle cockpits), opportunities (Increasing demand for semi-autonomous and electric vehicles), and challenges (Limited field of view (FOV) influencing the growth of the head-up display market.
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the head-up display market
  • Market Development: Comprehensive information about lucrative markets – the report analyses the head-up display market across varied regions.
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the head-up display market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Continental AG (Germany), DENSO CORPORATION (Japan), Robert Bosch GmbH (Germany), Visteon Corporation (US), BAE Systems (UK) and many more.
1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
  1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
  1.3.1 MARKETS COVERED
FIGURE 1 HEAD-UP DISPLAY: MARKET SEGMENTATION
  1.3.2 REGIONAL SCOPE
FIGURE 2 HEAD-UP DISPLAY MARKET: REGIONAL SCOPE
  1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
1.5 UNITS CONSIDERED
1.6 LIMITATIONS
1.7 STAKEHOLDERS
1.8 SUMMARY OF CHANGES
  1.8.1 RECESSION IMPACT

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
FIGURE 3 HEAD-UP DISPLAY MARKET: RESEARCH DESIGN
  2.1.1 SECONDARY DATA
    2.1.1.1 Key data from secondary sources
    2.1.1.2 Key secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Key data from primary sources
    2.1.2.2 Key participants in primary processes across head-up display value chain
    2.1.2.3 Breakdown of primary interviews
    2.1.2.4 Key industry insights
  2.1.3 SECONDARY AND PRIMARY RESEARCH
2.2 MARKET SIZE ESTIMATION
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED BY KEY EQUIPMENT MANUFACTURERS IN HEAD-UP DISPLAY MARKET
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (SUPPLY SIDE): ILLUSTRATION OF REVENUE ESTIMATION OF KEY MANUFACTURERS IN HEAD-UP DISPLAY MARKET
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 3 (DEMAND SIDE) —BOTTOM-UP ESTIMATION OF HEAD-UP DISPLAY MARKET BASED ON REGION
  2.2.1 BOTTOM-UP APPROACH
    2.2.1.1 Approach to derive market size using bottom-up analysis
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
  2.2.2 TOP-DOWN APPROACH
    2.2.2.1 Approach to derive market size using top-down analysis
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
2.3 MARKET SHARE ESTIMATION
2.4 DATA TRIANGULATION
FIGURE 9 DATA TRIANGULATION
2.5 RISK ASSESSMENT
TABLE 1 RISK FACTOR ANALYSIS
2.6 RECESSION IMPACT
2.7 RESEARCH ASSUMPTIONS AND LIMITATIONS
  2.7.1 ASSUMPTIONS
  2.7.2 LIMITATIONS

3 EXECUTIVE SUMMARY

3.1 RECESSION IMPACT
FIGURE 10 HEAD-UP DISPLAY MARKET: IMPACT OF RECESSION
FIGURE 11 CONVENTIONAL HEAD-UP DISPLAY SEGMENT TO HOLD LARGER MARKET SHARE IN 2028
FIGURE 12 COMBINER-BASED CONVENTIONAL HEAD-UP DISPLAY SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
FIGURE 13 PROJECTORS/PROJECTION UNITS COMPONENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2028
FIGURE 14 EUROPE TO HOLD LARGEST SHARE OF HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN HEAD-UP DISPLAY MARKET
FIGURE 15 RISE IN GLOBAL DEMAND FOR SEMI-AUTONOMOUS AND ELECTRIC VEHICLES TO DRIVE GROWTH OF HEAD-UP DISPLAY MARKET
4.2 HEAD-UP DISPLAY MARKET, BY APPLICATION
FIGURE 16 AUTOMOTIVE SEGMENT TO HOLD LARGER MARKET SHARE IN 2023
4.3 HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION
FIGURE 17 CIVIL AVIATION SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
4.4 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION
FIGURE 18 COMMERCIAL VEHICLES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
4.5 HEAD-UP DISPLAY MARKET, BY COUNTRY
FIGURE 19 CANADA TO EXHIBIT HIGHEST CAGR IN HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 20 INCREASING AWARENESS ABOUT PASSENGER AND VEHICLE SAFETY TO SPUR DEMAND FOR HEAD-UP DISPLAYS
  5.2.1 DRIVERS
FIGURE 21 DRIVERS – HEAD-UP DISPLAY MARKET
    5.2.1.1 Rising awareness regarding safety of passengers and vehicles
FIGURE 22 ROAD ACCIDENT DEATHS PER MILLION HABITANTS, BY COUNTRY, 2001–2021
    5.2.1.2 Increasing demand for advanced driver assistance systems (ADAS)
    5.2.1.3 Improved ease and comfort provided by fusion of satellite navigation technology and head-up displays
    5.2.1.4 Rising desire for enhancing in-vehicle experience
FIGURE 23 BENEFITS OF HUD FOR END USERS
FIGURE 24 CATEGORIES OF HUD DESIGNS
TABLE 2 APPLICATIONS THAT BENEFIT FROM HUD
    5.2.1.5 Rising demand for connected vehicles worldwide
    5.2.1.6 Growing interest in technologically advanced head-up displays
    5.2.1.7 Increasing adoption of AR-based head-up displays
  5.2.2 RESTRAINTS
FIGURE 25 RESTRAINTS – HEAD-UP DISPLAY MARKET
    5.2.2.1 Spatial limitations in vehicle cockpits
    5.2.2.2 Demand for high luminance, power, and brightness in head-up displays
    5.2.2.3 Misinterpretation of symbols displayed in head-up displays
    5.2.2.4 Complex installation and maintenance
  5.2.3 OPPORTUNITIES
FIGURE 26 OPPORTUNITIES – HEAD-UP DISPLAY MARKET
    5.2.3.1 Increasing demand for semi-autonomous and electric vehicles
    5.2.3.2 Utilizing head-up displays (HUDs) in sports for enhanced performance
    5.2.3.3 Development of displays that operate without conventional screens
    5.2.3.4 Improved driving experiences facilitated by AR-based head-up displays
    5.2.3.5 Rollout of cost-effective portable HUDs within automotive market's affordable low and middle segments
  5.2.4 CHALLENGES
FIGURE 27 CHALLENGES – HEAD-UP DISPLAY MARKET
    5.2.4.1 Regulatory challenges
    5.2.4.2 Limited field of view (FOV)
    5.2.4.3 High expenses linked to advanced head-up displays
    5.2.4.4 Presence of laser-based volumetric displays as substitutes for head-up displays
5.3 VALUE CHAIN ANALYSIS
FIGURE 28 ASSEMBLY, MANUFACTURING, AND SOFTWARE DEVELOPMENT STAGES TO ADD MAJOR VALUE TO HEAD-UP DISPLAYS
