Tomorrow’s Big Spenders: The Global Student Market

Date: February 1, 2013
Pages: 89
Price:
US$ 2,600.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T6A61CAC753EN
Leaflet:

Download PDF Leaflet

Tomorrow’s Big Spenders: The Global Student Market

Euromonitor International team is on holiday from December 18th until January 5th, and the reports will not be dispatched during this period.
We apologize for inconvenience.


The global student base is expanding, as young people choose higher education in the face of an increasingly competitive job market. Whilst rising tuition and living costs mean many students are living on a tight budget, their combined purchasing power is impressive and brands are keen to capture the loyalty of these future big spenders as they become consumers in their own right. This report examines global student behaviour and spending habits, and the opportunities they present for marketers.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Strategy Briefing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Student Demographics
  Chart 1 Leading Global Higher Education Markets 2012
Costs and Spending Power
Characteristics of Generation Y
Eating Habits
Social Life
Attitudes Towards Technology
Attitudes Towards Travel
Outlook
Introduction
First-time Consumers
Student Definition
Euromonitor International Surveys
Overview of Generation Y
Summary 1 Generational Cohorts
Summary 2 Gen Y Characteristics
Student Demographics
Number of Students
  Table 1 Major Markets: Number of Higher Education Students 2007-2012
  Chart 2 Major Markets: Higher Education Students as % Total Population 2012
Reasons for Going Into Higher Education
  Chart 3 Major Markets: Youth Unemployment Rate by Country 2006-2011
International Students
  Chart 4 Major Markets: Number of Foreign Students in Leading Host Countries 2007/2012
Summary 3 The Most Overseas-friendly Countries for Universities, 2011
Adult Learning
Finance and Spending Power
Public and Private Spending on Higher Education
  Table 2 Major Markets: Spending on Education Per Student in Higher Education 2007/2012
the Costs To Students
  Chart 5 Major Markets: Education Costs as % Monthly Budget Among College Students, by Country
Financing Education
  Chart 6 Methods Used by College Students to Finance Education, by Region
Government Aid
  Table 3 Major Markets: Distribution of Financial Aid to Students in Selected Countries
Education Loans
  Table 4 Major Markets: Education Lending - Outstanding Balance by Country 2007/2012
Student Behaviour
Eating Habits
  Chart 7 When Students Eat - Global
  Chart 8 Home Eating Habits - Global
  Chart 9 Reasons for Buying Ready Meals - Global
  Chart 10 Dietary Restrictions - Global
  Table 5 Global Sales of Weight Management Products 2007/2012
  Chart 11 Willingness to Pay More for Specific Attributes - Global
  Table 6 Fairtrade Sales in Leading Countries 2010/2011
Social Life
  Chart 12 Factors Important for Happiness and Fulfilment - Global
  Chart 13 Major Markets: Frequency of Alcohol Consumption
  Chart 14 Alcohol Consumption - Global
Technology
  Chart 15 Time Spent Researching On-line for Educational Purposes by Gender
  Chart 16 On-line Activities - Global
  Chart 17 Mobile Phone Activities - Global
  Chart 18 Global Sales of Smart Devices 2006/2011/2016
Summary 4 Useful Student Apps 2012
Student Travel
Students' Attitudes and Aspirations
  Chart 19 Student Attitudes to Life - Global
  Table 7 Factors That Make For a Happy Life, by Country
Country Snapshots
Brazil
  Chart 20 Brazil: Number of Higher Education Students 2007-2012
  Chart 21 Eating Habits - Students vs Other Respondents in Brazil
  Chart 22 On-line Activities - Students vs Other Respondents in Brazil
China
  Chart 23 China: Number of Higher Education Students 2007-2012
  Chart 24 Eating Habits - Students vs Other Respondents in China
  Chart 25 On-line Activities - Students vs Other Respondents in China
France
  Chart 26 France: Number of Higher Education Students 2007-2012
  Chart 27 Eating Habits - Students vs Other Respondents in France
  Chart 28 On-line Activities - Students vs Other Respondents in France
Germany
  Chart 29 Germany: Number of Higher Education Students 2007-2012
  Chart 30 Eating Habits - Students vs Other Respondents in Germany
  Chart 31 On-line Activities - Students vs Other Respondents in Germany
India
  Chart 32 India: Number of Higher Education Students 2007-2012
  Chart 33 Eating Habits - Students vs Other Respondents in India
  Chart 34 On-line Activities - Students vs Other Respondents in India
Japan
  Chart 35 Japan: Number of Higher Education Students 2007-2012
  Chart 36 Eating Habits - Students vs Other Respondents in Japan
  Chart 37 On-line Activities - Students vs Other Respondents in Japan
UK
  Chart 38 UK: Number of Higher Education Students 2007-2012
  Chart 39 Eating Habits - Students vs Other Respondents in the UK
  Chart 40 On-line Activities - Students vs Other Respondents in the UK
US
  Chart 41 US: Number of Higher Education Students 2007-2012
  Chart 42 Eating Habits - Students vs Other Respondents in US
  Chart 43 On-line Activities - Students vs Other Respondents in US
Outlook and Implications
Student Market Will Continue To Grow
  Table 8 Major Markets: Forecast Number of Higher Education Students 2012-2017
A Tough Future Ahead
  Chart 44 Important Job Qualities to College Students - Global
  Chart 45 Future Threats to Happiness Among College Students - Global
Commercial Opportunities
  Chart 46 Forecast Global Sales of Portable Devices 2011/2016
Summary 5 Opportunities For Marketers
How To Reach Students
  Chart 47 Influential Marketing Sources - Global

Ask Your Question

Tomorrow’s Big Spenders: The Global Student Market
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry: