Influencers and social tipping points

This section report focuses on influencers - those people who are making an impact on public opinion concerning climate change. The analysis measures how much prominent influencers are considered to be effective in shaping opinion in Canada, England and the USA, and how much they are thought to be wrong-thinking and/or annoying. Additionally, the study measures the influence of organizations and word-of-mouth on public perception of climate change. 

• How well regarded, or not, are specific public figures - politicians, celebrities, journalists or scientists - for their opinions about clkimate change?
• Would Al Gore be an appropriate opinion leader for your low-carbon media campaign?
• Which are the leading campaigning organisations for influencing people about climate change?
• How much do people talk to their peer groups about climate change?
• What is the influence of various climate change opinion leaders have on specific demographic groups; and 'Climate Citizens', 'Mild Greens' and 'Sceptics & Uninvolveds'?

Contents

1.1 Introduction
1.2 Key Insights
1.3 Methodology

2.1 Report Results
2.2 Attitudinal segmentation to climate change

3 CANADA DATA

3.1 Canada - The influence of public figures
3.2 Canada - The influence of organisations
3.3 Canada - The influence of social contacts & social connectors

4 ENGLAND DATA

4.1 England - The influence of public figures
4.2 England - The influence of organisations
4.3 England - The influence of social contacts & social connectors

5 USA DATA

5.1 USA - The influence of public figures
5.2 USA - The influence of organisations
5.3 USA - The influence of social contacts & social connectors

6 Further analysis

7.1 Survey Release Outline
7.2 Addendum Skip to top