The economic downturn had a serious impact on sales of microwaves. The effects of the crisis were softened by the fact that microwave appliances are perfectly adapted to the increasingly urban Portuguese population’s standard of living and, despite not being an essential item in kitchens, the microwave offers great versatility and allows to consumers to save time.
Euromonitor International's Microwaves in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Microwaves in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2007-2012
Table 2 Sales of Microwaves by Category: Value 2007-2012
Table 3 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 4 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 5 Sales of Microwaves by Type 2009-2011
Table 6 Company Shares of Microwaves 2008-2012
Table 7 Brand Shares of Microwaves 2009-2012
Table 8 Microwaves by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Executive Summary
Downturn in Household Disposable Incomes Affects Consumer Appliances
Small Appliances Performs Better Than Major Appliances
Electronics and Appliance Specialist Retailers Increases Share
Multinationals Lead Demand
Positive Growth Predicted for the Forecast Period
Key Trends and Developments
Economic Recession Creates Current Value Drop in Consumer Appliances
Distribution Patterns Drive Strategies Among Players
Increase in Electricity Prices Has Positive Effect on Demand for Energy Efficiency
Social Issues Affect the Performance of Consumer Appliances in Portugal
Business Platforms Change To Attract Demand
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 23 Sales of Small Appliances by Category: Volume 2007-2012
Table 24 Sales of Small Appliances by Category: Value 2007-2012
Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 27 Company Shares of Major Appliances 2008-2012
Table 28 Brand Shares of Major Appliances 2009-2012
Table 29 Company Shares of Small Appliances 2008-2012
Table 30 Brand Shares of Small Appliances 2009-2012
Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 32 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 41 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 42 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2007-2012
Table 2 Sales of Microwaves by Category: Value 2007-2012
Table 3 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 4 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 5 Sales of Microwaves by Type 2009-2011
Table 6 Company Shares of Microwaves 2008-2012
Table 7 Brand Shares of Microwaves 2009-2012
Table 8 Microwaves by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Executive Summary
Downturn in Household Disposable Incomes Affects Consumer Appliances
Small Appliances Performs Better Than Major Appliances
Electronics and Appliance Specialist Retailers Increases Share
Multinationals Lead Demand
Positive Growth Predicted for the Forecast Period
Key Trends and Developments
Economic Recession Creates Current Value Drop in Consumer Appliances
Distribution Patterns Drive Strategies Among Players
Increase in Electricity Prices Has Positive Effect on Demand for Energy Efficiency
Social Issues Affect the Performance of Consumer Appliances in Portugal
Business Platforms Change To Attract Demand
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 23 Sales of Small Appliances by Category: Volume 2007-2012
Table 24 Sales of Small Appliances by Category: Value 2007-2012
Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 27 Company Shares of Major Appliances 2008-2012
Table 28 Brand Shares of Major Appliances 2009-2012
Table 29 Company Shares of Small Appliances 2008-2012
Table 30 Brand Shares of Small Appliances 2009-2012
Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 32 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 41 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 42 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
