Consumer Electronics in China 2009: A Market Analaysis
This report reviews characteristics, trends and developments over the 2002 to 2008 period in the consumer electronics market (excluding computers and peripherals, and communications technology) and industry of the People’s Republic of China, and gives forecasts of market performance to 2013. The emphasis is on the retail market and the major industry players.
The report covers the following sectors:
All colour TV
Digital cameras
DVD Players
Home Audio & HiFi
GPS
Portable Audio
The report covers the following sectors:
All colour TV
- CRT TV
- Flat panel
- LCD TV
- Plasma TV
- PRTV TV
- Cable
- Terrestrial
- Satellite
- IP
Digital cameras
DVD Players
- Desktop DVD
- Portable DVD
- Recordable DVD
Home Audio & HiFi
- Tape recorder
- Hi-Fi Stereo Component & Mini System
GPS
Portable Audio
- MP3
- PMP
Contents
INTRODUCTIONReport Coverage
Executive Summary
China’s Retail Statistics: A Cautionary Note
The Problems With Chinese Retail Data?
What Does All This Mean Practically?
Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005
Other Access Asia Reports of Possible Interest
Free Online Newsletter & Editorials
1 CHINA’S OVERALL RETAIL MARKET
1.2 China’s Total Non-food Market
1.2.1 Total Non-food Market: Food & Non-food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
1.2.2 Total Non-food Market: Food/Non-food Split
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008
1.2.3 Total Non-food Market: Urban-Rural Split
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
1.2.4 Total Non-food Market: Total Value Trends
Table 1.4 CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
1.2.5 Total Non-food Market: Urban Value Trends
Table 1.5 URBAN RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008
1.2.6 Total Non-food Market: Rural Value Trends
Table 1.6 VALUE OF RURAL RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008
2 CHINA’S WHITE GOODS MARKET
2.1 Overview
2.2 Total White Goods Market
2.2.1 Total White Goods Market: Total Market Size
Table 2.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008
2.2.2 Total White Goods Market: Non-food Market Significance
Table 2.2 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008
2.3 Sector Breakdown
2.3.1 Sector Breakdown: Sector Values
Table 2.3 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
2.3.2 Sector Breakdown: Value Sector Shares
Table 2.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
2.3.3 Sector Breakdown: Value Growth Rates
Table 2.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
2.3.4 Sector Breakdown: Sector Volumes
Table 2.6 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008
2.3.5 Sector Breakdown: Volume Sector Shares
Table 2.7 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008
2.3.6 Sector Breakdown: Volume Growth Rates
Table 2.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
2.4 Urban & Rural Sales of White Goods in China
2.4.1 Urban & Rural Market: Total Sales
Table 2.9 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008
2.4.2 Urban & Rural Market: Growth Rates
Table 2.10 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008
2.5 Regional Markets
2.5.1 Regional Markets: Regional Value
Table 2.11 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008
2.5.2 Regional Markets: Per Capita Values
Table 2.12 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008
2.5.3 Regional Markets: Regional Volume
Table 2.13 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008
2.5.4 Regional Markets: Per Capita Volumes
Table 2.14 PER CAPITA RETAIL WHITE GOODS SALES CURRENT VOLUMES BY PROVINCE, 2002-2008
2.6 White Goods Market Outlook
Table 2.15 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR, 2009-2013
3 CHINA’S CONSUMER ELECTRONICS MARKET
3.1 Overview
3.2 Total Consumer Electronics Market
3.2.1 Total Consumer Electronics Market: Total Market Size
Table 3.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR CONSUMER ELECTRONICS, 2002-2008
3.2.2 Total Consumer Electronics Market: Non-food Market Significance
Table 3.2 CONSUMER ELECTRONICS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008
3.3 Sector Breakdown
3.3.1 Sector Breakdown: Sector Values
Table 3.3 CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
3.3.2 Sector Breakdown: Value Sector Shares
Table 3.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
3.3.3 Sector Breakdown: Value Growth Rates
Table 3.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
3.3.4 Sector Breakdown: Sector Volumes
Table 3.6 RETAIL MARKET VOLUME SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
3.3.5 Sector Breakdown: Volume Sector Shares
Table 3.7 % BREAKDOWN OF RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
3.3.6 Sector Breakdown: Volume Growth Rates
Table 3.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
3.4 Urban & Rural Sales
3.4.1 Urban & Rural Sales: Total Sales
Table 3.9 THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
3.4.2 Urban & Rural Sales: Growth Rates
Table 3.10 % GROWTH OF THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
3.5 Regional Markets
3.5.1 Regional Markets: Regional Value
Table 3.11 RETAIL CONSUMER ELECTRONICS CURRENT VALUE SALES BY PROVINCE, 2002-2008
3.5.2 Regional Markets: Per Capita Values
Table 3.12 PER CAPITA RETAIL CONSUMER ELECTRONICS SALES CURRENT VALUE SALES BY PROVINCE, 2002-2008
3.5.3 Regional Markets: Regional Volume
Table 3.13 RETAIL CONSUMER ELECTRONICS CURRENT VOLUME SALES BY PROVINCE, 2002-2008
3.5.4 Regional Markets: Per Capita Volumes
Table 3.14 PER CAPITA RETAIL CONSUMER ELECTRONICS VOLUME SALES BY PROVINCE, 2002-2008
3.6 Consumer Electronics Market Outlook
Table 3.15 FORECAST VOLUME & VALUE SALES OF CONSUMER ELECTRONICS BY SECTOR, 2009-2013
4 APPLIANCE & ELECTRONICS RETAIL INDUSTRY BACKGROUND
4.1 Market Parameters
4.1.1 Market Parameters: Home Ownership
4.1.2 Market Parameters: Per Capita Living Space
Table 4.1 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008
4.1.3 Market Parameters: Total Residential Floor Space
Table 4.2 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000
Table 4.3 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007
4.2 Current Issues
4.1.1 Current Issues: Manufacturers Plunge into Retailing
Table 4.4 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004–2008
4.1.2 Current Issues: Rural Appliance Rebate Program
Table 4.5 DURATION OF RURAL APPLIANCE REBATE SCHEME
Table 4.6 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007
Table 4.7 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006
Table 4.8 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007
Table 4.9 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME
Table 4.10 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE I-III
Table 4.11 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE IV
Table 4.12 RURAL APPLIANCE REBATE SCHEME SALES BY PROVINCE, UP TO 10 APRIL 2009
Table 4.13 RURAL APPLIANCE REBATE SCHEME TOP THREE MOST POPULAR ITEMS, UP TO 22 MAY 2009
Table 4.14 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009
Table 4.15 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008
Table 4.16 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008
Table 4.17 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008
Table 4.18 RURAL APPLIANCE REBATE PROGRAM: SURVEY ON RURAL CONSUMERS ON PREFERRED PRODUCTS
Table 4.19 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008
Table 4.20 RURAL APPLIANCE REBATE PROGRAM TOP 10 BRANDS IN TERMS OF SALES (NATIONWIDE), UP TO 22 MAY 2009
Table 4.21 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I
Table 4.22 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I
Table 4.23 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I
Table 4.24 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I
Table 4.25 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II
Table 4.26 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II
Table 4.27 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II
Table 4.28 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II
Table 4.29 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II
