Microwaves in Turkey

Date: July 8, 2013
Pages: 48
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M9E2F8929B3EN
Leaflet:

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Microwaves in Turkey
From its introduction to the Turkish market in 1990s, microwaves has been a relatively slowly growing category in Turkish consumer appliances market. The incompatibility of the use of microwave with Turkish culinary habits, widespread rumours regarding the harms of microwave technology, lack of space in conventional kitchens and most importantly Turkish consumers’ lack of interest and knowledge about the practical uses of microwaves have been detrimental to this category’s growth.

Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Microwaves by Category: Volume 2007-2012
  Table 2 Sales of Microwaves by Category: Value 2007-2012
  Table 3 Sales of Microwaves by Category: % Volume Growth 2007-2012
  Table 4 Sales of Microwaves by Category: % Value Growth 2007-2012
  Table 5 Sales of Microwaves by Type 2009-2011
  Table 6 Company Shares of Microwaves 2008-2012
  Table 7 Brand Shares of Microwaves 2009-2012
  Table 8 Microwaves by Distribution Format: % Analysis 2007-2012
  Table 9 Forecast Sales of Microwaves by Category: Volume 2012-2017
  Table 10 Forecast Sales of Microwaves by Category: Value 2012-2017
  Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
  Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
Summary 3 Arçelik AS: Production Statistics 2012
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2012
Executive Summary
Positive Growth Continues
Unit Prices Increase
Technomarkets Increase Their Share
Local Players Dominate the Market
Design and Innovation Is the Key To Growth
Key Trends and Developments
'traditional Retailing' Loses Share To 'technomarkets' and Online Retailers
New Home Sales Boost Volume and Value Growth in Consumer Appliances
Key Players Rely on Design and Innovation for Competitiveness
Energy Efficiency Becoming A Key Variable in Purchase Decisions
Unit Prices of Consumer Appliances Continue To Grow
Market Indicators
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
  Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
  Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
  Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
  Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
  Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
  Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
  Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
  Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
  Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
  Table 23 Sales of Small Appliances by Category: Volume 2007-2012
  Table 24 Sales of Small Appliances by Category: Value 2007-2012
  Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
  Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
  Table 27 Company Shares of Major Appliances 2008-2012
  Table 28 Brand Shares of Major Appliances 2009-2012
  Table 29 Company Shares of Small Appliances 2008-2012
  Table 30 Brand Shares of Small Appliances 2009-2012
  Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012
  Table 32 Small Appliances by Distribution Format: % Breakdown 2007-2012
  Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
  Table 34 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
  Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
  Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
  Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
  Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
  Table 41 Forecast Sales of Small Appliances by Category: Volume 2012-2017
  Table 42 Forecast Sales of Small Appliances by Category: Value 2012-2017
  Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
  Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Sources
Summary 5 Research Sources
Microwave Packaging: Market Research Report US$ 4,500.00 Jul, 2013 · 263 pages
Microwave Ovens: Market Research Report US$ 3,950.00 Apr, 2010 · 353 pages
Dishwashers in Turkey US$ 900.00 Jul, 2013 · 49 pages
Home Laundry Appliances in Turkey US$ 900.00 Jul, 2013 · 51 pages
Large Cooking Appliances in Turkey US$ 900.00 Jul, 2013 · 52 pages

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