Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

Date: March 1, 2014
Pages: 286
US$ 3,995.00
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Publisher: IDTechEx Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery

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Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024
Electronics and electrics are already used in packaging, from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. Electronic medication packs record how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - often used with other conventional electronics - can make new packaging and product features feasible. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising - progressing way beyond static print - and dramatically better consumer propositions.

This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to $1.45 billion within 10 years. The electronic packaging (e-packaging) market will remain primarily in consumer packaged goods (CPG) reaching 14.5 billion units that have electronic functionality within a decade.

E-packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands. It addresses the ageing population's consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.

Main drivers of the rapid growth

The rapid growth will be driven by trials now being carried out by leading CPG companies and the rapid technical developments emanating for over 3000 organisations, half of them academic, that are currently working on printed and potentially printed electronics.

The six main factors driving the rapid growth of electronic smart packaging are:
  • Ageing population
  • Consumers are more demanding
  • Consumers are more wealthy
  • Changing lifestyles
  • Tougher legislation
  • Concern about crime and the new terrorism
There will also be growth from existing applications such as talking pizza boxes, winking logos on multipacks of biscuits and bottles of rum, compliance monitoring blisterpacks in drug trials, prompting plastic bottles of drugs that prompt the user, testers on batteries and reprogrammable decoration on mobile phones. However, IDTechEx's projected adoption only represents a few percent of CPG packages being fitted with these devices in 2024.

There are still many challenges to be addressed, including creating sustainable e-packaging products rather than one-off projects. Cost and lack of integrators and complete product designers are current limitations.

All of these trends, including detailed ten year forecasts, are covered in this IDTechEx report 'Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024'. The report reveals many ways in which brands can create a sharp increase in market share, customer satisfaction and profitability. It covers case studies of successes and failures and why.

To gain very high volume, and therefore lowest costs, by selling across all industries, basic hardware platforms such as the very low cost talking label must be developed. These are discussed. The detailed market forecasts, statistics for associated industries, pros and cons, technology choices and lessons of success and failure provide a lucid, compact analysis for the busy executive. There is much for both non-technical and technical readers.

Forecasts are given in terms of number of units and total market value for each of the following:
  • Winking and decal refers to labels that wink an image on and off and reprogrammable decoration on mobile phones etc
  • Scrolling and page turn refers to text and graphics accessed by scrolling or page turning
  • Audio and timer refers to voice, music or alert sounds including those produced by timers or sensors
  • Status refers to visible indication of status as with the tester on a battery case and an indication of how much is left in an aerosol can
  • Other CPG
  • EAS (electronic article surveillance)
  • RFID drugs, postal, retail cases
  • RFID retail primary packs/item level
  • The impact of NFC on packaging

1.1. Key trends
1.2. Technology Assessment


2.1. Smart Phones
2.2. Tablets
2.3. Notebooks
2.4. Monitors
2.5. Mobile, tablet, notebook, monitor and TV displays
2.6. OLED lighting
2.7. OPV and DSSCs
2.8. Electroluminescent Displays
2.9. Key market forecasts
2.10. Players



4.2. Smart phones and tablets
4.3. Notebooks and monitors
4.5. Other thin film
4.6. LCD Displays
4.7. Transparent heaters
4.8. EMI shielding
4.9. Summary


5.1. Large- sized devices
5.2. Current-driven devices
5.3. Flexibility
5.4. Cost
5.5. Low power consumption


6.1. Indium tin oxide
  6.1.2. Large area
  6.1.3. Index-Matching
  6.1.4. Cost
  6.1.5. Thinness
  6.1.6. SWOT analysis
  6.1.7. Current uses
  6.1.8. Future uses
  6.1.9. Players
6.2. Non-ITO oxides
6.3. Silver nanowires
  6.3.2. SWOT analyses
  6.3.3. Current uses
  6.3.4. Future trends and market drivers
  6.3.5. Players
6.4. Graphene
  6.4.2. SWOT analyses
  6.4.3. Current uses
  6.4.4. Future trends and market drives
  6.4.5. Players
6.5. Carbon nanotubes
  6.5.2. SWOT analyses
  6.5.3. Current uses
  6.5.4. Future trends and market drives
  6.5.5. Players
  6.5.6. PDOT:PSS
  6.5.7. SWOT analyses
  6.5.8. Current uses
  6.5.9. Future trends and market drives
  6.5.10. Players
6.6. Metal Mesh
  6.6.2. Direct printing
  6.6.3. SWOT analyses
  6.6.4. Current uses
  6.6.5. Future trends
  6.6.6. Players
  6.6.7. Embossing/Imprinting
  6.6.8. SWOT analyses
  6.6.9. Current uses
  6.6.10. Future trends
  6.6.11. Players
  6.6.12. Photolithography and etching
  6.6.13. SWOT analyses
  6.6.14. Current uses
  6.6.15. Future trends
  6.6.16. Players
  6.6.17. Summary of metal mesh TCF
6.7. Micro fine wire
  6.7.1. SWOT analyses
  6.7.2. Current uses
  6.7.3. Future Trends
  6.7.4. Players
6.8. Other nanotechnology-enabled TCFs
  6.8.2. Players
6.9. Benchmarking


