Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)
The web analytics market analysis consists of various types of solutions and services, applications, deployment types, verticals, and regions. The overall market size is found by adding up the market size of each solution and services such as web engine, indexing and analysis, software query, engine reports and dashboards, professional services and support, maintenance services, and others.
In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.
Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.
A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that’s the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.
The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.
In web analytics, each solution and service is playing an important role in the market. These solutions and services support various applications including social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis and performance monitoring and other applications.
Most of the enterprises are focusing on marketing effectiveness, reducing causes of attrition of consumers, enhancing customer experience for competitive, and market intelligence. Web analytics helps to gain behavioral insight through various solutions. The web analytics solutions help companies to monitor the customer interaction and trends, which in turn helps them to support their marketing strategies. Hence, the increased focus on web marketing and ads campaigning and increasing e-commerce is one of the major drivers for the web analytics market.
A new innovation, such as real-time web analytics, is higher version of traditional web analytics. Real-time web analytics offers a great help for enterprises by analyzing customer interactions while they happen. It helps in gaining the greatest business assets that’s the insight about the customer behavior and empowers the marketers and ad publishers and companies to take the next best action.
The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the applications, deployment type, organization size, verticals, and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 OBJECTIVES
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 KEY DATA FROM PRIMARY & SECONDARY SOURCES