Table 4.30 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III
Table 4.31 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III
Table 4.32 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III
Table 4.33 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III
Table 4.34 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III
Table 4.35 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III
Table 4.36 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III
Table 4.37 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III
Table 4.38 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III
Table 4.39 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE II & III
Table 4.40 RURAL APPLIANCE REBATE PROGRAM: SOLAR WATER HEATERS, PHASE IV
Table 4.41 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE IV*
Table 4.42 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE IV*
Table 4.43 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE IV*
Table 4.44 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE IV*
Table 4.45 RURAL APPLIANCE REBATE PROGRAM: INDUCTION COOKERS, PHASE IV
Table 4.46 RURAL APPLIANCE REBATE PROGRAM: MICROWAVE OVENS, PHASE IV
Table 4.47 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE IV*
4.1.3 Current Issues: Foreign Retailers Facing Dim Prospect But Not Without Hope
4.1.4 Current Issues: Online Scene Promising but Small
Table 4.48 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008
4.1.5 Current Issues: Coping With Slowdown
4.1.6 Current Issues: Mounting Electronic Waste
4.1.7 Current Issues: Extended Producer Responsibility
5 MARKETING & DISTRIBUTION
5.1 Marketing & Advertising
5.1.1 Marketing & Advertising: Trends
Conventional Media Advertising
Table 5.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
Online Advertising
Table 5.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
5.1.2 Marketing & Advertising: Leading Advertised Product Categories
Table 5.3 TOP 10 ADVERTISED CATEGORIES IN CHINA BY ASPEND, 2007
5.1.3 Marketing & Advertising: Leading Advertised Brands
Table 5.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
5.1.4 Marketing & Advertising: Leading Advertisers
Table 5.5 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
Table 5.6 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
5.1.5 Marketing & Advertising: The Prime-time Advertising Auction
Table 5.7 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2009
5.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
Age & Location
Table 5.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
Quality Versus Image
Table 5.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
Local Versus Foreign
Table 5.10 BRAND PREFERENCES IN CHINA, 2007
“Chameleon” Brands
Table 5.11 TOP CHAMELEON BRANDS IN CHINA, 2008
5.1.7 Marketing and Advertising in China: Brand Equity
5.1.8 Marketing & Advertising: Emerging Local Brands
Table 5.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008
5.1.9 Marketing & Advertising: Pricing Issues
Table 5.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
Table 5.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
5.1.10 Marketing & Advertising: Online Sales
Table 5.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
Table 5.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
Table 5.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
Table 5.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
Table 5.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
5.2 Consumers
5.2.1 Consumer Profile: Broad Consumer Trends
5.2.2 The Chinese Consumer: Urban Profile
Table 5.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
5.2.3 The Chinese Consumer: Rural Profile
Table 5.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
5.3 Key Sales Periods
5.3.1 Key Sales Periods: Overview
Table 5.22 ANNUAL NATIONAL HOLIDAYS
Table 5.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009
5.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods
Graph 5.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006-FOUR QUARTER 2008
Graph 5.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008