5.4 REVENUE SHIFT AND NEW REVENUE POCKETS IN HEAD-UP DISPLAY MARKET
5.5 DISPLAY ECOSYSTEM
FIGURE 29 DISPLAY MARKET: ECOSYSTEM ANALYSIS
FIGURE 30 HEAD-UP DISPLAY ECOSYSTEM FOR COCKPITS
TABLE 3 HEAD-UP DISPLAY MARKET ECOSYSTEM
FIGURE 31 KEY PLAYERS IN HEAD-UP DISPLAY ECOSYSTEM
5.6 FEATURES OF HEAD-UP DISPLAYS
  5.6.1 FIELD OF VIEW
  5.6.2 RESOLUTION
  5.6.3 BRIGHTNESS
  5.6.4 ACCURACY
  5.6.5 COMBINER TRANSMITTANCE
5.7 TECHNOLOGY ANALYSIS
FIGURE 32 TECHNOLOGIES USED IN HEAD-UP DISPLAYS
  5.7.1 CATHODE RAY TUBES
  5.7.2 LIGHT-EMITTING DIODES
  5.7.3 OPTICAL WAVEGUIDES
  5.7.4 MICROELECTROMECHANICAL SYSTEMS
5.8 PRICING ANALYSIS
FIGURE 33 AVERAGE SELLING TREND OF KEY PLAYERS, BY TYPE
TABLE 4 AVERAGE SELLING PRICES OF TOP 3 KEY PLAYERS (USD)
FIGURE 34 AVERAGE SELLING PRICE TREND, BY COMPONENT, 2019–2028
5.9 HEAD-UP DISPLAY MARKET: CASE STUDIES
TABLE 5 BOYD CORPORATION HELPED NAVDY TO DEVELOP THERMAL SOLUTION FOR ITS HEAD-UP DISPLAYS
TABLE 6 GX GROUP HELPED VISTEON TO DESIGN COMPACT HEAD-UP DISPLAY UNIT
TABLE 7 EVALUATION OF USABILITY OF HEAD-UP DISPLAYS BY MITSUBISHI ELECTRIC RESEARCH LABORATORIES
  5.9.1 PANASONIC'S LARGE-SCREEN WS HUD INCORPORATED IN NISSAN ARIYA
  5.9.2 GARMIN COLLABORATED WITH FORD MOTORS TO INTEGRATE ITS NAVIGATION TECHNOLOGY
  5.9.3 PIONEER PARTNERED WITH CONTINENTAL TO DEVELOP COCKPIT SOLUTIONS
5.10 TRADE ANALYSIS
TABLE 8 IMPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY, 2018–2022 (USD MILLION)
FIGURE 35 COUNTRY-WISE IMPORT DATA FOR PRODUCTS CLASSIFIED UNDER HS CODE: 8528, 2018–2022
TABLE 9 EXPORT DATA FOR MONITORS AND PROJECTORS NOT INCORPORATING TELEVISION RECEPTION APPARATUSES, BY COUNTRY, 2018–2022 (USD MILLION)
FIGURE 36 COUNTRY-WISE EXPORT DATA FOR PRODUCTS CLASSIFIED UNDER HS CODE: 8528, 2018–2022
5.11 PATENT ANALYSIS
FIGURE 37 ANNUAL NUMBER OF PATENTS GRANTED OVER LAST 10 YEARS
TABLE 10 TOP 20 PATENT OWNERS IN US IN LAST 10 YEARS
FIGURE 38 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS
TABLE 11 IMPORTANT PATENT REGISTRATIONS, 2018–2022
5.12 PORTER’S FIVE FORCES ANALYSIS
  5.12.1 BARGAINING POWER OF SUPPLIERS
  5.12.2 BARGAINING POWER OF BUYERS
  5.12.3 THREAT OF NEW ENTRANTS
  5.12.4 THREAT OF SUBSTITUTES
  5.12.5 INTENSITY OF COMPETITIVE RIVALRY
TABLE 12 IMPACT OF EACH FORCE ON HEAD-UP DISPLAY MARKET
FIGURE 39 PORTER’S FIVE FORCES ANALYSIS
5.13 TARIFF AND REGULATORY LANDSCAPE
  5.13.1 TARIFF
  5.13.2 REGIONAL REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    5.13.2.1 North America
    5.13.2.2 Europe
    5.13.2.3 Asia Pacific
    5.13.2.4 Rest of the World
  5.13.3 STANDARDS
    5.13.3.1 Standards in ITS/C-ITS
TABLE 13 BASE STANDARDS OF C-ITS
TABLE 14 STANDARDS: EUROPEAN TELECOMMUNICATIONS STANDARDS INSTITUTE
TABLE 15 SECURITY AND PRIVACY STANDARDS DEVELOPED BY ETSI
TABLE 16 HEAD-UP DISPLAY MARKET: DETAILED LIST OF CONFERENCES & EVENTS (2023-2024)
5.14 KEY STAKEHOLDERS & BUYING CRITERIA
  5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS
FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR APPLICATIONS
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR APPLICATIONS (%)
  5.14.2 BUYING CRITERIA
FIGURE 41 KEY BUYING CRITERIA FOR APPLICATIONS
TABLE 18 KEY BUYING CRITERIA FOR APPLICATIONS

