CHILDWISE Monitor Report 2011-12 - Media Through the Day
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on media used by children throughout the day
This report focuses on media used by children throughout the day
Contents
OVERVIEW AND SUMMARYINTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
CHILDREN AND THEIR MEDIA
MEDIA THROUGH THE DAY – SUMMARY
9.1 Media throughout the day
9.2 Cross media activity
APPENDIX
About CHILDWISE
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