7.1. Key conclusions
7.2. Smart phones (touch)
7.3. Tablets (touch)
7.4. Notebooks (touch)
7.5. Monitors (touch)
7.6. Mobile, tablet, notebook, monitor and TV displays
7.7. OLED Lighting
7.8. Organic photovoltaics
7.9. Dye Sensitised Solar Cells
7.10. Electroluminescent displays
7.11. Market growth rate and size by technology
7.12. Averages selling point projections
7.13. Graphene
7.14. Carbon nanotubes
7.15. Metal mesh
7.16. Silver nanowires
7.17. ITO on PET
7.18. ITO on Glass
7.19. PEDOT


8.1. Arkema
8.2. Blue Nano
8.3. Bluestone Global Tech
8.4. Cambrios
8.5. Canatu
8.6. Carestream
8.7. Cima Nanotech
8.8. ClearJet
8.9. Dai Nippon Printing
8.10. Displax Interactive Systems
8.11. Goss International Americas
8.12. Graphene Laboratories
8.13. Graphene Square
8.14. Heraeus
8.15. Nanogap
8.16. Nanotech and Beyond
8.17. O-Film
8.18. Peratech
8.19. PolyIC
8.20. Poly-Ink
8.21. Rolith
8.22. Seashell Technology
8.23. Showa Denko
8.24. Sinovia Technologies
8.25. SouthWest NanoTechnologies
8.26. Unidym
8.27. UniPixel
8.28. University of Exeter
8.29. Visual Planet
8.30. XinNano Materials
8.31. Zytronic


9.1. Agfa-Gevaert
9.2. 3M
9.3. Atmel
9.4. C3Nano
9.5. Chasm Technologies
9.6. Cheil Industries
9.7. Chimei Innolux
9.8. Chisso Corp.
9.9. Conductive Inkjet Technologies (Carlco)
9.10. Dontech Inc.
9.11. Duke University
9.12. Eastman Kodak
9.13. Eikos
9.14. ELK
9.15. Evaporated Coatings Inc.
9.16. Evonik
9.17. Fujifilm Ltd
9.18. Fujitsu
9.19. Gunze Ltd
9.20. Hitachi Chemical
9.21. Holst Center
9.22. Iljin Display
9.23. Institute of Chemical and Engineering Sciences (ICES), Singapore
9.24. Join Well Technology Company Ltd.
9.25. J-Touch
9.26. KAIST
9.27. Komoro
9.28. KPT Shanghai Keyan Phosphor Technology Co. Ltd.
9.29. Lee Tat Industrial Development (LTI) Ltd
9.30. LG Chem
9.31. Maxfilm
9.32. Mianyang Prochema Plastics Co., Ltd.
9.33. Mirae/MNTec
9.34. Mitsui & Co. (U.S.A.), Inc., Mitsui Ltd., Japan
9.35. Mutto Optronics
9.36. Nagase Corporation
9.37. Nanopyxis
9.38. National Institute of Advanced Industrial Science and Technology (AIST)
9.39. National University of Singapore (NUS)
9.40. Nicanti
9.41. Nitto Denko
9.42. Oike & CO., Ltd.
9.43. Oji Paper Group
9.44. Panipol Ltd
9.45. Perceptive Pixel
9.46. Polychem UV/EB
9.47. Power Booster
9.48. Rice University
9.49. Samsung Electronics, Korea
9.50. Sang Bo Corporation (SBK), Korea
9.51. Sekisui Nano Coat Technology Ltd
9.52. Sheldahl
9.53. Sigma-Aldrich
9.54. Sony Corporation
9.55. Sumitomo Metal Mining Co., Inc.
9.56. Suzutora
9.57. TDK
9.58. Teijin Kasei America, Inc. / Teijin Chemical
9.59. Top Nanosys
9.60. Toray Advanced Film (TAF)
9.61. Toyobo
9.62. UCLA
9.63. Unidym
9.64. University of Michigan
9.65. VisionTek Systems Ltd.
9.66. Young Fast Optoelectronics

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