Advertising in Belgium

Date: March 31, 2014
Pages: 34
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: A24370C7506EN
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Advertising in Belgium
Introduction

Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The Belgian advertising industry generated total revenues of $763.6m in 2013, representing a compound annual growth rate (CAGR) of 3.0% between 2009 and 2013.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $161.6m, equivalent to 21.2% of the industry's overall value.
  • The performance of the industry is forecast to decelerate, with an anticipated CAGR of 2.1% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $847.1m by the end of 2018.
Features
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Belgium
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Belgium
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Belgium advertising market with five year forecasts
  • Macroeconomic indicators provide insight into general trends within the Belgium economy
Key Questions Answered
  • What was the size of the Belgium advertising market by value in 2013?
  • What will be the size of the Belgium advertising market in 2018?
  • What factors are affecting the strength of competition in the Belgium advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Belgium's advertising market?
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Havas Worldwide, Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP Group plc
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research

LIST OF TABLES

Table 1: Belgium advertising industry value: $ billion, 2009–13
Table 2: Belgium advertising industry category segmentation: $ billion, 2013
Table 3: Belgium advertising industry geography segmentation: $ billion, 2013
Table 4: Belgium advertising industry value forecast: $ billion, 2013–18
Table 5: Havas Worldwide, Inc. : key facts
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: key financials ($)
Table 8: The Interpublic Group of Companies, Inc.: key financial ratios
Table 9: Publicis Groupe SA: key facts
Table 10: Publicis Groupe SA: key financials ($)
Table 11: Publicis Groupe SA: key financials (€)
Table 12: Publicis Groupe SA: key financial ratios
Table 13: WPP Group plc: key facts
Table 14: WPP Group plc: key financials ($)
Table 15: WPP Group plc: key financials (£)
Table 16: WPP Group plc: key financial ratios
Table 17: Belgium size of population (million), 2009–13
Table 18: Belgium gdp (constant 2000 prices, $ billion), 2009–13
Table 19: Belgium gdp (current prices, $ billion), 2009–13
Table 20: Belgium inflation, 2009–13
Table 21: Belgium consumer price index (absolute), 2009–13
Table 22: Belgium exchange rate, 2009–13

LIST OF FIGURES

Figure 1: Belgium advertising industry value: $ billion, 2009–13
Figure 2: Belgium advertising industry category segmentation: % share, by value, 2013
Figure 3: Belgium advertising industry geography segmentation: % share, by value, 2013
Figure 4: Belgium advertising industry value forecast: $ billion, 2013–18
Figure 5: Forces driving competition in the advertising industry in Belgium, 2013
Figure 6: Drivers of buyer power in the advertising industry in Belgium, 2013
Figure 7: Drivers of supplier power in the advertising industry in Belgium, 2013
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2013
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2013
Figure 10: Drivers of degree of rivalry in the advertising industry in Belgium, 2013
Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 13: Publicis Groupe SA: revenues & profitability
Figure 14: Publicis Groupe SA: assets & liabilities
Figure 15: WPP Group plc: revenues & profitability
Figure 16: WPP Group plc: assets & liabilities
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