CHILDWISE Monitor Report 2011-12 - Advertising
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year. This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's perception of advertising.
This report focuses on children's perception of advertising.
Contents
OVERVIEW AND SUMMARYINTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
CHILDREN AND THE OUTSIDE WORLD
ADVERTISING – SUMMARY
12.1 TV advertising - adverts they like
12.2 TV advertising - adverts they don't like
12.3 Online advertising
APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions Skip to top