Graph 5.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008
5.3.3 Seasonal Retail Trends: TV Sales
Graph 5.4 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2007
Table 5.24 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2007
Graph 5.5 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2006
Table 5.25 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2006
5.4 Retail Distribution of Consumer Appliances & Electronics
5.4.1 Retail Distribution: TVs
Table 5.26 SALES OF COLOUR TVS BY CHANNEL, 2005 – FIRST HALF 2007
Table 5.27 SALES OF TVS AT TIER-THREE & TIER-FOUR MARKETS, 2008
5.4.2 Retail Distribution: DVD Players
Table 5.28 SALES OF DVD PLAYERS BY SALES CHANNEL, JAN-JUN 2008
5.4.3 Retail Distribution: Mobile Phones
Table 5.29 SALES OF MOBILE PHONES BY CHANNEL, FIRST QUARTER 2008 & THIRD QUARTER 2008
5.4.4 Retail Distribution: Digital Cameras
Table 5.30 SALES OF DIGITAL CAMERAS BY CHANNEL, FIRST HALF 2007 & FIRST HALF 2008
Table 5.31 FUTURE SALES OF DIGITAL CAMERAS BY CHANNEL
5.4.5 Retail Distribution: Computers
5.4.6 Retail Distribution: Refrigerators
Table 5.32 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007
5.4.7 Retail Distribution: Air Conditioners
Table 5.33 SALES OF AIR CONDITIONERS BY CHANNEL, 2007
Table 5.34 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007
5.4.8 Retail Distribution: Water Heaters
Table 5.35 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008
5.4.9 Retail Distribution: Pressure Cookers & Electric Kettles
Table 5.36 SALES OF PRESSURE COOKERS BY CHANNEL, 2008
Table 5.37 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007
6 THE KEY RETAILERS
6.1 Key Consumer Appliances & Electronics Retailers
6.1.1 Key Consumer Appliances & Electronics Retailers: Leading Revenues & Outlets
Table 6.1 CONSUMER APPLIANCES & ELECTRONICS RETAILERS IN THE CHINA TOP 100 RETAILERS LIST, 2004-2008
Table 6.2 TOP 20 CONSUMER ELECTRONICS RETAILERS, 2005-2007
6.2 Gome Vs Suning
6.2.1 Gome vs. Suning: Core Operating Revenue
Table 6.3 GOME VS SUNING: CORE OPERATING REVENUE, 2004-2008*
6.2.2 Gome vs. Suning: Gross Profit
Table 6.4 GOME VS SUNING: GROSS PROFIT, 2004-2008*
6.2.3 Gome vs. Suning: Operating Profit
Table 6.5 GOME VS SUNING: OPERATING PROFIT, 2004-2008*
6.2.4 Gome vs. Suning: Net Profit
Table 6.6 GOME VS SUNING: NET PROFIT, 2004-2008*
6.2.5 Gome vs. Suning: Profit Margin
Table 6.7 GOME VS SUNING: PROFIT MARGIN, 2004-2008*
6.2.6 Gome vs. Suning: Other Income
Table 6.8 GOME VS SUNING: OTHER INCOME, 2004-2008*
6.2.7 Gome vs. Suning: Store Count
Table 6.9 GOME VS SUNING: STORE COUNT, 2005-2008*
6.2.8 Gome vs. Suning: Revenue Per Store
Table 6.10 GOME VS SUNING: REVENUE PER STORE, 2005-2008*
6.2.9 Gome vs. Suning: Inventory Turnover Days
Table 6.11 GOME VS SUNING: INVENTORY TURNOVER DAYS, 2006-2008
6.2.10 Gome vs. Suning: Gross Profit Margin by Product Category
Table 6.12 GOME VS SUNING: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008*
6.2.11 Gome vs. Suning: Revenue Breakdown by Product Category
Table 6.13 GOME VS SUNING: REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2004-2008*
7 SWOT ANALYSIS
7.1 Strengths
7.2 Weaknesses
7.3 Opportunities
7.4 Threats
8 COMPANY PROFILES
8.1 Best Buy Co., Inc./Jiangsu Five Star Appliance Co., Ltd.
8.1.1 Best Buy: Company Details
8.1.2 Best Buy: Company Background
Table 8.1 BEST BUY CO., INC.: STORES IN CHINA, JUNE 2009
8.1.3 Best Buy: Financial Results
Table 8.2 BEST BUY CO., INC.: FINANCIAL RESULTS, FISCAL 2005-2009*
Table 8.3 BEST BUY CO., INC.: NET SALES TO CUSTOMERS, FISCAL 2007-2009*
Table 8.4 BEST BUY CO., INC.: INTERNATIONAL SEGMENT AVERAGE REVENUE PER STORE, FISCAL 2009*
8.1.4 Best Buy: Future
8.1.5 Jiangsu Five Star Appliance: Company Details
Table 8.5 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE COUNT, FISCAL 2006- 2009
Table 8.6 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE LOCATION, FISCAL 2007-2009
8.1.6 Jiangsu Five Star Appliance: Financial Results
Table 8.7 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: FINANCIAL RESULTS, 2003-2008
