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Household Appliances: Market Research Report

December 2011 | 195 pages | ID: H4F10BAE1E2EN
Global Industry Analysts, Inc

US$ 1,995.00

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The global outlook series on Household Appliances provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

The report offers a bird’s eye view of the structure of the global household appliances industry, providing an easy guide to What, Why, When, How, Where, and Who of an industry.

Illustrated with about 16 fact-rich market data tables, the report also provides a rudimentary insight into major product markets, definitions, and classification, in addition to the fast facts about the ongoing consolidation among retailers, the intensifying competition brought about by the ingress of new entrants, new opportunities in Asia, the impact of technology, changing consumer preferences and other noteworthy trends/issues.

Also included is a compilation of all recent mergers, acquisitions, and strategic corporate developments.

In addition to the global market scenario, a regional level of discussion designed to provide a prelude to prevalent market scenarios in major countries, culminate in building a macro-level perception of the industry in its totality.

Regional markets briefly abstracted include North America, United States, Mexico, Japan, Europe, Germany, Italy, the UK, Rest of Europe, Asia, China, India, Indonesia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Latin America, Argentina, Brazil, Chile, Venezuela, Dominican Republic, and others.

The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 772 companies worldwide.
1.OVERVIEW

Table 1. World Recent Past, Current & Future Analysis for Household Appliances Market by Geographic Region – North America, Europe, Asia-Pacific (including Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2010 through 2015
Table 2. World 5-Year Perspective for Household Appliances Market by Geographic Region – Percentage Share Breakdown of Value Sales for US, Europe, Asia-Pacific (including Japan), and Rest of World for the Years 2011 and 2015
Table 3. World Recent Past, Current & Future Analysis for Household Appliances Market by Product Segment: Washing Appliances, Water Heating & Air Conditioning Equipment, Refrigerators, Cooking Appliances, and Others Independently Analyzed with Annual Sales Figures in US$ Billion for Years 2010 through 2015
Table 4. World 5-Year Perspective for Household Appliances Market by Product Segment: Percentage Breakdown of Value Sales for Washing Appliances, Water Heating & Air Conditioning Equipment, Refrigerators, Cooking Appliances, and Others for Years 2011 & 2015

Product Classification
Current Situation
Outlook
Market Position for Global Household Appliances - Post Economic Crisis
Production Statistics
Vacuum Cleaners Lead Appliance Production
Europe, US, and Asia-Pacific Dominate Production Levels
Demand Variables
Consolidation Among Major Retailers
Positive and Negative Factors
New Entrants Intensify Competition in the Global Market
US and European Markets Flourish by Replacement Demands
US and European Appliance Markets: A Comparison
Eastern Europe and Russia Witness Mixed Growth
Asian Players Pose Threat to Western Majors
Asia – The Region of Dynamic Local Markets
Factors Triggering Growth
Replacement Sales
Housing Starts
Saturation Levels
State of Economy
Specific Product Demand
Impact of Technology on Home Appliances
Major Trends
Trade Policies Affect Household Appliances Export Market
Designer Appliances on Demand
Consumption Boosts Demand
Changing Definition of a Home
A Shift Towards Easy-Operable Appliances
Ergonomical, Yet Trendy
Innovation – Name of the Game
Appliance Manufacturers – Spreading Wings Globally
Manufacturers’ Changing Priorities: The Inevitable Factor
Consumer Preferences Rule the Industry
Preference for Premium-Priced Products
Usage Habits
Demand for Larger Capacity Water Heaters
Safety: Top Priority
Consumers Prefer Colorful Appliances
Light Weight and Practical Cleaners – The Growth Components
Trendy Appliances in Vogue
Minimal Effort, Combined with Improved Performance
Houseware Market – Plagued by Problems
New Trends in Kitchen Appliances
Plastics Replace Metals in Appliances
Quest for Silence
Manufacturers Strive to Minimize Energy Consumption

2.PRODUCT OVERVIEW

Product Definition
Product Classification
Dishwashers
Built-in Dishwashers
Booster Heater
Wash Cycles
Filtering System
Internal Food Disposer
Rinse Aid Dispenser
Sound Dampening
Food Waste Disposers
Microwave Ovens
Microwaving: Prevents Leaching of Vitamins
Microwaving: Does Not Pose Risk of Radiation
Uneven Heating Leads to Survival of Microorganisms
Microwave Cooks Frozen Food Safely
Washers
Horizontal-Axis Washing Machines – Gaining Popularity
Coffee Makers
Mixers
Electric Irons

3.MERGERS AND ACQUISITIONS, AND OTHER STRATEGIC CORPORATE DEVELOPMENTS

4.PRODUCT LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.NORTH AMERICA

1A.THE UNITED STATES

Appliance Market – Large and Homogeneous
Innovations Bailout the Sinking Home Appliances Industry
Market Witnesses Shift in Production Operations
Saturated Market Leaves Minimal Scope for Growth
Replacement Demand – Contributes a Major Part to Overall Sales
Increasing Market for Small Kitchen Appliances
Appliance Market – Stricken by Government Regulations
Demand for Energy Star Products on the Rise
Leading Players
Entry Barriers

Table 5. Leading Household Appliances Makers in the US (2010): Percentage Market Share Breakdown of Unit Shipments for Whirlpool, General Electric, Electrolux, Haier, BSH, LG Electronics, W.C. Wood, and Others

