Consumer Lifestyles in Vietnam

A poor, agricultural country, Vietnam saw a stock market and real estate boom in 2007 that even the global economic downturn could not quell. The resulting rise in incomes impacted consumer expenditure, despite high inflation. The Government pushes domestic manufacturing, while encouraging private investment in infrastructure, education, banking and e-commerce. Busier lives relax long-standing traditions and open new consumer sectors for all ages and incomes.

Euromonitor's Consumer Lifestyles in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Consumer Lifestyles - Vietnam
Euromonitor International
November 2010
List of Contents and Tables
Structure of the Report
Consumer Trends
the Majority Are Spending Less, While A Few Are Spending More
the Young Generation Are the Most Powerful Consumers
Promotion of Products Made in Vietnam
Hi-tech Consumers
A Poor Country, But A Profi  Table Market for High-end Cars
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
  Table 1 Consumer Segmentation: 2005-2009
  Table 2 Consumer Segmentation: 2010-2020
People
Population
Marital Status
Town Or Country
  Table 3 Population by Age: 2005-2009
  Table 4 Population by Age: 2010-2020
  Table 5 Male Population by Age: 2005-2009
  Table 6 Male Population by Age: 2010-2020
  Table 7 Female Population by Age: 2005-2009
  Table 8 Female Population by Age: 2010-2020
  Table 9 Population by Ethnic Groups: 2005-2009
  Table 10 Population by Ethnic Groups: 2010-2020
  Table 11 Population by Marital Status: 2005-2009
  Table 12 Population by Marital Status: 2010-2020
  Table 13 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
  Table 14 Population by Urban/Rural Location and Population Density: 2005-2009
  Table 15 Population by Urban/Rural Location and Population Density: 2010-2020
  Table 16 Population by Major Cities: 2005-2009
  Table 17 Population by Major Cities: 2010-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
  Table 18 Annual Disposable Income per Household (Current Value): 2005-2009
  Table 19 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
  Table 20 Households by Number of Persons: 2005-2009
  Table 21 Households by Number of Persons: 2010-2020
  Table 22 Households by Type: 2005-2009
  Table 23 Households by Type: 2010-2015
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
  Table 24 Households by Tenure: 2005-2009
  Table 25 Households by Tenure: 2010-2020
  Table 26 Running Costs: 2005-2009
  Table 27 Possession of Household Durables: 2005-2009
  Table 28 Possession of Household Durables: 2010-2020
  Table 29 Pet Population: 2005-2009
Income
Average Income
Average Income by Age
  Table 30 Annual Gross and Disposable Income (Current Value): 2005-2009
  Table 31 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
  Table 32 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
  Table 33 Average Annual Gross Income by Age (Current Value): 2005-2009
  Table 34 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009
Consumer Expenditure
Living Costs
  Table 35 Consumer Expenditure by Broad Category (Current Value): 2005-2009
  Table 36 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
  Table 37 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
  Table 38 Employed Population: 2005-2009
  Table 39 Employed Population: 2010-2020
  Table 40 Unemployed Population: 2005-2009
  Table 41 Unemployed Population: 2010-2020
Learning
School Life
University Life
Adult Learning
  Table 42 School Students: 2005-2009
  Table 43 Graduates: 2005-2009
  Table 44 Higher Education Students: 2005-2009
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
  Table 45 Consumer Expenditure on Food (Current Value): 2005-2009
  Table 46 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
  Table 47 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
  Table 48 Consumer Foodservice by Type (Current Value): 2004-2008
  Table 49 Consumer Foodservice by Type (Constant 2008 Value): 2004-2008
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
  Table 50 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
  Table 51 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
  Table 52 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
  Table 53 Smoking Prevalence: 2005-2009
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
  Table 54 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
  Table 55 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
  Table 56 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
  Table 57 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
  Table 58 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
  Table 59 Health Expenditure: 2005-2009
  Table 60 Healthy Life Expectancy at Birth: 2005-2009
  Table 61 Obese and Overweight Population: 2005-2009
  Table 62 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
  Table 63 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
  Table 64 Household Possession of Cable TV and Satellite TV: 2005-2009
  Table 65 Household Possession of Cable TV and Satellite TV: 2010-2020
  Table 66 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
  Table 67 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
  Table 68 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020
Consumer Technology
In-home Technology
Por  Table Technology
E-commerce and M-commerce
  Table 69 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
  Table 70 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
  Table 71 Household Possession of Mobile Telephones: 2005-2009
  Table 72 Household Possession of Mobile Telephones: 2010-2020
Transport
Getting Around
Air Travel
  Table 73 Household Possession of Passenger Vehicles: 2005-2009
  Table 74 Household Possession of Passenger Vehicles: 2010-2020
  Table 75 Consumer Expenditure on Transport Services (Current Value): 2005-2009
  Table 76 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
  Table 77 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020
Money
Savings
Loans and Mortgages
Credit
  Table 78 Savings and Savings Ratio: 2005-2009
  Table 79 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
  Table 80 Consumer Loans, Mortgages and Credit (Constant 2009 Value): 2005-2009
  Table 81 Financial Cards in Circulation: 2005-2009
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