Annual Marketing Budgets for Suppliers in the IT Industry - 2011-2012: Survey Snapshot

Synopsis

• Analysis of opinions drawn from leading IT industry executives
• Analysis on how business strategies and practices are set to change in the IT industry in 2011–2012
• Analysis on spending plans, challenges and investment opportunities for supply decision makers

Summary

This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading IT industry executives. It analyzes how marketing expenditure and practices in the IT industry are set to change in 2011–12. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope

• The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include marketing budgets by company type, region and company turnover.

Reasons To Buy

• This report provides information on historical marketing expenditure by supplier type and region.
• This report provides information on the changing spending behaviors by product and category.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.

Contents

1 INTRODUCTION

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 ANNUAL MARKETING BUDGETS: IT INDUSTRY SUPPLIERS

  2.1.1 Annual marketing budgets by company turnover

3 APPENDIX

3.1 Methodology
3.2 Contact us
3.3 About ICD Research
3.4 Disclaimer

LIST OF TABLES

Table 1: Total European Technology Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Supplier Respondents by Job Role (%), 2011
Table 6: Supplier Respondents by Global Company Turnover (%), 2011
Table 7: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 8: Annual Marketing Budgets: IT Industry Suppliers (%), 2010-2011
Table 9: Annual Marketing Budgets by Company Turnover (%), 2011

LIST OF FIGURES

Figure 1: Annual Marketing Budgets: IT Industry Suppliers (%), 2010-2011
Figure 2: Annual Marketing Budgets by Company Turnover (%), 2011 Skip to top