Supplier Actions to Maintain and Win Buyer Business in the IT Industry - 2011-2012: Survey Snapshot

Synopsis

• Analysis of opinions drawn from leading IT industry executives
• Analysis on the challenges faced by suppliers in the it industry
• Analysis on how suppliers in the IT industry can secure business from buyers

Summary

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading IT industry executives. It analyzes business challenges in the IT industry for 2011–12. This report provides insight into the category-level business challenges of leading purchase decision makers. The report also identifies future growth of buyers and suppliers. The report also provides access to information categorized by region, company type and size.

Scope

• The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
• The report provides qualitative analysis of the key industry threats and opportunities.

Reasons To Buy

• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers and buyers.

Contents

1 INTRODUCTION

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 KEY SUPPLIER ACTIONS TO MAINTAIN AND WIN BUYER BUSINESS

  2.1.1 Actions to maintain and secure buyer business by buyers
  2.1.2 Actions to maintain and secure buyer business by turnover
  2.1.3 Actions to maintain and secure buyer business by procurement budget
  2.1.4 Actions to maintain and secure buyer business by purchasing decision authority

3 APPENDIX

3.1 Methodology
3.2 Contact us
3.3 About ICD Research
3.4 Disclaimer

LIST OF TABLES

Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 8: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Table 9: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Table 10: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Table 11: Actions to Maintain and Secure Buyer Business by Procurement Budget (%), 2011

LIST OF FIGURES

Figure 1: Actions to Maintain and Secure Buyer Business - Buyer Responses (%), 2011
Figure 2: Actions to Maintain and Secure Buyer Business - Buyer vs. Supplier Responses (%), 2011
Figure 3: Actions to Maintain and Secure Buyer Business by Company Turnover (%), 2011
Figure 4: Actions to Maintain and Secure Buyer Business, Purchasing Decision Authority (%), 2011 Skip to top