The Top 10 Mobile Handset Manufacturers
Introduction
This report provides decision-making support by giving an in-depth analysis of market dynamics, drivers and resistors, and trends in the global mobile handset manufacturing industry between 2009-14. It ranks the leading global handset manufacturers by segmental revenues, and examines their recent financial performance, growth strategies and strengths, weaknesses, opportunities and threats.
Features and benefits
The global mobile handset industry was valued at approximately $133bn in 2009. Revenues witnessed a decline of 6.7% over 2008, largely owing to the weakness in the global economy. However, as the global economy recovers, Business Insights forecasts that the industry will grow at a CAGR of 17.1% during the period 2009–14 to reach $293bn by 2014.
The industry’s growth will be largely driven by smartphones. Reflecting strong pent-up demand, smartphone devices will post shipment growth rates of 27.4% to reach 712m in 2014 from 112m in 2009. The segment contributed to an overwhelming 78.7% of the industry’s profits, yet accounted for a mere 17.2% share of shipments in 2009.
Asia-Pacific is the growth engine for the industry, contributing to nearly 46.8% of total shipments in 2009. The Asia-Pacific market is forecasted to grow at a CAGR of 10.4% during 2009–14, to finally contribute to more than half of the industry’s revenues by 2014. The growth will be largely driven by India and China.
Your key questions answered
This report provides decision-making support by giving an in-depth analysis of market dynamics, drivers and resistors, and trends in the global mobile handset manufacturing industry between 2009-14. It ranks the leading global handset manufacturers by segmental revenues, and examines their recent financial performance, growth strategies and strengths, weaknesses, opportunities and threats.
Features and benefits
- Access in-depth analysis of the global mobile handset industry outlook, including market dynamics and forecasts for the period 2009–14.
- Develop an understanding of key issues, trends and opportunities in the mobile handset industry.
- Rank the top 10 leading players in the global handset manufacturing industry, based on segmental revenues.
- Learn from the strategies of leading manufacturers to target future growth markets effectively, avoid their mistakes and replicate their successes.
- Benchmark your performance against the major mobile handset manufacturers.
The global mobile handset industry was valued at approximately $133bn in 2009. Revenues witnessed a decline of 6.7% over 2008, largely owing to the weakness in the global economy. However, as the global economy recovers, Business Insights forecasts that the industry will grow at a CAGR of 17.1% during the period 2009–14 to reach $293bn by 2014.
The industry’s growth will be largely driven by smartphones. Reflecting strong pent-up demand, smartphone devices will post shipment growth rates of 27.4% to reach 712m in 2014 from 112m in 2009. The segment contributed to an overwhelming 78.7% of the industry’s profits, yet accounted for a mere 17.2% share of shipments in 2009.
Asia-Pacific is the growth engine for the industry, contributing to nearly 46.8% of total shipments in 2009. The Asia-Pacific market is forecasted to grow at a CAGR of 10.4% during 2009–14, to finally contribute to more than half of the industry’s revenues by 2014. The growth will be largely driven by India and China.
Your key questions answered
- What was and will be the size of mobile handset market during 2009–14? Which factors are driving and inhibiting market growth?
- What are the major emerging trends in the mobile handset industry? Which regions are showing the greatest growth potential?
- Who are the leading players in the mobile handset manufacturing industry? How are they performing financially?
- What strengths, weaknesses, opportunities and threats do the leading players in the handset manufacturing industry face?
- What is the focus of leading mobile handset manufacturers and what strategies are they deploying to gain a competitive advantage?
Contents
EXECUTIVE SUMMARYThe global handset industry outlook
Nokia
Samsung
LG
Apple
RIM
Sony Ericsson
Motorola
Sharp
HTC
ZTE
Other major players
[Missing title]
Disclaimer
INTRODUCTION
What is this report about?
Who is this report for?
Methodology
THE GLOBAL HANDSET INDUSTRY OUTLOOK
Summary
Market dynamics
Global handset industry by shipments
Product segmentation
Geographic segmentation
Smartphone shipments by region
Feature phone shipments by region
Competitive positioning of key players
The top 10 vendors by segmental revenues
The top 10 handset vendors
Drivers of the handset industry
Growing smartphone demand fuels growth
Increasing mobile broadband subscriptions boosting the industry
Market inhibitors
Component shortages and tablet cannibalization hampering industry growth
Fierce competition results in declining average selling prices (ASP’s) and profits
Trends in the handset industry
Emerging markets are the growth engines of the industry
The rise of low-cost manufacturers is changing the industry’s dynamics
Device convergence facilitated by emerging technologies
Companies reduce outsourcing operations to cut costs
NOKIA
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Launching affordably priced models to sustain market leadership
Strengthening core handset business through acquisitions and alliances
Focus on high end devices to offset competition
Streamlining costs to increase operational efficiency
Nokia SWOT analysis
SAMSUNG
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Launching apps store and OS platform to counter weakness in content
Pursuing joint promotions with US carriers to sustain market leadership
Outsourcing production to emerging markets for cost-reduction
Samsung SWOT analysis
LG
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Revamping mobile handset business to offset declining market share and profits
Co-partnering with US carriers to strengthen market presence
Outsourcing production to circumvent subsidies
Focusing on emerging technologies to drive growth
Emerging markets offer considerable business opportunity
LG SWOT analysis
APPLE
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Targeting the enterprise segment to drive iPhone growth
Strengthening home country’s distribution network
Expanding into mobile advertising through M&A
Enhancing the mobile apps ecosystem to enhance user experience
Apple SWOT analysis
RIM
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Converting emerging markets’ threat into opportunity
Expanding production facilities in key Latin American markets for cost-reduction
RIM SWOT analysis
SONY ERICSSON
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Turn-around strategy reduces costs and increases profits
Focusing on the US and China to offset declining market share
Sony Ericsson SWOT analysis
MOTOROLA
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Focusing on priority markets to offset declining market share
Motorola SWOT analysis
SHARP
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Overseas markets drive handset growth
Sharp SWOT analysis
HTC
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Bolstering retail distribution network to widen market reach
Emerging markets offer substantial growth opportunities
HTC SWOT analysis
ZTE
Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Revamping brand image to drive smartphone growth
Focusing on advanced economies to drive overseas sales
ZTE SWOT analysis
OTHER MAJOR PLAYERS
Summary
Panasonic
Huawei
Kyocera
HP Palm
TCL
G’Five
QXM
Glossary/Abbreviations Skip to top