6 HEAD-UP DISPLAY MARKET, BY TYPE

6.1 INTRODUCTION
FIGURE 42 HEAD-UP DISPLAY MARKET, BY TYPE
FIGURE 43 CONVENTIONAL HUD SEGMENT TO ACQUIRE LARGER SHARE DURING FORECAST PERIOD
TABLE 19 HEAD-UP DISPLAY MARKET, BY TYPE, 2019–2022 (USD MILLION)
TABLE 20 HEAD-UP DISPLAY MARKET, BY TYPE, 2023–2028 (USD MILLION)
6.2 CONVENTIONAL HEAD-UP DISPLAYS
  6.2.1 WINDSHIELD-BASED HEAD-UP DISPLAYS
    6.2.1.1 Windshield HUDs use projector and series of mirrors to relay information directly to driver’s line of sight
  6.2.2 COMBINER-BASED HEAD-UP DISPLAYS
    6.2.2.1 Compact-shaped combiner-based head-up displays take less space in automotive cockpits
TABLE 21 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUBTYPE, 2019–2022 (USD MILLION)
TABLE 22 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY SUBTYPE, 2023–2028 (USD MILLION)
FIGURE 44 AUTOMOTIVE SEGMENT TO HAVE LARGER SHARE IN CONVENTIONAL HEAD-UP DISPLAY MARKET FROM 2023 TO 2028
TABLE 23 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 24 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 25 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
TABLE 26 CONVENTIONAL HEAD-UP DISPLAY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
6.3 AR-BASED HEAD-UP DISPLAYS
  6.3.1 ADOPTION OF AR-BASED HEAD-UP DISPLAYS FOR USAGE IN LUXURY CARS TO BOOST THEIR GLOBAL DEMAND
TABLE 27 AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 28 AR-BASED HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 29 AR-BASED HEAD-UP DISPLAY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
TABLE 30 AR-BASED HEAD-UP DISPLAY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)

7 HEAD-UP DISPLAY MARKET, BY APPLICATION

7.1 INTRODUCTION
FIGURE 45 HEAD-UP DISPLAY MARKET, BY APPLICATION
FIGURE 46 AUTOMOTIVE SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FROM 2023 TO 2028
TABLE 31 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 32 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 33 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (THOUSAND UNITS)
TABLE 34 HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (THOUSAND UNITS)
7.2 AVIATION
  7.2.1 CIVIL AVIATION
    7.2.1.1 Civil aircraft
      7.2.1.1.1 Use of head-up displays in commercial and civil aircraft to provide required information to pilots witnessing increase
    7.2.1.2 Civil helicopters
      7.2.1.2.1 Deployment of head-up displays in civil helicopters to increase for providing information related to flight safety
  7.2.2 MILITARY AVIATION
    7.2.2.1 Aircraft
      7.2.2.1.1 Military aircraft use head-up displays to provide cockpit information to pilots
    7.2.2.2 Helicopters
      7.2.2.2.1 Modern military helicopters use head-up displays during war missions
FIGURE 47 CIVIL AVIATION SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FROM 2023 TO 2028
TABLE 35 HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION, 2019–2022 (USD MILLION)
TABLE 36 HEAD-UP DISPLAY MARKET FOR AVIATION, BY SUB-APPLICATION, 2023–2028 (USD MILLION)
TABLE 37 HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE, 2019–2022 (USD MILLION)
TABLE 38 HEAD-UP DISPLAY MARKET FOR AVIATION, BY TYPE, 2023–2028 (USD MILLION)
TABLE 39 HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2019–2022 (USD MILLION)
TABLE 40 HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2023–2028 (USD MILLION)
7.3 AUTOMOTIVE
  7.3.1 PASSENGER CARS
    7.3.1.1 Passenger cars projected to dominate head-up display market for automotive applications
  7.3.2 COMMERCIAL VEHICLES
    7.3.2.1 Formulation of mandates and regulations regarding vehicle safety to fuel adoption of advanced safety features in commercial vehicles
FIGURE 48 PASSENGER CARS SEGMENT TO DOMINATE HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS
TABLE 41 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION, 2019–2022 (USD MILLION)
TABLE 42 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY SUB-APPLICATION, 2023–2028 (USD MILLION)
TABLE 43 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE, 2019–2022 (USD MILLION)
TABLE 44 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY TYPE, 2023–2028 (USD MILLION)
TABLE 45 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2019–2022 (USD MILLION)
TABLE 46 HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2023–2028 (USD MILLION)
TABLE 47 CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2019–2022 (USD MILLION)
TABLE 48 CONVENTIONAL HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2023–2028 (USD MILLION)
TABLE 49 AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2019–2022 (USD MILLION)
TABLE 50 AR-BASED HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2023–2028 (USD MILLION)

