Synopsis
The report provides top-level market analysis, information and insights, including:
Summary
Brazil has a mobile penetration rate of XX%, with more than XXX million mobile phone subscribers as of June 2011, according to Brazilian Telecommunications regulatory body, Anatel. The country is cited as a profitable destination by telecoms operators, handset manufacturers and mobile content providers. The market recorded a growth in its subscriber base of XX% during 2010–2011.
Similar to other emerging markets, Brazil’s mobile market is purely dominated by prepaid mobile connections, contributing to more than XX% of the total subscriber base. The mobile telephony market is dominated by four leading players: Vivo, TIM Brasil (TIM), Claro and Oi. Vivo leads the mobile telephony segment with a market share of 29.5%, followed by Claro and TIM with market shares of XX% each, and Oi with XX%.
Scope
This report provides an extensive analysis of the mobile content services market of Brazil
Reasons To Buy
The report provides top-level market analysis, information and insights, including:
- In-depth analysis of the mobile value-added services (MVAS) market in Brazil
- A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
- Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service
Summary
Brazil has a mobile penetration rate of XX%, with more than XXX million mobile phone subscribers as of June 2011, according to Brazilian Telecommunications regulatory body, Anatel. The country is cited as a profitable destination by telecoms operators, handset manufacturers and mobile content providers. The market recorded a growth in its subscriber base of XX% during 2010–2011.
Similar to other emerging markets, Brazil’s mobile market is purely dominated by prepaid mobile connections, contributing to more than XX% of the total subscriber base. The mobile telephony market is dominated by four leading players: Vivo, TIM Brasil (TIM), Claro and Oi. Vivo leads the mobile telephony segment with a market share of 29.5%, followed by Claro and TIM with market shares of XX% each, and Oi with XX%.
Scope
This report provides an extensive analysis of the mobile content services market of Brazil
- It provides historical and forecast market sizes for the mobile communication, entertainment, information, and e-commerce services in Brazil
- It offers detailed analysis of the factors driving the growth of mobile content services, and the key emerging trends in each of Brazil
- The report details the key challenges, both technical and market-related, faced by mobile operators providing mobile data services
- It provides case examples of key telecommunications operators offering mobile content services
Reasons To Buy
- Gain in-depth insight into the individual mobile content services markets in Brazil
- Understand the various market dynamics within the Brazilian mobile and telecommunications industries, and use the knowledge to capitalize on the potential of these high-growth markets
- Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile content services market
- Identify the key specific growth segments within the mobile content services market in Brazil
- Understand the growth strategies adopted by key mobile content service providers
1 EXECUTIVE SUMMARY
2 BRIC REGION MOBILE CONTENT SERVICES MARKET BENCHMARKING
2.1 BRIC Mobile Content Services Market Attractiveness
2.1.1 Key MVAS market indicators in BRIC
2.1.2 Stage of development
2.2 Inter-Country Comparison of Mobile Content Services Market Size
2.2.1 Snapshot of mobile content services market size
2.2.2 Benchmarking of mobile communication services market size
2.2.3 Benchmarking of mobile entertainment services market size
2.2.4 Benchmarking of mobile information services market size
2.2.5 Benchmarking of mobile commerce services market size
3 MOBILE CONTENT SERVICES MARKET IN BRAZIL
3.1 Telecommunications Market in Brazil
3.2 Overview of Mobile Content Services in Brazil
3.2.1 Entertainment services
3.2.2 Mobile TV and video
3.2.3 Mobile music
3.2.4 Mobile gaming
3.2.5 Other entertainment services
3.2.6 Informative services
3.2.7 Location-based services
3.2.8 Mobile learning
3.2.9 Other informative services
3.2.10 Mobile messaging
3.2.11 Mobile payments
3.2.12 Mobile healthcare
3.3 Future Potential of Mobile Content Services in Brazil
3.4 Market Size and Forecast of Mobile Content Services 2007–2016
3.4.1 Brazilian MVAS total market size
3.4.2 Brazilian MVAS market size: communication services
3.4.3 Brazilian MVAS market size: entertainment services
3.4.4 Brazilian MVAS market size: information services
3.4.5 Brazilian MVAS market size: mobile commerce
3.5 Drivers
3.6 Trends
3.7 Challenges
3.8 Case Examples of Key Telecom Competitors Offering Mobile Content Services
3.8.1 Claro focusing on expanding its 3G network and launching innovative apps
3.8.2 Rising mobile penetration makes mobile TV a lucrative service in Brazil
3.9 Data Services Launched in Brazil (2010–2011)
4 APPENDIX
4.1 About BRIC Data
4.2 Methodology
4.3 Definitions
4.4 Disclaimer
LIST OF TABLES
Table 1: Past, Present and Future of MVAS Services in Brazil
Table 2: Growth of 3G subscribers in Brazil, 2009–2011
Table 3: Past, Present and Future of MVAS Services in Brazil
Table 4: MVAS Industry Definitions
LIST OF FIGURES
Figure 1: Key MVAS Market Indicators in BRIC
Figure 2: Position of BRIC Countries in MVAS Evolution
Figure 3: MVAS Revenues in BRIC, 2007–2016
Figure 4: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2011
Figure 5: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2016
Figure 6: BRIC MVAS – Communication Segment Attractiveness
Figure 7: BRIC MVAS – Entertainment Segment Attractiveness
Figure 8: BRIC MVAS – Information Services Segment Attractiveness
Figure 9: BRIC MVAS – m-Commerce Segment Attractiveness
Figure 10: Annual Growth in Mobile Subscriber Base, June 2011
Figure 11: Brazil Total MVAS Market Size, 2007–2016
Figure 12: Brazil MVAS Market Attractiveness by Service Segment, 2007–2016
Figure 13: Brazil Mobile Communication Services Market Size, 2007–2016
Figure 14: Brazil Mobile Entertainment Services Market Size, 2007–2016
Figure 15: Brazil Mobile Information Services Market Size, 2007–2016
Figure 16: Brazil Mobile Commerce Services Market Size, 2007–2016
2 BRIC REGION MOBILE CONTENT SERVICES MARKET BENCHMARKING
2.1 BRIC Mobile Content Services Market Attractiveness
2.1.1 Key MVAS market indicators in BRIC
2.1.2 Stage of development
2.2 Inter-Country Comparison of Mobile Content Services Market Size
2.2.1 Snapshot of mobile content services market size
2.2.2 Benchmarking of mobile communication services market size
2.2.3 Benchmarking of mobile entertainment services market size
2.2.4 Benchmarking of mobile information services market size
2.2.5 Benchmarking of mobile commerce services market size
3 MOBILE CONTENT SERVICES MARKET IN BRAZIL
3.1 Telecommunications Market in Brazil
3.2 Overview of Mobile Content Services in Brazil
3.2.1 Entertainment services
3.2.2 Mobile TV and video
3.2.3 Mobile music
3.2.4 Mobile gaming
3.2.5 Other entertainment services
3.2.6 Informative services
3.2.7 Location-based services
3.2.8 Mobile learning
3.2.9 Other informative services
3.2.10 Mobile messaging
3.2.11 Mobile payments
3.2.12 Mobile healthcare
3.3 Future Potential of Mobile Content Services in Brazil
3.4 Market Size and Forecast of Mobile Content Services 2007–2016
3.4.1 Brazilian MVAS total market size
3.4.2 Brazilian MVAS market size: communication services
3.4.3 Brazilian MVAS market size: entertainment services
3.4.4 Brazilian MVAS market size: information services
3.4.5 Brazilian MVAS market size: mobile commerce
3.5 Drivers
3.6 Trends
3.7 Challenges
3.8 Case Examples of Key Telecom Competitors Offering Mobile Content Services
3.8.1 Claro focusing on expanding its 3G network and launching innovative apps
3.8.2 Rising mobile penetration makes mobile TV a lucrative service in Brazil
3.9 Data Services Launched in Brazil (2010–2011)
4 APPENDIX
4.1 About BRIC Data
4.2 Methodology
4.3 Definitions
4.4 Disclaimer
LIST OF TABLES
Table 1: Past, Present and Future of MVAS Services in Brazil
Table 2: Growth of 3G subscribers in Brazil, 2009–2011
Table 3: Past, Present and Future of MVAS Services in Brazil
Table 4: MVAS Industry Definitions
LIST OF FIGURES
Figure 1: Key MVAS Market Indicators in BRIC
Figure 2: Position of BRIC Countries in MVAS Evolution
Figure 3: MVAS Revenues in BRIC, 2007–2016
Figure 4: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2011
Figure 5: MVAS Revenues by Segment – BRIC Inter-Country Comparison, 2016
Figure 6: BRIC MVAS – Communication Segment Attractiveness
Figure 7: BRIC MVAS – Entertainment Segment Attractiveness
Figure 8: BRIC MVAS – Information Services Segment Attractiveness
Figure 9: BRIC MVAS – m-Commerce Segment Attractiveness
Figure 10: Annual Growth in Mobile Subscriber Base, June 2011
Figure 11: Brazil Total MVAS Market Size, 2007–2016
Figure 12: Brazil MVAS Market Attractiveness by Service Segment, 2007–2016
Figure 13: Brazil Mobile Communication Services Market Size, 2007–2016
Figure 14: Brazil Mobile Entertainment Services Market Size, 2007–2016
Figure 15: Brazil Mobile Information Services Market Size, 2007–2016
Figure 16: Brazil Mobile Commerce Services Market Size, 2007–2016