8.2 Dashang Group Co., Ltd.
8.2.1 Dashang Group: Company Details
8.2.2 Dashang Group: Company Background
Table 8.8 DASHANG GROUP CO., LTD.: OWNERSHIP STRUCTURE, END-2008
8.2.3 Dashang Group: Financial Results
Table 8.9 DASHANG GROUP CO., LTD.: FINANCIAL RESULTS, 2007-2008*
8.3 D.Phone (Dixintong)
8.3.1 D.Phone: Company Details
8.3.2 D.Phone: Company Background
8.3.3 D.Phone: Financial Results
Table 8.10 D.PHONE: FINANCIAL RESULTS, 2005-2007*
8.4 Gome Electrical Appliances Holding Ltd.
8.4.1 Gome: Company Details
8.4.2 Gome: Company Background
Table 8.11 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE COUNT, SALES AREA, 2003-2008
Table 8.12 GOME ELECTRICAL APPLIANCES HOLDING LTD.: PARENT GROUP OPERATED STORES, 2006-2008
Table 8.13 GOME ELECTRICAL APPLIANCES HOLDING LTD.: KEY EVENTS, 1987-2009
Table 8.14 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE BY REGION, 2006
Table 8.15 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE & STORE COUNT, 2003-2006
Table 8.16 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GOME APPLIANCE REVENUE BY REGION, 2005-2006
Table 8.17 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2007
Table 8.18 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2008
Table 8.19 DAZHONG HOME APPLIANCES RETAIL CO., LTD.: REVENUE & STORE COUNT, 2005-2006
Table 8.20 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OUTLETS BY STORE FORMAT & MARKET, 2007-2008
Table 8.21 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008
Table 8.22 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SAME-STORE SALES GROWTH, 2004-2008
Table 8.23 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2007
Table 8.24 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2008
Table 8.25 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SELF-OWNED PROPERTIES, 2005-2008
Table 8.26 GOME ELECTRICAL APPLIANCES HOLDING LTD.: LOGISTICS & DISTRIBUTION CENTRES, 2006-2008
Table 8.27 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REPAIR & MAINTENANCE OUTLETS, 2006-2008
Table 8.28 GOME ELECTRICAL APPLIANCES HOLDING LTD.: MEMBERS, 2005-2008
Table 8.29 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REVENUE SHARE BY PRODUCT CATEGORY, 2004-2008
Table 8.30 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008
Table 8.31 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SHARE OF INTERNATIONAL/LOCAL BRANDS, 2005-2007
Table 8.32 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INVENTORY TURNOVER DAYS, 2005-2008
Table 8.33 GOME ELECTRICAL APPLIANCES HOLDING LTD.: TOP FIVE SUPPLIERS, 2004-2008
8.4.3 Gome: Financial Results
Table 8.34 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 2004-2008*
Table 8.35 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OTHER INCOME, 2004-2008
Table 8.36 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, 2004-2008
Table 8.37 GOME ELECTRICAL APPLIANCES HOLDING LTD.: EMPLOYEE, 2005-2008
Table 8.38 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*
Table 8.39 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*
Table 8.40 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*
Table 8.41 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*
Table 8.42 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BALANCE SHEET, 2004-2008*
8.4.4 Gome: The Future
Gome without Wong Kwong Yu
Consolidation in 2009
8.5 Hisap Corp.
8.5.1 Hisap: Company Details
8.5.2 Hisap: Company Background
8.5.3 Hisap: Financial Results
Table 8.43 HISAP CORP.: FINANCIAL RESULTS, 2001-2008*
8.6 Shenzhen Sundan (Chain-Store) Stock Co., Ltd.
8.6.1 Shenzhen Sundan: Company Details
8.6.2 Shenzhen Sundan: Company Background
Table 8.44 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: STORES IN CHINA, JUNE 2009
8.6.3 Shenzhen Sundan: Financial Results
Table 8.45 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: FINANCIAL RESULTS, 2003-2007*
