Unlike in most other markets, in Bulgaria tea sales are dominated by fruit/herbal tea as opposed to black tea. There is no traditional culture of consumption of black tea in the country despite the Turkish legacy. Fruit/herbal tea accounted for 88% of tea retail volume sales in 2011 and healthy growth in this area drove overall tea sales during the year. Local companies dominate the area and offer single or mixed herb teas. Typically, Bulgarian tea companies offer chamomile, mint and mixed herb...
Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tea in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Bioprogramma Ood in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Bioprogramma OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bioprogramma OOD: Competitive Position 2011
Mercury Ad in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 3 Mercury AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Mercury P&P AD: Competitive Position 2011
Executive Summary
Economic Downturn Continues To Negatively Affect Hot Drinks Growth
Multinationals Increase Sales Share While Entry of New Companies Is Limited
Off-trade Sales Drive Volume Growth
Volume and Value Growth Expected To Rise Over Forecast Period
Key Trends and Developments
Economic Downturn Still Negatively Affecting Hot Drinks Growth
Producers To Tailor Product Features According To Changing Demographics
Chained Coffee Shops Support Coffee Sales
Small Grocers Lose Ground To Supermarkets/hypermarkets
Niche and Upmarket Products Enter Bulgaria
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
National Consumer Expenditure
Sources
Summary 5 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Bioprogramma Ood in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Bioprogramma OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bioprogramma OOD: Competitive Position 2011
Mercury Ad in Hot Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 3 Mercury AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Mercury P&P AD: Competitive Position 2011
Executive Summary
Economic Downturn Continues To Negatively Affect Hot Drinks Growth
Multinationals Increase Sales Share While Entry of New Companies Is Limited
Off-trade Sales Drive Volume Growth
Volume and Value Growth Expected To Rise Over Forecast Period
Key Trends and Developments
Economic Downturn Still Negatively Affecting Hot Drinks Growth
Producers To Tailor Product Features According To Changing Demographics
Chained Coffee Shops Support Coffee Sales
Small Grocers Lose Ground To Supermarkets/hypermarkets
Niche and Upmarket Products Enter Bulgaria
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
National Consumer Expenditure
Sources
Summary 5 Research Sources