1.5.2 DATA TRIANGULATION & MARKET FORECASTING
1.6 FORECAST ASSUMPTIONS
2 EXECUTIVE SUMMARY
2.1 ABSTRACT
2.2 OVERALL MARKET SIZE
3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 MARKET EVOLUTION
3.3 MARKET SEGMENTATION
3.4 MARKET DYNAMICS
3.4.1 DRIVERS
3.4.1.1 Increasing Shift to Data Driven Businesses
3.4.1.2 Ceaseless Rise in Online Shopping
3.4.1.3 Marketing Automation
3.4.2 RESTRAINTS
3.4.2.1 Data Privacy and Regulations’ Compliance
3.4.2.2 Open Source Vendors
3.4.3 OPPORTUNITIES
3.4.3.1 Multi-channel Marketing
3.4.3.2 Increasing Cloud Adoption Trend
3.4.3.3 Need of predictive analytics
3.4.4 IMPACT ANALYSIS OF DROS
3.4.5 VALUE CHAIN
4 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY SOLUTION
4.1 INTRODUCTION
4.2 SEARCH ENGINE TRACKING & RANKING
4.2.1 OVERVIEW
4.2.2 MARKET SIZE & FORECAST
4.3 HEAT MAP ANALYTICS
4.3.1 OVERVIEW
4.3.2 MARKET SIZE & FORECAST
4.4 MARKETING AUTOMATION
4.4.1 OVERVIEW
4.4.2 MARKET SIZE & FORECAST
4.5 BEHAVIOR-BASED TARGETING
4.5.1 OVERVIEW
4.6 OTHERS
4.6.1 OVERVIEW
4.6.2 MARKET SIZE & FORECAST
5 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY SERVICE
5.1 INTRODUCTION
5.2 PROFESSIONAL SERVICES
5.2.1 OVERVIEW
5.2.2 MARKET SIZE & FORECAST
5.3 SUPPORT & MAINTENANCE
5.3.1 OVERVIEW
5.3.2 MARKET SIZE & FORECAST
6 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY DEPLOYMENT TYPE
6.1 INTRODUCTION
6.2 ON-DEMAND
6.2.1 OVERVIEW
6.2.2 MARKET SIZE & FORECAST
6.3 ON-PREMISE
6.3.1 OVERVIEW
6.3.2 MARKET SIZE & FORECAST
7 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY APPLICATION
7.1 INTRODUCTION
7.2 SOCIAL MEDIA MANAGEMENT
7.2.1 OVERVIEW
7.2.2 MARKET SIZE & FORECAST
7.3 TARGETING & BEHAVIORAL ANALYSIS
7.3.1 OVERVIEW
7.3.2 MARKET SIZE & FORECAST
7.4 DISPLAY ADVERTISING OPTIMIZATION
7.4.1 OVERVIEW
7.4.2 MARKET SIZE & FORECAST
7.5 MULTICHANNEL CAMPAIGN ANALYSIS
7.5.1 OVERVIEW
7.5.2 MARKET SIZE & FORECAST
7.6 PERFORMANCE MONITORING
7.6.1 OVERVIEW
7.6.2 MARKET SIZE & FORECAST
7.7 OTHERS
7.7.1 OVERVIEW
7.7.2 MARKET SIZE & FORECAST
8 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY VERTICAL
8.1 INTRODUCTION
8.2 RETAIL & CONSUMER GOODS
8.2.1 OVERVIEW
8.2.2 MARKET SIZE & FORECAST
8.3 BFSI
8.3.1 OVERVIEW
8.3.2 MARKET SIZE & FORECAST
8.4 GOVERNMENT
8.4.1 OVERVIEW
8.4.2 MARKET SIZE & FORECAST
8.5 TRAVEL & HOSPITALITY
8.5.1 OVERVIEW
8.5.2 MARKET SIZE & FORECAST
8.6 MEDIA & ENTERTAINMENT
8.6.1 OVERVIEW
8.6.2 MARKET SIZE & FORECAST
8.7 HEALTHCARE & LIFE SCIENCES
8.7.1 OVERVIEW
8.7.2 MARKET SIZE & FORECAST
8.8 TELECOMMUNICATION & IT
8.8.1 OVERVIEW
8.8.2 MARKET SIZE & FORECAST
8.9 OTHERS
8.9.1 OVERVIEW
8.9.2 MARKET SIZE & FORECAST
9 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY REGION
9.1 INTRODUCTION
9.2 MARKET SIZE & FORECAST
9.2.1 PARFAIT CHART
9.2.2 REGIONAL MARKET LIFECYCLE
9.3 NORTH AMERICA
9.3.1 OVERVIEW
9.3.2 MARKET SIZE & FORECAST
9.4 EUROPE
9.4.1 OVERVIEW
9.4.2 MARKET SIZE & FORECAST
9.5 ASIA-PACIFIC
9.5.1 OVERVIEW
9.5.2 MARKET SIZE & FORECAST
9.6 MIDDLE EAST & AFRICA
9.6.1 OVERVIEW
9.6.2 MARKET SIZE & FORECAST
9.7 LATIN AMERICA
9.7.1 OVERVIEW
9.7.2 MARKET SIZE & FORECAST
10 COMPETITIVE LANDSCAPE
10.1 COMPETITIVE LANDSCAPE
10.1.1 ECOSYSTEM & ROLES
10.2 END-USER LANDSCAPE
10.2.1 MARKET OPPORTUNITY ANALYSIS
10.2.2 END-USER ANALYSIS
10.2.2.1 High Adoption by Large Enterprises and SMBs in Retail Sector
10.2.2.2 Increasing Online Shopping
10.2.2.3 Demand for Digital Marketing
11 COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES, STRATEGIES & INSIGHTS, DEVELOPMENTS AND MNM VIEW)
11.1 ADOBE SYSTEMS
11.2 AT INTERNET
11.3 GOOGLE
11.4 IBM
11.5 MICROSTRATEGY
11.6 SAS
11.7 SPLUNK
11.8 TABLEAU SOFTWARE
11.9 TERADATA CORPORATION
11.1 WEBTRENDS (Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.)
APPENDIX
? MERGERS AND ACQUISITIONS (M&A)
? VENTURE CAPITAL TRENDS
? SOCIAL TRENDS
1.1 OBJECTIVES
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 KEY DATA FROM PRIMARY & SECONDARY SOURCES
1.5.2 DATA TRIANGULATION & MARKET FORECASTING
1.6 FORECAST ASSUMPTIONS
2 EXECUTIVE SUMMARY
2.1 ABSTRACT
2.2 OVERALL MARKET SIZE
3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 MARKET EVOLUTION
3.3 MARKET SEGMENTATION
3.4 MARKET DYNAMICS
3.4.1 DRIVERS
3.4.1.1 Increasing Shift to Data Driven Businesses
3.4.1.2 Ceaseless Rise in Online Shopping
3.4.1.3 Marketing Automation
3.4.2 RESTRAINTS
3.4.2.1 Data Privacy and Regulations’ Compliance
3.4.2.2 Open Source Vendors
3.4.3 OPPORTUNITIES
3.4.3.1 Multi-channel Marketing
3.4.3.2 Increasing Cloud Adoption Trend
3.4.3.3 Need of predictive analytics
3.4.4 IMPACT ANALYSIS OF DROS
3.4.5 VALUE CHAIN
4 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY SOLUTION
4.1 INTRODUCTION
4.2 SEARCH ENGINE TRACKING & RANKING
4.2.1 OVERVIEW
4.2.2 MARKET SIZE & FORECAST
4.3 HEAT MAP ANALYTICS
4.3.1 OVERVIEW
4.3.2 MARKET SIZE & FORECAST
4.4 MARKETING AUTOMATION
4.4.1 OVERVIEW
4.4.2 MARKET SIZE & FORECAST
4.5 BEHAVIOR-BASED TARGETING
4.5.1 OVERVIEW
4.6 OTHERS
4.6.1 OVERVIEW
4.6.2 MARKET SIZE & FORECAST
5 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY SERVICE
5.1 INTRODUCTION
5.2 PROFESSIONAL SERVICES
5.2.1 OVERVIEW
5.2.2 MARKET SIZE & FORECAST
5.3 SUPPORT & MAINTENANCE
5.3.1 OVERVIEW
5.3.2 MARKET SIZE & FORECAST
6 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY DEPLOYMENT TYPE
6.1 INTRODUCTION
6.2 ON-DEMAND
6.2.1 OVERVIEW
6.2.2 MARKET SIZE & FORECAST
6.3 ON-PREMISE
6.3.1 OVERVIEW
6.3.2 MARKET SIZE & FORECAST
7 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY APPLICATION
7.1 INTRODUCTION
7.2 SOCIAL MEDIA MANAGEMENT
7.2.1 OVERVIEW
7.2.2 MARKET SIZE & FORECAST
7.3 TARGETING & BEHAVIORAL ANALYSIS
7.3.1 OVERVIEW
7.3.2 MARKET SIZE & FORECAST
7.4 DISPLAY ADVERTISING OPTIMIZATION
7.4.1 OVERVIEW
7.4.2 MARKET SIZE & FORECAST
7.5 MULTICHANNEL CAMPAIGN ANALYSIS
7.5.1 OVERVIEW
7.5.2 MARKET SIZE & FORECAST
7.6 PERFORMANCE MONITORING
7.6.1 OVERVIEW
7.6.2 MARKET SIZE & FORECAST
7.7 OTHERS
7.7.1 OVERVIEW
7.7.2 MARKET SIZE & FORECAST
8 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY VERTICAL
8.1 INTRODUCTION
8.2 RETAIL & CONSUMER GOODS
8.2.1 OVERVIEW
8.2.2 MARKET SIZE & FORECAST
8.3 BFSI
8.3.1 OVERVIEW
8.3.2 MARKET SIZE & FORECAST
8.4 GOVERNMENT
8.4.1 OVERVIEW
8.4.2 MARKET SIZE & FORECAST
8.5 TRAVEL & HOSPITALITY
8.5.1 OVERVIEW
8.5.2 MARKET SIZE & FORECAST
8.6 MEDIA & ENTERTAINMENT
8.6.1 OVERVIEW
8.6.2 MARKET SIZE & FORECAST
8.7 HEALTHCARE & LIFE SCIENCES
8.7.1 OVERVIEW
8.7.2 MARKET SIZE & FORECAST
8.8 TELECOMMUNICATION & IT
8.8.1 OVERVIEW
8.8.2 MARKET SIZE & FORECAST
8.9 OTHERS
8.9.1 OVERVIEW
8.9.2 MARKET SIZE & FORECAST
9 WEB ANALYTICS: MARKET SIZE, ANALYSIS & FORECAST BY REGION
9.1 INTRODUCTION
9.2 MARKET SIZE & FORECAST
9.2.1 PARFAIT CHART
9.2.2 REGIONAL MARKET LIFECYCLE
9.3 NORTH AMERICA
9.3.1 OVERVIEW
9.3.2 MARKET SIZE & FORECAST
9.4 EUROPE
9.4.1 OVERVIEW
9.4.2 MARKET SIZE & FORECAST
9.5 ASIA-PACIFIC
9.5.1 OVERVIEW
9.5.2 MARKET SIZE & FORECAST
9.6 MIDDLE EAST & AFRICA
9.6.1 OVERVIEW
9.6.2 MARKET SIZE & FORECAST
9.7 LATIN AMERICA
9.7.1 OVERVIEW
9.7.2 MARKET SIZE & FORECAST
10 COMPETITIVE LANDSCAPE
10.1 COMPETITIVE LANDSCAPE
10.1.1 ECOSYSTEM & ROLES
10.2 END-USER LANDSCAPE
10.2.1 MARKET OPPORTUNITY ANALYSIS
10.2.2 END-USER ANALYSIS
10.2.2.1 High Adoption by Large Enterprises and SMBs in Retail Sector
10.2.2.2 Increasing Online Shopping
10.2.2.3 Demand for Digital Marketing
11 COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES, STRATEGIES & INSIGHTS, DEVELOPMENTS AND MNM VIEW)
11.1 ADOBE SYSTEMS
11.2 AT INTERNET
11.3 GOOGLE
11.4 IBM
11.5 MICROSTRATEGY
11.6 SAS
11.7 SPLUNK
11.8 TABLEAU SOFTWARE
11.9 TERADATA CORPORATION
11.1 WEBTRENDS (Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.)
APPENDIX
? MERGERS AND ACQUISITIONS (M&A)
? VENTURE CAPITAL TRENDS
? SOCIAL TRENDS
LIST OF TABLES
TABLE 1 WEB ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 2 WEB ANALYTICS MARKET GROWTH, BY REGION, 2015-2019 (Y-O-Y %)
TABLE 3 WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 4 WEB ANALYTICS MARKET GROWTH, BY SOLUTION, 2015-2019 (Y-O-Y %)
TABLE 5 WEB ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2014-2019($MILLION)
TABLE 6 SEARCH ENGINE TRACKING & RANKING MARKET SIZE, BY VERTICAL,2014-2019 ($MILLION)
TABLE 7 HEAT MAP ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 8 MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 9 BEHAVIOR-BASED TARGETING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 10 OTHER SOLUTIONS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 11 WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 12 WEB ANALYTICS MARKET GROWTH, BY SERVICE, 2015-2019 (Y-O-Y %)
TABLE 13 WEB ANALYTICS SERVICES MARKET SIZE, BY REGION, 2014-2019($MILLION)
TABLE 14 PROFESSIONAL SERVICES MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 15 SUPPORT AND MAINTENANCE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 16 WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 17 WEB ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE, 2015-2019 (Y-O-Y %)
TABLE 18 ON-PREMISE MARKET SIZE, BY TYPE, 2014-2019 ($MILLION)
TABLE 19 ON-DEMAND MARKET SIZE, BY TYPE, 2014-2019 ($MILLION)
TABLE 20 WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 21 WEB ANALYTICS MARKET GROWTH, BY APPLICATION, 2015-2019 (Y-O-Y %)
TABLE 22 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 23 TARGETING AND BEHAVIORAL ANALYSIS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 24 DISPLAY ADVERTISING OPTIMIZATION MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 25 MULTICHANNEL CAMPAIGN ANALYSIS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 26 PERFORMANCE MONITORINGANALYSIS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 27 OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 28 WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 29 WEB ANALYTICS MARKET GROWTH, BY VERTICAL, 2015-2019 (Y-O-Y %)
TABLE 30 RETAIL AND CONSUMER GOODS MARKET SIZE, BY APPLICATION,2014-2019 ($MILLION)
TABLE 31 RETAIL AND CONSUMER GOODS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 32 BFSI MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 33 BFSI MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 34 GOVERNMENT MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 35 GOVERNMENT MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 36 TRAVEL AND HOSPITALITY MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 37 TRAVEL AND HOSPITALITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 38 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 39 MEDIA AND ENTERTAINMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 40 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY APPLICATION,2014-2019 ($MILLION)
TABLE 41 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 42 TELECOMMUNICATION AND IT MARKET SIZE, BY APPLICATION,2014-2019 ($MILLION)
TABLE 43 TELECOMMUNICATION AND IT MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 44 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 45 OTHER VERTICALS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 46 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 47 NORTH AMERICA: WEBANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 48 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY VERTICAL,2014-2019 ($MILLION)
TABLE 49 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION)
TABLE 50 EUROPE: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 51 EUROPE: WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 52 EUROPE: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 53 EUROPE: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION)
TABLE 54 APAC: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 55 APAC: WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 56 APAC: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 57 APAC: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 58 MEA: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 59 MEA: WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 60 MEA: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 61 MEA: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 62 LATIN AMERICA: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 63 LATIN AMERICA:WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 64 LATIN AMERICA: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 65 LATIN AMERICA: WEB ANALYTIC MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION)
TABLE 1 WEB ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 2 WEB ANALYTICS MARKET GROWTH, BY REGION, 2015-2019 (Y-O-Y %)
TABLE 3 WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 4 WEB ANALYTICS MARKET GROWTH, BY SOLUTION, 2015-2019 (Y-O-Y %)
TABLE 5 WEB ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2014-2019($MILLION)
TABLE 6 SEARCH ENGINE TRACKING & RANKING MARKET SIZE, BY VERTICAL,2014-2019 ($MILLION)
TABLE 7 HEAT MAP ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 8 MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 9 BEHAVIOR-BASED TARGETING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 10 OTHER SOLUTIONS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 11 WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 12 WEB ANALYTICS MARKET GROWTH, BY SERVICE, 2015-2019 (Y-O-Y %)
TABLE 13 WEB ANALYTICS SERVICES MARKET SIZE, BY REGION, 2014-2019($MILLION)
TABLE 14 PROFESSIONAL SERVICES MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 15 SUPPORT AND MAINTENANCE MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 16 WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 17 WEB ANALYTICS MARKET GROWTH, BY DEPLOYMENT TYPE, 2015-2019 (Y-O-Y %)
TABLE 18 ON-PREMISE MARKET SIZE, BY TYPE, 2014-2019 ($MILLION)
TABLE 19 ON-DEMAND MARKET SIZE, BY TYPE, 2014-2019 ($MILLION)
TABLE 20 WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 21 WEB ANALYTICS MARKET GROWTH, BY APPLICATION, 2015-2019 (Y-O-Y %)
TABLE 22 SOCIAL MEDIA MANAGEMENT MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 23 TARGETING AND BEHAVIORAL ANALYSIS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 24 DISPLAY ADVERTISING OPTIMIZATION MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 25 MULTICHANNEL CAMPAIGN ANALYSIS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 26 PERFORMANCE MONITORINGANALYSIS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 27 OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 28 WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 29 WEB ANALYTICS MARKET GROWTH, BY VERTICAL, 2015-2019 (Y-O-Y %)
TABLE 30 RETAIL AND CONSUMER GOODS MARKET SIZE, BY APPLICATION,2014-2019 ($MILLION)
TABLE 31 RETAIL AND CONSUMER GOODS MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 32 BFSI MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 33 BFSI MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 34 GOVERNMENT MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 35 GOVERNMENT MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 36 TRAVEL AND HOSPITALITY MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 37 TRAVEL AND HOSPITALITY MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 38 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 39 MEDIA AND ENTERTAINMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 40 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY APPLICATION,2014-2019 ($MILLION)
TABLE 41 HEALTHCARE AND LIFE SCIENCES MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 42 TELECOMMUNICATION AND IT MARKET SIZE, BY APPLICATION,2014-2019 ($MILLION)
TABLE 43 TELECOMMUNICATION AND IT MARKET SIZE, BY REGION,2014-2019 ($MILLION)
TABLE 44 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2014-2019 ($MILLION)
TABLE 45 OTHER VERTICALS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 46 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 47 NORTH AMERICA: WEBANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 48 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY VERTICAL,2014-2019 ($MILLION)