8 HEAD-UP DISPLAY MARKET, BY COMPONENT

8.1 INTRODUCTION
FIGURE 49 HEAD-UP DISPLAY MARKET, BY COMPONENT
FIGURE 50 PROJECTORS/PROJECTION UNITS SEGMENT TO HOLD LARGEST MARKET SIZE
TABLE 51 HEAD-UP DISPLAY MARKET, BY COMPONENT, 2019–2022 (USD MILLION)
TABLE 52 HEAD-UP DISPLAY MARKET, BY COMPONENT, 2023–2028 (USD MILLION)
8.2 VIDEO GENERATORS
  8.2.1 VIDEO GENERATORS ACT AS INTERFACE BETWEEN PROJECTION UNITS AND DATA TO BE DISPLAYED
TABLE 53 HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE, 2019–2022 (USD MILLION)
TABLE 54 HEAD-UP DISPLAY MARKET FOR VIDEO GENERATORS, BY TYPE, 2023–2028 (USD MILLION)
8.3 PROJECTORS/PROJECTION UNITS
  8.3.1 GROWING USE OF HIGH-VERSION PICO PROJECTORS IN HEAD-UP DISPLAYS TO SUPPORT MARKET GROWTH
FIGURE 51 TYPES OF PROJECTOR TECHNOLOGIES
  8.3.2 LIQUID CRYSTAL ON SILICON (LCOS) PROJECTORS
  8.3.3 DIGITAL LIGHT PROCESSING (DLP) PROJECTORS
  8.3.4 LASER BEAM STEERING (LBS) PROJECTORS
TABLE 55 HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2019–2022 (USD MILLION)
TABLE 56 HEAD-UP DISPLAY MARKET FOR PROJECTORS/PROJECTION UNITS, BY TYPE, 2023–2028 (USD MILLION)
8.4 DISPLAY UNITS
  8.4.1 DISPLAY UNITS RESPONSIBLE FOR IMAGE PROCESSING AND PRESENTATION ON VEHICLE WINDSHIELDS OR COMBINERS
FIGURE 52 TYPES OF DISPLAY TECHNOLOGIES
  8.4.2 DIGITAL MICROMIRROR DEVICE (DMD) TECHNOLOGY
  8.4.3 LIQUID CRYSTAL DISPLAY (LCD) TECHNOLOGY
  8.4.4 LIQUID CRYSTAL ON SILICON TECHNOLOGY
    8.4.4.1 Nematic LCoS displays
    8.4.4.2 Ferroelectric LCoS displays
TABLE 57 HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE, 2019–2022 (USD MILLION)
TABLE 58 HEAD-UP DISPLAY MARKET FOR DISPLAY UNITS, BY TYPE, 2023–2028 (USD MILLION)
8.5 SOFTWARE
  8.5.1 SOFTWARE APPLICATIONS TO BE INCORPORATED IN HEAD-UP DISPLAYS FOR NAVIGATIONAL PURPOSES
TABLE 59 HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE, 2019–2022 (USD MILLION)
TABLE 60 HEAD-UP DISPLAY MARKET FOR SOFTWARE, BY TYPE, 2023–2028 (USD MILLION)
8.6 OTHER COMPONENTS
TABLE 61 HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE, 2019–2022 (USD MILLION)
TABLE 62 HEAD-UP DISPLAY MARKET FOR OTHER COMPONENTS, BY TYPE, 2023–2028 (USD MILLION)

9 HEAD-UP DISPLAY MARKET, BY TECHNOLOGY

9.1 INTRODUCTION
9.2 CRT-BASED HEAD-UP DISPLAYS
  9.2.1 FUNCTIONING OF CRT-BASED HEAD-UP DISPLAYS
  9.2.2 BENEFITS OF USING CATHODE-RAY TUBE-BASED HEAD-UP DISPLAYS IN AUTOMOBILES AND AIRCRAFT
9.3 DIGITAL HEAD-UP DISPLAYS
  9.3.1 FUNCTIONING OF DIGITAL HEAD-UP DISPLAYS
  9.3.2 BENEFITS OF INCORPORATING DIGITAL HEAD-UP DISPLAYS IN AUTOMOBILES AND AIRCRAFT

10 HEAD-UP DISPLAY MARKET, BY REGION

10.1 INTRODUCTION
FIGURE 53 HEAD-UP DISPLAY MARKET, BY REGION
FIGURE 54 NORTH AMERICA TO RECORD HIGHEST CAGR IN HEAD-UP DISPLAY MARKET DURING FORECAST PERIOD
TABLE 63 HEAD-UP DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 64 HEAD-UP DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
10.2 NORTH AMERICA
FIGURE 55 SNAPSHOT: NORTH AMERICAN HEAD-UP DISPLAY MARKET
TABLE 65 NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 66 NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 67 NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 68 NORTH AMERICA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 69 NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 70 NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 71 NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 72 NORTH AMERICA: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2023–2028 (USD MILLION)
  10.2.1 US
    10.2.1.1 Rising demand for advanced features in vehicles to boost market growth in US
TABLE 73 US: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 74 US: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.2.2 CANADA
    10.2.2.1 Increased awareness for passenger and vehicle safety to drive market expansion in Canada
TABLE 75 CANADA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 76 CANADA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.2.3 MEXICO
    10.2.3.1 Dynamic evolution of automotive industry to fuel market growth in Mexico
TABLE 77 MEXICO: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 78 MEXICO: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.2.4 RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN NORTH AMERICA
10.3 EUROPE
FIGURE 56 SNAPSHOT: EUROPEAN HEAD-UP DISPLAY MARKET
TABLE 79 EUROPE: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 80 EUROPE: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 81 EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 82 EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 83 EUROPE: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 84 EUROPE: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 85 EUROPE: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 86 EUROPE: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2023–2028 (USD MILLION)
  10.3.1 GERMANY
    10.3.1.1 Installation of head-up displays in vehicles by automotive manufacturers to drive market growth
TABLE 87 GERMANY: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 88 GERMANY: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.3.2 UK
    10.3.2.1 Increasing luxury car demand to fuel market expansion in UK
TABLE 89 UK: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 90 UK: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.3.3 FRANCE
    10.3.3.1 Production of luxury vehicles in France to lead to market expansion
TABLE 91 FRANCE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 92 FRANCE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.3.4 REST OF EUROPE
TABLE 93 REST OF EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 94 REST OF EUROPE: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.3.5 RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN EUROPE
10.4 ASIA PACIFIC
FIGURE 57 SNAPSHOT: ASIA PACIFIC HEAD-UP DISPLAY MARKET
TABLE 95 ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 96 ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 97 ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 98 ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 99 ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 100 ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AVIATION, BY COUNTRY, 2023–2028 (USD MILLION)
TABLE 101 ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2019–2022 (USD MILLION)
TABLE 102 ASIA PACIFIC: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY COUNTRY, 2023–2028 (USD MILLION)
  10.4.1 CHINA
    10.4.1.1 Market growth to be driven by rising vehicle production in China
TABLE 103 CHINA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 104 CHINA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.4.2 JAPAN
    10.4.2.1 Continuous mass production of automotive components in Japan to drive down the prices of head-up displays
TABLE 105 JAPAN: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 106 JAPAN: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.4.3 SOUTH KOREA
    10.4.3.1 Rising demand for semi-autonomous and autonomous vehicle technologies in South Korea to drive market expansion
TABLE 107 SOUTH KOREA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 108 SOUTH KOREA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.4.4 AUSTRALIA
    10.4.4.1 Rinsing awareness of head-up displays to lead to market growth in Australia
TABLE 109 AUSTRALIA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 110 AUSTRALIA: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.4.5 REST OF ASIA PACIFIC
TABLE 111 REST OF ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 112 REST OF ASIA PACIFIC: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
  10.4.6 RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN ASIA PACIFIC
10.5 REST OF THE WORLD (ROW)
FIGURE 58 REST OF THE WORLD: HEAD-UP DISPLAY MARKET, BY REGION
TABLE 113 ROW: HEAD-UP DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)
TABLE 114 ROW: HEAD-UP DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)
TABLE 115 ROW: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)
TABLE 116 ROW: HEAD-UP DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)
TABLE 117 ROW: HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2019–2022 (USD MILLION)
TABLE 118 ROW: HEAD-UP DISPLAY MARKET FOR AVIATION, BY REGION, 2023–2028 (USD MILLION)
TABLE 119 ROW: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2019–2022 (USD MILLION)
TABLE 120 ROW: HEAD-UP DISPLAY MARKET FOR AUTOMOTIVE, BY REGION, 2023–2028 (USD MILLION)
  10.5.1 MIDDLE EAST & AFRICA
    10.5.1.1 Rising demand for helicopters equipped with head-up displays and growing income levels among populace to drive market expansion in Middle East & Africa
  10.5.2 SOUTH AMERICA
    10.5.2.1 Increasing presence of automotive assembly facilities to fuel market growth in South America
  10.5.3 RECESSION IMPACT ON HEAD-UP DISPLAY MARKET IN ROW