Recent Player Strategies
Outlook

Table 6. US Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

1B.MEXICO

Market Scenario

2.JAPAN

Market Profile
Demanding Consumers Drive Growth
Favorable Brand Image of Japanese Products
Design of Products According to Lifestyle
Convenience and Time Saving Gadgets
Average Price in Japan Higher than the Overseas Market
Japanese Manufacturers Reel Under Intense Competition

Table 7. Japanese Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

3.EUROPE

West European Household Appliances Market Experiencing Rough Phase
East European Markets Record Rise in Demand
Low Margins to Manufacturers
Saturation Levels High for Several Products
Shifting Preferences of Customers
Leading Players
Turkish Player ‘Arcilek’ Becomes Europe’s Third Largest Household Appliance Company
Consolidation Among European Manufacturers
Market Analytics

Table 8. European Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

3A.GERMANY

Under Expansion and Restructuring Mode
Imports Affect Local Market
High Degree of Saturation Subdues Sales
Major Players
Market Conditions
Buying Decisions
Small Appliances Market

Table 9. German Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

3B.ITALY

Overview
Competitive Scenario

Table 10. Italian Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

3C.THE UNITED KINGDOM

Overview
Small Household Appliances Market
Market Moves Towards Consolidation

Table 11. The UK Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

3D.REST OF EUROPE

Czech Republic
Denmark
Poland
Sweden
The Netherlands
Growth Factors
Consumer’s Preferences
Dynamics of Distribution

4.ASIA-PACIFIC

Asian Appliance Market – Dominated by a Few Large Players
Economic Trends and the Impact
Foreign Firms Make a Beeline for the Asian Market
Asian Appliance Industry – An Emerging Industry
Appliances Industry in Major Regions of Asia

4A.CHINA

The Rising Presence of the Dragon
Appliance Industry Evolves into an Independent Industrial System
The Global Manufacturing Hub
New Directives Fail to Effect Exports
China to Witness Shift from Household Appliances Market to Kitchen Appliances Market
Air Conditioner Sales Scale New Heights in China
Household Appliances Sales in Rural China Post Healthy Growth
Japanese Household Appliances Manufacturers in China Shift to Upstream Manufacturing
Increase in Exports of Cooktops and Ovens
Low Profitability Leads to Consolidation
Foreign Firms Reduce Prices to Gain Competitive Edge
Top Appliance Consumers in the Asian Market
Varying Preferences
Entry of Global Majors
Government Policies Pave Way for Foreign Investment
Appliance Makers Adopt Restructuring and Diversification
Manufacturers Undertake New Ventures
Factors Driving Growth in the Appliance Market
Increasing Personal Incomes
Trendy and Sophisticated Products
Improvement in Standard of Living
Changing Attitudes of Customers
Replacement Demand
Energy Efficient Appliances
Market Trends
Distribution Structure
Chain Stores
International Presence
Outlook

Table 12. Chinese Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

4B.INDIA

Overview
South India Represents a Significant Market
Small Appliances – A Competitive Market
A Promising Ground for Leading Multinationals
Domestic Companies Strive to Keep Pace with Multinationals
Domestic Products – Designed to Meet Local Requirements
Urban Areas Reflect Huge Market with Potential Demand

Table 13. Indian Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances
Table 14. Indian Semi-Automatic Washing Machines Market by Leading Players (2010): Percentage Market Share Breakdown for LG, Videocon, Samsung, Whirlpool, Godrej, Onida, and others
Table 15. Indian Fully-Automatic Washing Machines Market by Leading Players (2010): Percentage Market Share Breakdown for LG, Samsung, Whirlpool, IFB, Videocon, Godrej, Onida and others

4C.IVAUSTRALIA.

4D.INDONESIA

Increasing Imports Pose Threat to Local Producers
Imports
Distribution

4E.PHILIPPINES

Demographic Trends
Growing Preference for Domestic Products in Small Appliances Segment

4F.SINGAPORE

Household Appliances Market
Kitchen Appliances – An Expanding Market
Consumer Preferences
Competition
Distribution Channels

4G.SOUTH KOREA

Domestic Production Substitutes Imports
Regulatory Environment
An Emerging Exports Market
High Market Penetration of Major Electric Household Appliances
USA – The New Export Market

4H.TAIWAN

Consumer Profile
Electric Appliances – A Growing Market
Imports Grow at a Modest Pace
Competition
Modes of Marketing

4I.THAILAND

“Neighboring” Rivalry
Energy Conservation Programs Encourage Manufacturers to Boost Efficiency
Kang Yong Electric – A Major Player

4J.VIETNAM

Market Profile
Entry Barriers
Prospects

5.LATIN AMERICA

5A.ARGENTINA

Market Overview
Household Penetration

5B.BRAZIL

Household Penetration

Table 16. Brazilian Household Appliances Market by Category (2010) – Percentage Share Breakdown of Unit Sales for Major Household Appliances and Small Household Appliances

5C.CHILE

Market Overview
Market Penetration
Major Players

5D.DOMINICAN REPUBLIC

Consumer Profile
Imports

5E.VENEZUELA

5F.REST OF LATIN AMERICA

Market Overview
Global Directory


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