8.7 Suning Appliance Co., Ltd.
8.7.1 Suning Appliance: Company Details
8.7.2 Suning Appliance: Company Background
Table 8.46 SUNING APPLIANCE CO., LTD.: TOP 10 SHAREHOLDERS, END OF DECEMBER 2008
Table 8.47 SUNING APPLIANCE CO., LTD.: KEY EVENTS, 1990-2009
Table 8.48 SUNING APPLIANCE CO., LTD.: REVENUE, REVENUE SHARE BY REGION, 2004-2008
Table 8.49 SUNING APPLIANCE CO., LTD.: GEOGRAPHICAL DEFINITION
Table 8.50 SUNING APPLIANCE CO., LTD.: STORE BY REGION, 2007-2008
Table 8.51 SUNING APPLIANCE CO., LTD.: STORE FORMAT BY KEY CITY, 2007-2008
Table 8.52 SUNING APPLIANCE CO., LTD.: STORE FORMAT, 2005-2008
Table 8.53 SUNING APPLIANCE CO., LTD.: SAME-STORE SALES GROWTH, 2007-2008
Table 8.54 SUNING APPLIANCE CO., LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008
Table 8.55 SUNING APPLIANCE CO., LTD.: REVENUE BY PRODUCT CATEGORY, 2004-2008
Table 8.56 SUNING APPLIANCE CO., LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008
Table 8.57 SUNING APPLIANCE CO., LTD.: INVENTORY TURNOVER DAYS, 2006-FIRST HALF 2008
8.7.3 Suning: Financial Results
Table 8.58 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2004-2006*
Table 8.59 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2006-2008*
Table 8.60 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*
Table 8.61 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*
Table 8.62 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*
Table 8.63 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*
Table 8.64 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2004-2006*
Table 8.65 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2006-2008*
Table 8.66 SUNING APPLIANCE CO., LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, MANAGEMENT COST, 2006-2008
Table 8.67 SUNING APPLIANCE CO., LTD.: BALANCE SHEET, 2004-2008*
8.7.4 Suning Appliance: Future
2009 Expansionary Year
Interest in Franchising Returns
Focus on Logistics
On the Prowl for M&As
Table 8.68 LAOX CO., LTD.: FINANCIAL RESULTS, 2007/08-2008/09*
8.8 Yangzhou Huiyin Household Appliance Co., Ltd.
8.8.1 Yangzhou Huiyin Household Appliance: Company Details
8.8.2 Yangzhou Huiyin Household Appliance: Company Background
Table 8.69 YANGZHOU HUIYIN HOUSEHOLD APPLIANCE: STORE OPENING MODEL
8.8.3 Yangzhou Huiyin Household Appliance: Company Results
9 CONTACTS
9.1 Trade Organisations
9.1.1 China Audio Industries Association
9.1.2 China Audio & Visual Association
9.1.3 China Chain Stores & Franchise Association
9.1.4 China Electronic Chamber of Commerce
9.1.5 China High-Definition DVD Industry Association
9.1.6 China Household Electrical Appliances Association
9.1.7 China National Household Electric Appliances Service Association
9.1.8 China Video Industry Association
9.2 Government Departments
9.2.1 Ministry of Commerce (MOFCOM)
9.2.2 Ministry of Industry & Information Technology (MIIT)
9.2.3 Ministry of Science & Technology (MOST)
9.2.4 State Administration of Radio, Film & Television (SARFT)
10 RELEVANT EXHIBITIONS & TRADE FAIRS
10.1 China Electronics Fair (Shenzhen)
10.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology
10.3 Shanghai International Audio & Visual Exhibition
10.4 China International Consumer Electronics Fair (SINOCES)
10.5 China Electronics Fair (Chengdu)
10.6 China Hi-Tech Fair
10.7 China Shunde International Exposition for Household Electrical Appliances
10.8 International Computer Communication & Consumer Electronic Products
10.9 China Electronics Fair (Shanghai)
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2002–2008
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002–2008
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002–2008
A.3.3 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2002–2008
A.3.4 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
A.3.5 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008
A.3.6 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002–2008
A.3.7 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2002–2008
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002–2008
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
China’s New Middle Class
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
Confident Shoppers
Table A.12 GDP AND COST OF LIVING INDEX, 2002–2008
A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2002–2008
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2002–2008
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2002–2008
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008
A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002–2008
A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002–2008
A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002–2008
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002–2008
A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002–2008
A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002–2008
A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002–2008
A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2002–2008
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2001–2007
A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001–2007
A.8.3 Consumer Income: Average Incomes by Region
Table A.27 AVERAGE INCOMES BY REGION, 2001–2007
A.8.4 Consumer Income: Growth by Region
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001–2007
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002–2008*
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002–2008*
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002–2008
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002–2008
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001–2008
A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001–2008 Skip to top