Consumer Appliances in Saudi Arabia
Consumer appliances is seeing steady overall volume and value growth in Saudi Arabia, supported by ongoing urbanisation in the Kingdom. This is further supported by strong inbound tourism and the growth of various industries in Saudi Arabia, in line with the overall Saudi 2030 Vision, which create to a robust economy. Indeed, Saudi Arabia constitutes a significant consumer market in the Middle East, with strong purchasing power thanks to increasing job security, more women and youth in the workf...
Euromonitor International's Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Saudi Arabia
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing number of households supports ongoing demand for refrigeration appliances
Environmentally-friendly and energy-efficient refrigerators are key themes in 2023
Smart-enabled options and high-tech solutions offer appeal to consumers
PROSPECTS AND OPPORTUNITIES
Economic development to further boost sales over the forecast period
Stable demand expected to continue over the forecast period
Ongoing rise of smart appliances will further boost growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Key players incorporate hygiene care features to meet ongoing consumer demand
Rise in demand for energy-efficient appliances helps to drive growth
Samsung’s AI EcoBubble range leads the way in technological advancements
PROSPECTS AND OPPORTUNITIES
Great ongoing potential for smart washing machines over the forecast period
Personalised washing programmes set to be an innovation-leading trend
Growth in urbanisation and population size will widen demand for home laundry appliances
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
New energy and water consumption standards set for dishwashers
Various factors influence sales of dishwashers in the Kingdom
Manufactures continue to develop technology for dishwashers to encourage new sales
PROSPECTS AND OPPORTUNITIES
Manufacturers will continue to focus on product innovations and technological developments
Urban development projects likely to support sales of dishwashers
Prices set to remain high due to strong focus on tech and innovation
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of large cooking appliances supported by overall population growth
Cookers maintain demand as essential appliances
LG promotes its cooking appliances with a cooking contest
PROSPECTS AND OPPORTUNITIES
LG launches new minimalist appliance designs
Growth in urbanisation and population size will widen demand for large cooking appliances
Local production expected for large cooking appliances, thus widening the range and helping to bring down unit prices
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 100 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Microwaves remain relevant thanks to multifunctional developments
Second-placed Samsung continues to see success with its Baker Series
Key players offer extra discounts on sales via their e-commerce channels
PROSPECTS AND OPPORTUNITIES
Smart microwaves set to support sales over the forecast period
Convection microwaves will retain their popularity
E-commerce will continue to prove beneficial for microwaves
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Production of Microwaves: Total Volume 2018-2023
Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Urbanisation and population growth support underlying sales of food preparation appliances
Brands continue to penetrate non-specialist electronics retailers in a bid to increase visibility
Promotional offers and brand partnerships seen as key strategies
Kenwood introduces a compact and multifunctional food processor with the MultiPro Go
PROSPECTS AND OPPORTUNITIES
Multi-purpose appliances to attract further attention over the forecast period
E-commerce sales are likely to maintain momentum within the category
Brands to focus on value pricing to attract and maintain consumer base
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Conventional light fryers offer an increasing array of functions
Philips’ Airfryer XXL series sees success, thanks to large capacity and fat-reduction technology
Coffee drinkers support sales of coffee machines
Electric multi-cookers and rice cookers offer convenience to busy consumers
PROSPECTS AND OPPORTUNITIES
Hard pod coffee machines likely to maintain sales due to ongoing popularity
Healthy cooking appliances will continue to attract attention, as deep fat fryers continue their decline
E-commerce will continue to support small cooking appliances
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Robotic vacuum cleaners start to gain significance in the Kingdom
Dyson brings a physical presence in Saudi Arabia via popup stores
New launches promote cordless vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Dyson set for further brand growth over the forecast period
Convenient-to-use and lightweight models set to drive sales in the forecast period
Cylinder vacuum cleaners to remain the most popular
Robotic vacuum cleaners set to remain somewhat niche
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dyson’s new pop-up store allows customers to test personal care appliances
Women’s empowerment helps to support sales in personal care
Consumers’ demand for convenience drives sales for personal care appliances overall
PROSPECTS AND OPPORTUNITIES
Personal care appliances to see ongoing sales over the forecast period
E-commerce to become a vital sales channel for the category
Brands to focus on making personal care appliances multifunctional and driven by convenience
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air conditioners remain in demand in the Kingdom
Shaker Group meets government energy-efficiency standards with its eco-friendly developments
Zamil Air Conditioners partners with Samsung to boost local manufacturing
Undesirable pollutants in indoor air support sales of air purifiers
PROSPECTS AND OPPORTUNITIES
On-going residential and commercial projects will support sales in air conditioners over the forecast period
