During 2011, laundry care in Italy declined in volume by 6%, which was also the same rate of decline recorded in volume sales of automatic washing machines in Italy over the course of the year. Nevertheless, the penetration of automatic washing machines in Italy, remains close to 98%, and it is considered very unlikely that this will decline in any meaningful way during the forecast period. The main reason for declining volume sales of automatic washing machines in Italy during 2011 was the end...
Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 10 Laundry Care Company Shares 2007-2011
Table 11 Laundry Care Brand Shares 2008-2011
Table 12 Laundry Aids Company Shares 2007-2011
Table 13 Laundry Aids Brand Shares 2008-2011
Table 14 Laundry Detergents Company Shares 2007-2011
Table 15 Laundry Detergents Brand Shares 2008-2011
Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 1 Guaber Srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guaber Srl: Competitive Position 2011
Italsilva SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 3 Italsilva SpA: Key Facts
Company Background
Production
Summary 4 Italsilva SpA: Production Sites 2011
Competitive Positioning
Summary 5 Italsilva SpA: Competitive Position 2011
Madel SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 6 Madel SpA: Key Facts
Summary 7 Madel SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Madel SpA: Competitive Position 2011
Nuncas Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 9 Nuncas Italia SpA: Key Facts
Summary 10 Nuncas Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Nuncas Italia SpA: Competitive Position 2011
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 12 Paglieri SpA: Key Facts
Summary 13 Paglieri SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Paglieri SpA: Competitive Position 2011
Realchimica SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 15 Realchimica SpA: Key Facts
Summary 16 Realchimica SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Realchimica SpA: Competitive Position 2011
Sutter Chimica SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 18 Sutter Chimica SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 Sutter Chimica SpA: Competitive Position 2011
Executive Summary
Home Care Marginally Recovers in 2011
Innovation Means Sustainability
Private Label Gains Ground in Home Care
Grocery Retailers Lose Ground To Specialist Home Care Retail Outlets
the Prospects for Home Care in Italy Remain Bleak
Key Trends and Developments
Essential Home Care Products and Brands Sold Under Price Promotions Remain Popular
Home Care Remains A Highly Polarised Industry
Environmental Concerns Continue To Influence Home Care
Health and Beauty Specialist Retailers Gain Share at the Expense of Grocery Retailers
the Influence of Private Label Continues To Expand in Home Care
Market Indicators
Table 18 Households 2006-2011
Market Data
Table 19 Sales of Home Care by Category: Value 2006-2011
Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
Table 21 Home Care Company Shares 2007-2011
Table 22 Home Care Brand Shares 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 20 Research Sources
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2006-2011
Category Data
Table 2 Sales of Laundry Care by Category: Value 2006-2011
Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 4 Sales of Laundry Aids by Category: Value 2006-2011
Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 6 Sales of Laundry Detergents by Category: Value 2006-2011
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 10 Laundry Care Company Shares 2007-2011
Table 11 Laundry Care Brand Shares 2008-2011
Table 12 Laundry Aids Company Shares 2007-2011
Table 13 Laundry Aids Brand Shares 2008-2011
Table 14 Laundry Detergents Company Shares 2007-2011
Table 15 Laundry Detergents Brand Shares 2008-2011
Table 16 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 1 Guaber Srl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guaber Srl: Competitive Position 2011
Italsilva SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 3 Italsilva SpA: Key Facts
Company Background
Production
Summary 4 Italsilva SpA: Production Sites 2011
Competitive Positioning
Summary 5 Italsilva SpA: Competitive Position 2011
Madel SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 6 Madel SpA: Key Facts
Summary 7 Madel SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Madel SpA: Competitive Position 2011
Nuncas Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 9 Nuncas Italia SpA: Key Facts
Summary 10 Nuncas Italia SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Nuncas Italia SpA: Competitive Position 2011
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 12 Paglieri SpA: Key Facts
Summary 13 Paglieri SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Paglieri SpA: Competitive Position 2011
Realchimica SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 15 Realchimica SpA: Key Facts
Summary 16 Realchimica SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Realchimica SpA: Competitive Position 2011
Sutter Chimica SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 18 Sutter Chimica SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 Sutter Chimica SpA: Competitive Position 2011
Executive Summary
Home Care Marginally Recovers in 2011
Innovation Means Sustainability
Private Label Gains Ground in Home Care
Grocery Retailers Lose Ground To Specialist Home Care Retail Outlets
the Prospects for Home Care in Italy Remain Bleak
Key Trends and Developments
Essential Home Care Products and Brands Sold Under Price Promotions Remain Popular
Home Care Remains A Highly Polarised Industry
Environmental Concerns Continue To Influence Home Care
Health and Beauty Specialist Retailers Gain Share at the Expense of Grocery Retailers
the Influence of Private Label Continues To Expand in Home Care
Market Indicators
Table 18 Households 2006-2011
Market Data
Table 19 Sales of Home Care by Category: Value 2006-2011
Table 20 Sales of Home Care by Category: % Value Growth 2006-2011
Table 21 Home Care Company Shares 2007-2011
Table 22 Home Care Brand Shares 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 26 Forecast Sales of Home Care by Category: Value 2011-2016
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 20 Research Sources