Includes 3 FREE quarterly updates
BMI View: We project that South Korean consumer electronics spending will grow by about 4.7% in US dollar terms from US$13.3bn in 2012 to US$14.0bn in 2013, with a moderation in consumer demand expected. In the future, the maturity of many market segments means that growth will be driven to a large extent by product innovation, such as new models of smartphones, touch-screen handsets, as well as emerging technologies such as OLED and Ultra-HD TV sets. The roll-out of digital TV broadcasting ahead of analogue switch-off in 2013 will help support sales of premium TV sets. Smartphones, tablets and internet-enabled TV sets were among the main growth areas in 2012, with Smart TV set technology a fierce competitive battleground for vendors ahead of a possible product launch by Apple. However, the market remains challenging for many vendors due to the dominance of domestic giants like Samsung and LG.
Headline Expenditure Projections
BMI View: We project that South Korean consumer electronics spending will grow by about 4.7% in US dollar terms from US$13.3bn in 2012 to US$14.0bn in 2013, with a moderation in consumer demand expected. In the future, the maturity of many market segments means that growth will be driven to a large extent by product innovation, such as new models of smartphones, touch-screen handsets, as well as emerging technologies such as OLED and Ultra-HD TV sets. The roll-out of digital TV broadcasting ahead of analogue switch-off in 2013 will help support sales of premium TV sets. Smartphones, tablets and internet-enabled TV sets were among the main growth areas in 2012, with Smart TV set technology a fierce competitive battleground for vendors ahead of a possible product launch by Apple. However, the market remains challenging for many vendors due to the dominance of domestic giants like Samsung and LG.
Headline Expenditure Projections
- Computer Hardware Sales: US$4.5bn in 2012 to US$4.7bn in 2013, +4.0% in US dollar terms. Growth areas will include demand for mobile form factors such as tablets, as well as Microsoft's Windows 8 operating system.
- AV Sales: US$2.6bn in 2012 to US$2.7bn in 2013, +2.6% in US dollar terms. TV set product innovation expected to be the most dynamic development.
- Handset Sales: US$6.62bn in 2012 to US$6.6bn in 2013, +5.7% in US dollar terms. Smartphones will account for more than 90% of handset sales, far higher than the global average.
BMI Industry View
SWOT
SWOT
Political
Economic
Business Environment
Industry Forecast
Table: Consumer Electronics Overview, 2010-2017
Macroeconomic Forecasts
Economic Analysis
Expenditure Breakdown
Private Consumption
Public Consumption
Gross Fixed Capital Formation
Net Exports
Table: South Korea - Economic Activity
Industry Risk Reward Ratings
Risk/Reward Ratings
Table: Asia Pacific Consumer Electronics Risk/Reward Ratings
Market Overview
Consumer Electronics Market
Computers
Table: Computers - Demand, 2009-2017
AV
Table: AV - Demand, 2010-2017
Mobile Handsets
Table: Mobile Handsets - Demand, 2019-2017
Consumer Electronics Industry
Industry Trends And Developments
Competitive Landscape
Company Profile
Samsung Electronics
Demographic Forecast
Demographic Outlook
Table: South Korea's Population By Age Group, 1990-2020 ('000)
Table: South Korea's Population By Age Group, 1990-2020 (% of total)
Table: South Korea's Key Population Ratios, 1990-2020
Table: South Korea's Rural And Urban Population, 1990-2020
Methodology
Methodology
Electronics Industry
Sources
SWOT
SWOT
Political
Economic
Business Environment
Industry Forecast
Table: Consumer Electronics Overview, 2010-2017
Macroeconomic Forecasts
Economic Analysis
Expenditure Breakdown
Private Consumption
Public Consumption
Gross Fixed Capital Formation
Net Exports
Table: South Korea - Economic Activity
Industry Risk Reward Ratings
Risk/Reward Ratings
Table: Asia Pacific Consumer Electronics Risk/Reward Ratings
Market Overview
Consumer Electronics Market
Computers
Table: Computers - Demand, 2009-2017
AV
Table: AV - Demand, 2010-2017
Mobile Handsets
Table: Mobile Handsets - Demand, 2019-2017
Consumer Electronics Industry
Industry Trends And Developments
Competitive Landscape
Company Profile
Samsung Electronics
Demographic Forecast
Demographic Outlook
Table: South Korea's Population By Age Group, 1990-2020 ('000)
Table: South Korea's Population By Age Group, 1990-2020 (% of total)
Table: South Korea's Key Population Ratios, 1990-2020
Table: South Korea's Rural And Urban Population, 1990-2020
Methodology
Methodology
Electronics Industry
Sources
