Advertising in Belgium

Date: October 31, 2012
Pages: 29
Price:
US$ 350.00
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Publisher: MarketLine
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A24370C7506EN
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Advertising in Belgium
INTRODUCTION

Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Belgium advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

HIGHLIGHTS
  • The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.
  • The Belgian advertising industry had total revenues of $795.5 million in 2011, representing a compound annual growth rate (CAGR) of 2.8% between 2007 and 2011.
  • The food, beverage & personal/healthcare segment accounted for the largest proportion of sales in the Belgian advertising industry in 2011, sales through this channel generated $168.4 million, equivalent to 21.2% of the industry's overall value.
  • The performance of the industry is forecast to accelerate, with an anticipated CAGR of 3.7% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $952 million by the end of 2016.
FEATURES
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Belgium
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Belgium
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Belgium advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Belgium economy

KEY QUESTIONS ANSWERED
  • What was the size of the Belgium advertising market by value in 2011?
  • What factors are of the Belgium advertising market in 2016?
  • What factors are affecting the strength of competition in the Belgium advertising market?
  • How has the market performed over the last five years?
EXECUTIVE SUMMARY

Market value
Market value forecast
Category segmentation
Geography segmentation

MARKET RIVALRY

Market Overview
Market definition
Market analysis

MARKET DATA

Market value
Market Segmentation
Category segmentation
Geography segmentation

MARKET OUTLOOK

Market value forecast
Five Forces Analysis

SUMMARY

Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
WPP Group plc
The Interpublic Group of Companies Inc.
Euro RSCG Worldwide
Macroeconomic Indicators
Country Data

APPENDIX

Methodology
Industry associations
Related MarketLine research

LIST OF TABLES

Table 1: Belgium advertising industry value: $ million, 2007–11
Table 2: Belgium advertising industry category segmentation: $ million, 2011
Table 3: Belgium advertising industry geography segmentation: $ million, 2011
Table 4: Belgium advertising industry value forecast: $ million, 2011–16
Table 5: WPP Group plc: key facts
Table 6: WPP Group plc: key financials ($)
Table 7: WPP Group plc: key financials (£)
Table 8: WPP Group plc: key financial ratios
Table 9: The Interpublic Group of Companies Inc.: key facts
Table 10: The Interpublic Group of Companies Inc.: key financials ($)
Table 11: The Interpublic Group of Companies Inc.: key financial ratios
Table 12: Euro RSCG Worldwide: key facts
Table 13: Belgium size of population (million), 2007–11
Table 14: Belgium gdp (constant 2000 prices, $ billion), 2007–11
Table 15: Belgium gdp (current prices, $ billion), 2007–11
Table 16: Belgium inflation, 2007–11
Table 17: Belgium consumer price index (absolute), 2007–11
Table 18: Belgium exchange rate, 2007–11

LIST OF FIGURES

Figure 1: Belgium advertising industry value: $ million, 2007–11
Figure 2: Belgium advertising industry category segmentation: % share, by value, 2011
Figure 3: Belgium advertising industry geography segmentation: % share, by value, 2011
Figure 4: Belgium advertising industry value forecast: $ million, 2011–16
Figure 5: Forces driving competition in the advertising industry in Belgium, 2011
Figure 6: Drivers of buyer power in the advertising industry in Belgium, 2011
Figure 7: Drivers of supplier power in the advertising industry in Belgium, 2011
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2011
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2011
Figure 10: Drivers of degree of rivalry in the advertising industry in Belgium, 2011
Figure 11: WPP Group plc: revenues & profitability
Figure 12: WPP Group plc: assets & liabilities
Figure 13: The Interpublic Group of Companies Inc.: revenues & profitability
Figure 14: The Interpublic Group of Companies Inc.: assets & liabilities
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