Air purifiers set to maintain sales due to ongoing pollutant concerns
Energy-efficiency regulations will spur ongoing developments
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 174 Production of Air Conditioners: Total Volume 2018-2023
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN SAUDI ARABIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing number of households supports ongoing demand for refrigeration appliances
Environmentally-friendly and energy-efficient refrigerators are key themes in 2023
Smart-enabled options and high-tech solutions offer appeal to consumers
PROSPECTS AND OPPORTUNITIES
Economic development to further boost sales over the forecast period
Stable demand expected to continue over the forecast period
Ongoing rise of smart appliances will further boost growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Key players incorporate hygiene care features to meet ongoing consumer demand
Rise in demand for energy-efficient appliances helps to drive growth
Samsung’s AI EcoBubble range leads the way in technological advancements
PROSPECTS AND OPPORTUNITIES
Great ongoing potential for smart washing machines over the forecast period
Personalised washing programmes set to be an innovation-leading trend
Growth in urbanisation and population size will widen demand for home laundry appliances
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
New energy and water consumption standards set for dishwashers
Various factors influence sales of dishwashers in the Kingdom
Manufactures continue to develop technology for dishwashers to encourage new sales
PROSPECTS AND OPPORTUNITIES
Manufacturers will continue to focus on product innovations and technological developments
Urban development projects likely to support sales of dishwashers
Prices set to remain high due to strong focus on tech and innovation
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of large cooking appliances supported by overall population growth
Cookers maintain demand as essential appliances
LG promotes its cooking appliances with a cooking contest
PROSPECTS AND OPPORTUNITIES
LG launches new minimalist appliance designs
Growth in urbanisation and population size will widen demand for large cooking appliances
Local production expected for large cooking appliances, thus widening the range and helping to bring down unit prices
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 100 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Microwaves remain relevant thanks to multifunctional developments
Second-placed Samsung continues to see success with its Baker Series
Key players offer extra discounts on sales via their e-commerce channels
PROSPECTS AND OPPORTUNITIES
Smart microwaves set to support sales over the forecast period
Convection microwaves will retain their popularity
E-commerce will continue to prove beneficial for microwaves
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Production of Microwaves: Total Volume 2018-2023
Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Urbanisation and population growth support underlying sales of food preparation appliances
Brands continue to penetrate non-specialist electronics retailers in a bid to increase visibility
Promotional offers and brand partnerships seen as key strategies
Kenwood introduces a compact and multifunctional food processor with the MultiPro Go
PROSPECTS AND OPPORTUNITIES
Multi-purpose appliances to attract further attention over the forecast period
E-commerce sales are likely to maintain momentum within the category
Brands to focus on value pricing to attract and maintain consumer base
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Conventional light fryers offer an increasing array of functions
Philips’ Airfryer XXL series sees success, thanks to large capacity and fat-reduction technology
Coffee drinkers support sales of coffee machines
Electric multi-cookers and rice cookers offer convenience to busy consumers
PROSPECTS AND OPPORTUNITIES
Hard pod coffee machines likely to maintain sales due to ongoing popularity
Healthy cooking appliances will continue to attract attention, as deep fat fryers continue their decline
E-commerce will continue to support small cooking appliances
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Robotic vacuum cleaners start to gain significance in the Kingdom
Dyson brings a physical presence in Saudi Arabia via popup stores
New launches promote cordless vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Dyson set for further brand growth over the forecast period
Convenient-to-use and lightweight models set to drive sales in the forecast period
Cylinder vacuum cleaners to remain the most popular
Robotic vacuum cleaners set to remain somewhat niche
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dyson’s new pop-up store allows customers to test personal care appliances
Women’s empowerment helps to support sales in personal care
Consumers’ demand for convenience drives sales for personal care appliances overall
PROSPECTS AND OPPORTUNITIES
Personal care appliances to see ongoing sales over the forecast period
E-commerce to become a vital sales channel for the category
Brands to focus on making personal care appliances multifunctional and driven by convenience
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air conditioners remain in demand in the Kingdom
Shaker Group meets government energy-efficiency standards with its eco-friendly developments
Zamil Air Conditioners partners with Samsung to boost local manufacturing
Undesirable pollutants in indoor air support sales of air purifiers
PROSPECTS AND OPPORTUNITIES
On-going residential and commercial projects will support sales in air conditioners over the forecast period
Air purifiers set to maintain sales due to ongoing pollutant concerns
Energy-efficiency regulations will spur ongoing developments
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 174 Production of Air Conditioners: Total Volume 2018-2023
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
