Microwaves in Turkey

Date: May 15, 2014
Pages: 45
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M9E2F8929B3EN
Leaflet:

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Microwaves in Turkey
In 2013, microwaves continued to record steady growth, especially after the recession. Despite their incompatibility with Turkish culinary habits, microwaves have increasingly become one of the key products to be used in middle- and upper/middle-class homes in urban settings. Manufacturers and retailers’ attempts to push these products have been hampered by rumours pointing out the hazards of microwaves, such as the radiation level of products, and the possible dangers that can emerge from...

Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Microwaves by Category: Volume 2008-2013
  Table 2 Sales of Microwaves by Category: Value 2008-2013
  Table 3 Sales of Microwaves by Category: % Volume Growth 2008-2013
  Table 4 Sales of Microwaves by Category: % Value Growth 2008-2013
  Table 5 Sales of Microwaves by Type: % Volume 2009-2013
  Table 6 NBO Company Shares of Microwaves: % Volume 2009-2013
  Table 7 LBN Brand Shares of Microwaves: % Volume 2010-2013
  Table 8 Microwaves by Distribution Format: % Volume 2008-2013
  Table 9 Forecast Sales of Microwaves by Category: Volume 2013-2018
  Table 10 Forecast Sales of Microwaves by Category: Value 2013-2018
  Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2013-2018
  Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2013-2018
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
Summary 3 Arçelik AS: Production Statistics 2009-2013
Summary 4 Arçelik AS: Production Statistics 2013
Competitive Positioning
Summary 5 Arçelik AS: Competitive Position 2013
Executive Summary
Post-recession Volume Growth Slows Down
Traditional Retailers Protect Their Ground Against Technomarkets
Arçelik Leads Consumer Appliances in Turkey
Energy Efficiency Becomes Central To Consumer Decision-making
Value and Volume Growth Is Expected
Key Trends and Developments
Energy Efficiency Becomes A Key Determinant in Purchasing Decisions
Home Sales Trigger Growth in Consumer Appliances
Retailing Landscape Becomes More Diversified As New Channels Grow
Popular Unrest in Turkey Politicises Sales of Consumer Appliances
Outlook
Market Indicators
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
  Table 14 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
  Table 15 Sales of Consumer Appliances by Category: Volume 2008-2013
  Table 16 Sales of Consumer Appliances by Category: Value 2008-2013
  Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
  Table 18 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  Table 23 Sales of Small Appliances by Category: Volume 2008-2013
  Table 24 Sales of Small Appliances by Category: Value 2008-2013
  Table 25 Sales of Small Appliances by Category: % Volume Growth 2008-2013
  Table 26 Sales of Small Appliances by Category: % Value Growth 2008-2013
  Table 27 NBO Company Shares of Major Appliances: % Volume 2009-2013
  Table 28 LBN Brand Shares of Major Appliances: % Volume 2010-2013
  Table 29 NBO Company Shares of Small Appliances: % Volume 2009-2013
  Table 30 LBN Brand Shares of Small Appliances: % Volume 2010-2013
  Table 31 Distribution of Major Appliances by Format: % Volume 2008-2013
  Table 32 Distribution of Small Appliances by Format: % Volume 2008-2013
  Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
  Table 34 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
  Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
  Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  Table 41 Forecast Sales of Small Appliances by Category: Volume 2013-2018
  Table 42 Forecast Sales of Small Appliances by Category: Value 2013-2018
  Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
  Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018
Sources
Summary 6 Research Sources
Microwave Packaging: Market Research Report US$ 4,500.00 Jul, 2013 · 263 pages
Microwave Ovens: Market Research Report US$ 3,950.00 Apr, 2010 · 353 pages
Dishwashers in Turkey US$ 900.00 May, 2014 · 45 pages
Home Laundry Appliances in Turkey US$ 900.00 May, 2014 · 48 pages
Large Cooking Appliances in Turkey US$ 900.00 May, 2014 · 49 pages

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