TABLE 49 NORTH AMERICA: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION)
TABLE 50 EUROPE: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 51 EUROPE: WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 52 EUROPE: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 53 EUROPE: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION)
TABLE 54 APAC: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 55 APAC: WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 56 APAC: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 57 APAC: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 58 MEA: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 59 MEA: WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 60 MEA: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 61 MEA: WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT TYPE, 2014-2019 ($MILLION)
TABLE 62 LATIN AMERICA: WEB ANALYTICS MARKET SIZE, BY SOLUTION, 2014-2019 ($MILLION)
TABLE 63 LATIN AMERICA:WEB ANALYTICS MARKET SIZE, BY SERVICE, 2014-2019 ($MILLION)
TABLE 64 LATIN AMERICA: WEB ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 65 LATIN AMERICA: WEB ANALYTIC MARKET SIZE, BY DEPLOYMENT TYPE,2014-2019 ($MILLION)
Today, large enterprises as well as the Small and Medium businesses (SMBs) rely largely on the digital data gathered through their web portals. This is because of the rising need of the digital marketers, advertisers and publishers to segment their premium buyers from other customers, track the overall website visitor traffic, manage ad campaigns and improve the complete website performance. Website analytics solutions cater to all these requirements and help the enterprises in reforming their business strategies and add to the online sales. Enterprises across diversified verticals such as retail and consumer goods, healthcare, travel and tourism and others collect data from various sources to understand the customer needs, preference, and drivers for customer loyalty.
IBM, Adobe Systems, Oracle, SAS, Google and Yahoo are active vendors in the web analytics market. These vendors offer their solutions to capture all the interactions and apply big data technologies to derive valuable insights and trends of the customers’ purchasing behavior. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across verticals and regions based on the various types of applications.
This web analytics market research report categorizes the global market on the basis of software, service, application, deployment type, vertical, and geographical location. It also forecasts revenues and analyzes trends in each of the sub-markets.
On the basis of solutions: This market is segmented on the basis of solutions such as search engine tracking and ranking, heat map analytics, marketing automation, behavior based targeting and others.
On the basis of service: This market is segmented on the basis of services such as professional services and support and maintenance services.
On the basis of deployment type: This market is segmented on the basis of deployment type into on-premise deployment and on-demand deployment.
On the basis of application: This market is segmented on the basis of applications such as social media management, search engine and content optimization, targeting and behavioral analysis, display advertising optimization, mobile website and application tracking, multi-channel campaign analysis and performance monitoring.
On the basis of vertical: This market is classified into different industry verticals such as retail and consumer goods, Banking, Financial Services and Insurance (BFSI), government, travel and tourism, media and entertainment, healthcare, telecommunication and IT and others.
On the basis of region: Geographical regions are classified into NA, EU, APAC, MEA and LA.