11 COMPETITIVE LANDSCAPE

11.1 OVERVIEW
FIGURE 59 KEY STRATEGIES UNDERTAKEN BY LEADING PLAYERS IN HEAD-UP DISPLAY MARKET FROM 2021 TO 2023
11.2 MARKET SHARE AND RANKING ANALYSIS
TABLE 121 HEAD-UP DISPLAY MARKET: INTENSITY OF COMPETITIVE RIVALRY
FIGURE 60 MARKET SHARE OF TOP FIVE PLAYERS OFFERING HEAD-UP DISPLAYS
11.3 FIVE-YEAR COMPANY REVENUE ANALYSIS
FIGURE 61 FIVE-YEAR REVENUE ANALYSIS OF KEY COMPANIES
11.4 COMPANY EVALUATION MATRIX, 2022
FIGURE 62 HEAD-UP DISPLAY MARKET (GLOBAL): COMPANY EVALUATION MATRIX, 2022
  11.4.1 STARS
  11.4.2 EMERGING LEADERS
  11.4.3 PERVASIVE PLAYERS
  11.4.4 PARTICIPANTS
11.5 COMPETITIVE BENCHMARKING
TABLE 122 COMPANY FOOTPRINT
TABLE 123 APPLICATION FOOTPRINT
TABLE 124 REGIONAL FOOTPRINT
11.6 STARTUP/SME EVALUATION MATRIX, 2022
FIGURE 63 HEAD-UP DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2022
  11.6.1 PROGRESSIVE COMPANIES
  11.6.2 RESPONSIVE COMPANIES
  11.6.3 DYNAMIC COMPANIES
  11.6.4 STARTING BLOCKS
TABLE 125 HEAD-UP DISPLAY MARKET: DETAILED LIST OF KEY STARTUPS/SMES
TABLE 126 HEAD-UP DISPLAY MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES APPLICATION
11.7 COMPETITIVE SCENARIO
TABLE 127 PRODUCT LAUNCHES
  11.7.1 DEALS
TABLE 128 DEALS, 2022–2023

12 COMPANY PROFILES

12.1 INTRODUCTION
12.2 KEY PLAYERS
(Business overview, Products/Solutions/Services offered, Recent developments, Deals, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats)*
  12.2.1 NIPPON SEIKI CO., LTD.
TABLE 129 NIPPON SEIKI CO., LTD.: COMPANY OVERVIEW
FIGURE 64 NIPPON SEIKI CO., LTD.: COMPANY SNAPSHOT
TABLE 130 NIPPON SEIKI CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 131 NIPPON SEIKI CO., LTD.: PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 132 NIPPON SEIKI CO., LTD.: DEALS
TABLE 133 NIPPON SEIKI CO., LTD.: OTHERS
  12.2.2 CONTINENTAL AG
TABLE 134 CONTINENTAL AG: COMPANY OVERVIEW
FIGURE 65 CONTINENTAL AG: COMPANY SNAPSHOT
TABLE 135 CONTINENTAL AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 136 CONTINENTAL AG: PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 137 CONTINENTAL AG: DEALS
  12.2.3 DENSO CORPORATION
TABLE 138 DENSO CORPORATION: COMPANY OVERVIEW
FIGURE 66 DENSO CORPORATION: COMPANY SNAPSHOT
TABLE 139 DENSO CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 140 DENSO CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 141 DENSO CORPORATION: DEALS
  12.2.4 ROBERT BOSCH GMBH
TABLE 142 ROBERT BOSCH GMBH: COMPANY OVERVIEW
FIGURE 67 ROBERT BOSCH GMBH: COMPANY SNAPSHOT
TABLE 143 ROBERT BOSCH GMBH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 144 ROBERT BOSCH GMBH: PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 145 ROBERT BOSCH GMBH: DEALS
  12.2.5 VISTEON CORPORATION
TABLE 146 VISTEON CORPORATION: COMPANY OVERVIEW
FIGURE 68 VISTEON CORPORATION: COMPANY SNAPSHOT
TABLE 147 VISTEON CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 148 VISTEON CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 149 VISTEON CORPORATION: DEALS
  12.2.6 BAE SYSTEMS
TABLE 150 BAE SYSTEMS: COMPANY OVERVIEW
FIGURE 69 BAE SYSTEMS: COMPANY SNAPSHOT
TABLE 151 BAE SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 152 BAE SYSTEMS: PRODUCT LAUNCHES/DEVELOPMENTS
  12.2.7 YAZAKI CORPORATION
TABLE 153 YAZAKI CORPORATION: COMPANY OVERVIEW
FIGURE 70 YAZAKI CORPORATION: COMPANY SNAPSHOT
TABLE 154 YAZAKI CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
  12.2.8 PIONEER CORPORATION
TABLE 155 PIONEER CORPORATION: COMPANY OVERVIEW
TABLE 156 PIONEER CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 157 PIONEER CORPORATION: DEALS
  12.2.9 PANASONIC HOLDINGS CORPORATION
TABLE 158 PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW
FIGURE 71 PANASONIC HOLDINGS CORPORATION: COMPANY SNAPSHOT
TABLE 159 PANASONIC HOLDINGS CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 160 PANASONIC HOLDINGS CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 161 PANASONIC HOLDINGS CORPORATION: DEALS
  12.2.10 GARMIN LTD.
TABLE 162 GARMIN LTD.: COMPANY OVERVIEW
FIGURE 72 GARMIN LTD.: COMPANY SNAPSHOT
TABLE 163 GARMIN LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
12.3 OTHER KEY PLAYERS
  12.3.1 THALES
  12.3.2 E-LEAD ELECTRONIC CO. LTD
  12.3.3 HONEYWELL INTERNATIONAL INC.
  12.3.4 MICROVISION
  12.3.5 COLLINS AEROSPACE
  12.3.6 RENESAS ELECTRONICS CORPORATION
  12.3.7 STMICROELECTRONICS
  12.3.8 ALPS ALPINE CO., LTD.
  12.3.9 ELBIT SYSTEMS LTD.
  12.3.10 SAAB AB
  12.3.11 VUZIX
  12.3.12 FORYOU CORPORATION
  12.3.13 HARMAN INTERNATIONAL.
  12.3.14 HUDWAY, LLC
  12.3.15 WAYRAY AG
  12.3.16 ENVISICS
  12.3.17 TEXAS INSTRUMENTS INCORPORATED
*Details on Business overview, Products/Solutions/Services offered, Recent developments, Deals, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.

