RTD Tea in Iran

March 2015 | 16 pages | ID: R530BBED8C1EN
Euromonitor International Ltd

Abstracts

Although per capita volume consumption of tea remained very high in Iran in 2014, consumer acceptance of RTD tea was minimal. Although Golestan Co introduced Golestan Iced tea in Iran in 2010, the response to this new product launch was not particularly positive. The unit price of Golestan Iced tea was IRR10,000 for 350ml in 2014, which is too high for many consumers. Golestan Co tried to increase awareness of this new product and to encourage consumers to try it by offering free product...

Euromonitor International's RTD Tea in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Executive Summary
Soft Drinks Starts To Grow Again in 2014, After A Strong Decline the Previous Year
the Low Base Remains the Main Driver of Growth for Most Categories
Domestic Production Remains Popular Even for Multinational Brands
Independent Small Grocers Remains Dominant in the Off-trade Channel
A Healthy Growth Trend Is Predicted for the Next Five Years If the Political Situation Improves
Market Data
  Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
  Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
  Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
  Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
  Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
  Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
  Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
  Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
  Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
  Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
  Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
  Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
  Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
  Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
  Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
  Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
  Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
  Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
  Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
  Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
  Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
  Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
  Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
  Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
  Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
  Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
  Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources