Consumer Lifestyles in Portugal

The financial crisis of 2008-2009 has hit disposable incomes, and the effects of this have been felt across multiple market sectors. The population of Portugal is ageing rapidly and the birth rate is falling. The demands of the welfare system will place an increasing financial burden on the working population. The trend towards urbanisation will continue, although increasingly people will seek to move to city suburbs and satellite towns rather than city centres.

Euromonitor's Consumer Lifestyles - Portugal report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Why buy this report?

• Get a detailed picture of the consumer lifestyle industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Consumer Trends
the Elderly Population in Portugal Is Growing Rapidly
the Urban Population Will Grow While the Rural Population Continues To Decline
After Years of Steady Rises, Disposable Incomes Fell in 2009
the Size of the Average Household in Portugal Is Shrinking
the Prospects for E-commerce and M-commerce Look Good
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
  Table1 Consumer Segmentation: 2005-2009
  Table2 Consumer Segmentation: 2010-2020
People
Population
Marital Status
Town Or Country
  Table3 Population by Age: 2005-2009
  Table4 Population by Age: 2010-2020
  Table5 Male Population by Age: 2005-2009
  Table6 Male Population by Age: 2010-2020
  Table7 Female Population by Age: 2005-2009
  Table8 Female Population by Age: 2010-2020
  Table9 Population by Marital Status: 2005-2009
  Table10 Population by Marital Status: 2010-2020
  Table11 Marriage and Divorce Rates/Average Age at First Marriage: 2005-2009
  Table12 Population by Urban/Rural Location and Population Density: 2005-2009
  Table13 Population by Urban/Rural Location and Population Density: 2010-2020
  Table14 Population by Major Cities: 2005-2009
  Table15 Population by Major Cities: 2010-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
  Table16 Annual Disposable Income per Household (Current Value): 2005-2009
  Table17 Annual Disposable Income per Household (Constant 2009 Value): 2010-2020
  Table18 Households by Number of Persons: 2005-2009
  Table19 Households by Number of Persons: 2010-2020
  Table20 Households by Type: 2005-2009
  Table21 Households by Type: 2010-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
  Table22 Households by Tenure: 2005-2009
  Table23 Households by Tenure: 2010-2020
  Table24 Households by Type of Dwelling: 2005-2009
  Table25 Households by Type of Dwelling: 2010-2020
  Table26 Possession of Household Durables: 2005-2009
  Table27 Possession of Household Durables: 2010-2020
  Table28 Pet Population: 2005-2009
Income
Average Income
Average Income by Age
  Table29 Annual Gross and Disposable Income (Current Value): 2005-2009
  Table30 Annual Gross and Disposable Income (Constant 2009 Value): 2005-2009
  Table31 Annual Gross and Disposable Income (Constant 2009 Value): 2010-2020
  Table32 Average Annual Gross Income by Age (Current Value): 2005-2009
  Table33 Average Annual Gross Income by Age (Constant 2009 Value): 2005-2009
Consumer Expenditure
Living Costs
  Table34 Consumer Expenditure by Broad Category (Current Value): 2005-2009
  Table35 Consumer Expenditure by Broad Category (Constant 2009 Value): 2005-2009
  Table36 Consumer Expenditure by Broad Category (Constant 2009 Value): 2010-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
  Table37 Employed Population: 2005-2009
  Table38 Employed Population: 2010-2020
  Table39 Unemployed Population: 2005-2009
  Table40 Unemployed Population: 2010-2020
Learning
School Life
University Life
Adult Learning
  Table41 School Students: 2005-2009
  Table42 Graduates: 2005-2009
  Table43 Higher Education Students: 2005-2009
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
  Table44 Consumer Expenditure on Food (Current Value): 2005-2009
  Table45 Consumer Expenditure on Food (Constant 2009 Value): 2005-2009
  Table46 Consumer Expenditure on Food (Constant 2009 Value): 2010-2020
  Table47 Consumer Foodservice by Type (Current Value): 2004-2008
  Table48 Consumer Foodservice by Type (Constant 2008 Value): 2004-2008
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
  Table49 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009
  Table50 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009
  Table51 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
  Table52 Smoking Prevalence: 2005-2009
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
  Table53 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009
  Table54 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
  Table55 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009
  Table56 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009
  Table57 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
  Table58 Health Expenditure: 2005-2009
  Table59 Healthy Life Expectancy at Birth: 2005-2009
  Table60 Obese and Overweight Population: 2005-2009
  Table61 Consumer Expenditure on Health and Wellness (Current Value): 2005-2009
  Table62 Consumer Expenditure on Health and Wellness (Constant 2009 Value): 2005-2009
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
  Table63 Household Possession of Cable TV and Satellite TV: 2005-2009
  Table64 Household Possession of Cable TV and Satellite TV: 2010-2020
  Table65 Cinema Attendances: 2005-2009
  Table66 Consumer Expenditure on Package Holidays (Current Value): 2005-2009
  Table67 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2005-2009
  Table68 Consumer Expenditure on Package Holidays (Constant 2009 Value): 2010-2020
Consumer Technology
In-home Technology
Portable Technology
E-commerce and M-commerce
  Table69 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2005-2009
  Table70 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2010-2020
  Table71 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2005-2009
  Table72 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2010-2020
  Table73 Internet Retailing (Current Value): 2005-2009
  Table74 Internet Retailing (Constant 2009 Value): 2005-2009
Transport
Getting Around
Air Travel
  Table75 Household Possession of Passenger Vehicles: 2005-2009
  Table76 Household Possession of Passenger Vehicles: 2010-2020
  Table77 Consumer Expenditure on Transport Services (Current Value): 2005-2009
  Table78 Consumer Expenditure on Transport Services (Constant 2009 Value): 2005-2009
  Table79 Consumer Expenditure on Transport Services (Constant 2009 Value): 2010-2020
Money
Savings
Loans and Mortgages
Credit
  Table80 Savings and Savings Ratio: 2005-2009
  Table81 Consumer Loans, Mortgages and Credit (Current Value): 2005-2009
  Table82 Consumer Loans, Mortgages and Credit (Constant 2009 Value): 2005-2009
  Table83 Financial Cards in Circulation: 2005-2009
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