13 APPENDIX

13.1 INSIGHTS FROM INDUSTRY EXPERTS
13.2 DISCUSSION GUIDE
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
13.4 CUSTOMIZATION OPTIONS
13.5 RELATED REPORTS
13.6 AUTHOR DETAILS

According to the new market research report "Head-Up Display Market by Component (Video Generator, Projector/Projection Unit, Display Unit, Software), Type (Conventional HUD, AR-Based HUD), Application (Aviation, Automotive), and Geography - Global Forecast to 2023", The head-up display market is expected to reach USD 4.71 Billion by 2023 from USD 1.27 Billion in 2018, at a CAGR of 29.91% between 2018 and 2023. The factors such as increase in awareness about passenger and vehicle safety, convenience offered by the combination of satellite navigation technology and HUD system, increase in demand for connected vehicles and for technologically advanced HUDs drive the demand for head-up displays.

Some of the major players operating in the head-up display market are

 

  • Nippon Seiki (Japan),
  • Continental (Germany),
  • DENSO (Japan),
  • BAE Systems (UK),
  • Visteon (US),
  • Pioneer Corporation (Japan),
  • MicroVision (US),
  • Thales (France),
  • Garmin (Switzerland), and
  • Panasonic (Japan).

 

Head-up display market for AR-based HUDs expected to grow at highest CAGR during forecast period

AR-based HUDs are expected to be launched in luxury and premium range of vehicles once they become commercially available in 2018. Technological advancements, as well as increasing consumer demand for advanced safety functions, are expected to drive the AR-based HUD market.

Head-up display market for automotive application expected to grow at highest CAGR during forecast period

Head-up display systems are used for automotive applications as a secondary display unit to provide information on navigation routes, vehicle speed, fuel indication, lane-departure warning, and traffic information to the driver. The increase in adoption of advanced driving assistance systems by OEMs across various vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors are the factors responsible for the growth of this market.

Head-up display market in APAC expected to grow at highest CAGR during forecast period

The head-up display market is rapidly expanding in APAC. The growth of the market in APAC can also be attributed to the rapidly growing demand for the mid-segment cars equipped with head-up display systems and increasing per capita income of China, Australia, South Korea, and Japan is expected to drive the head- up display market in this region.



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