Driving Towards Bliss: A New Theory on Customer Satisfaction… Measuring “Experience” ..

Contents

This iDRD (Insight-based Data-Rich Deliverable) is part of the Customer Experience Model subscription. This insight introduces and discusses Compass Intelligence’s Customer Experience model. The Customer Experience Model examines both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. The Expert Guide for this DRD is Kneko Burney.
Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.