Total volume and current value sales growth rates for personal care appliances in 2011 were up on 2010. This was primarily due to the increase in consumer confidence that accompanied economic recovery in Turkey. Given their non-essential status, spending on personal care appliances tends to fall sharply during times of recession, and vice versa. Nonetheless, due to increasing maturity and the lingering effects of the downturn, growth in total volume sales in 2011 was slightly slower than the...
Euromonitor International's Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Body Shavers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Personal Care Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Body Shavers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Care Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
PERSONAL CARE APPLIANCES IN TURKEY
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2006-2011
Table 2 Sales of Personal Care Appliances by Category: Value 2006-2011
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2006-2011
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2006-2011
Table 5 Sales of Body Shavers by Format: % Breakdown 2006-2011
Table 6 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 7 Sales of Hair Care Appliances by Format: % Breakdown 2006-2011
Table 8 Company Shares of Personal Care Appliances 2007-2011
Table 9 Brand Shares of Personal Care Appliances 2008-2011
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2011-2016
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2011-2016
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2011-2016
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators 2009-2011
Company Background
Production
Summary 3 Arçelik AS: Production Statistics 2011
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2011
Executive Summary
Strong Economic Performance Continues To Bolster Market Development
Trend Towards Energy Efficiency Appliances Gains Momentum in 2011
Arçelik Maintains Its Strong Market Lead Despite Growing Competition
Specialist Chains and Online Retailers Make Gains in Appliances Distribution
Housing Boom Will Remain A Key Driver of Demand Over 2011-2016
Key Trends and Developments
Post-recession Consumer Optimism Underpins Strong Market Performance
Housing Boom Fuels Demand for Built-in Major Appliances
Turkish Consumers Urged To Choose Energy Efficient Appliances
Gourmet Food Trend Bolsters Demand in Several Appliances Categories
Changing Distribution Trends Intensify Competition in Consumer Appliances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 17 Sales of Consumer Appliances by Category: Value 2006-2011
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 24 Sales of Small Appliances by Category: Volume 2006-2011
Table 25 Sales of Small Appliances by Category: Value 2006-2011
Table 26 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 27 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 28 Company Shares of Major Appliances 2007-2011
Table 29 Brand Shares of Major Appliances 2008-2011
Table 30 Company Shares of Small Appliances 2007-2011
Table 31 Brand Shares of Small Appliances 2008-2011
Table 32 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 33 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 41 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Personal Care Appliances by Category: Volume 2006-2011
Table 2 Sales of Personal Care Appliances by Category: Value 2006-2011
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2006-2011
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2006-2011
Table 5 Sales of Body Shavers by Format: % Breakdown 2006-2011
Table 6 Sales of Body Shavers by Power Source: % Breakdown 2009-2011
Table 7 Sales of Hair Care Appliances by Format: % Breakdown 2006-2011
Table 8 Company Shares of Personal Care Appliances 2007-2011
Table 9 Brand Shares of Personal Care Appliances 2008-2011
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2011-2016
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2011-2016
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2011-2016
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators 2009-2011
Company Background
Production
Summary 3 Arçelik AS: Production Statistics 2011
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2011
Executive Summary
Strong Economic Performance Continues To Bolster Market Development
Trend Towards Energy Efficiency Appliances Gains Momentum in 2011
Arçelik Maintains Its Strong Market Lead Despite Growing Competition
Specialist Chains and Online Retailers Make Gains in Appliances Distribution
Housing Boom Will Remain A Key Driver of Demand Over 2011-2016
Key Trends and Developments
Post-recession Consumer Optimism Underpins Strong Market Performance
Housing Boom Fuels Demand for Built-in Major Appliances
Turkish Consumers Urged To Choose Energy Efficient Appliances
Gourmet Food Trend Bolsters Demand in Several Appliances Categories
Changing Distribution Trends Intensify Competition in Consumer Appliances
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 17 Sales of Consumer Appliances by Category: Value 2006-2011
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 24 Sales of Small Appliances by Category: Volume 2006-2011
Table 25 Sales of Small Appliances by Category: Value 2006-2011
Table 26 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 27 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 28 Company Shares of Major Appliances 2007-2011
Table 29 Brand Shares of Major Appliances 2008-2011
Table 30 Company Shares of Small Appliances 2007-2011
Table 31 Brand Shares of Small Appliances 2008-2011
Table 32 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 33 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 41 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources
