Consumer Lifestyles in Morocco

Based on disposable income levels, Moroccan consumers are not considered to be affluent. Regardless, during the review period income levels increased robustly as did consumer expenditure and both are expected to continue to rise, driving growth in a number of consumer categories, particularly the housing sector and related markets. Other trends expected to affect consumers and expenditure patterns include the ageing of the population, increasing urbanisation and changing social attitudes.

Euromonitor's Consumer Lifestyles in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Consumer Lifestyles - Morocco
Euromonitor International
June 2011
List of Contents and Tables
Structure of the Report
Consumer Trends
Demand for Housing Increasing
Aging Population Expected To Affect Consumer Demand
Changing Social Trends Expected To Affect Consumer Demand
Consumers Benefit From Inceased Buying Power
Increasing Urbanization
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
  Table 1 Consumer Segmentation: 2006-2010
  Table 2 Consumer Segmentation: 2011-2020
People
Population
Marital Status
Town Or Country
  Table 3 Population by Age: 2006-2010
  Table 4 Population by Age: 2011-2020
  Table 5 Male Population by Age: 2006-2010
  Table 6 Male Population by Age: 2011-2020
  Table 7 Female Population by Age: 2006-2010
  Table 8 Female Population by Age: 2011-2020
  Table 9 Population by Ethnic Groups: 2006-2010
  Table 10 Population by Ethnic Groups: 2011-2020
  Table 11 Population by Marital Status: 2006-2010
  Table 12 Population by Marital Status: 2011-2020
  Table 13 Average Age at First Marriage: 2006-2010
  Table 14 Population by Urban/Rural Location and Population Density: 2006-2010
  Table 15 Population by Urban/Rural Location and Population Density: 2011-2020
  Table 16 Population by Major Cities: 2006-2010
  Table 17 Population by Major Cities: 2011-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
  Table 18 Annual Disposable Income per Household (Current Value): 2006-2010
  Table 19 Annual Disposable Income per Household (Constant Value): 2006-2010
  Table 20 Annual Disposable Income per Household (Constant 2010 Value): 2011-2020
  Table 21 Households by Number of Persons: 2006-2010
  Table 22 Households by Number of Persons: 2011-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
  Table 23 Households by Tenure: 2006-2010
  Table 24 Households by Tenure: 2011-2020
  Table 25 Running Costs: 2006-2010
  Table 26 Possession of Household Durables: 2006-2010
  Table 27 Possession of Household Durables: 2011-2020
  Table 28 Pet Population: 2006-2010
Income
Average Income
Average Income by Age
  Table 29 Annual Gross and Disposable Income (Current Value): 2006-2010
  Table 30 Annual Gross and Disposable Income (Constant 2010 Value): 2006-2010
  Table 31 Annual Gross and Disposable Income (Constant 2010 Value): 2011-2020
  Table 32 Average Annual Gross Income by Age (Current Value): 2006-2010
  Table 33 Average Annual Gross Income by Age (Constant 2010 Value): 2006-2010
Consumer Expenditure
Living Costs
  Table 34 Consumer Expenditure by Broad Category (Current Value): 2006-2010
  Table 35 Consumer Expenditure by Broad Category (Constant 2010 Value): 2006-2010
  Table 36 Consumer Expenditure by Broad Category (Constant 2010 Value): 2011-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
  Table 37 Employed Population: 2006-2010
  Table 38 Employed Population: 2011-2020
  Table 39 Unemployed Population: 2006-2010
  Table 40 Unemployed Population: 2011-2020
Learning
School Life
University Life
Adult Learning
  Table 41 School Students: 2006-2010
  Table 42 Graduates: 2006-2010
  Table 43 Higher Education Students: 2006-2010
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
  Table 44 Consumer Expenditure on Food (Current Value): 2006-2010
  Table 45 Consumer Expenditure on Food (Constant 2010 Value): 2006-2010
  Table 46 Consumer Expenditure on Food (Constant 2010 Value): 2011-2020
  Table 47 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2006-2010
  Table 48 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2006-2010
  Table 49 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2011-2020
  Table 50 Consumer Foodservice by Type (Current Value): 2005-2009
  Table 51 Consumer Foodservice by Type (Constant 2009 Value): 2005-2009
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
  Table 52 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2006-2010
  Table 53 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010 Value): 2006-2010
  Table 54 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010 Value): 2011-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
  Table 55 Smoking Prevalence: 2006-2010
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
  Table 56 Expenditure on Cosmetics and Toiletries (Current Value): 2006-2010
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
  Table 58 Consumer Expenditure on Clothing and Footwear (Current Value): 2006-2010
  Table 59 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2006-2010
  Table 60 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2011-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
  Table 61 Health Expenditure: 2006-2010
  Table 62 Healthy Life Expectancy at Birth: 2006-2010
  Table 63 Obese and Overweight Population: 2006-2010
  Table 64 Consumer Expenditure on Health and Wellness (Current Value): 2006-2010
  Table 65 Consumer Expenditure on Health and Wellness (Constant 2010 Value): 2006-2010
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
  Table 66 Household Possession of Satellite TV: 2006-2010
  Table 67 Household Possession of Satellite TV: 2011-2020
  Table 68 Cinema Attendances: 2006-2010
  Table 69 Consumer Expenditure on Package Holidays (Current Value): 2006-2010
  Table 70 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2006-2010
  Table 71 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2011-2020
Consumer Technology
In-home Technology
Por  Table Technology
E-commerce and M-commerce
  Table 72 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2006-2010
  Table 73 Household Possession of Broadband Internet-Enabled Computers, DVD Players and Video Game Consoles: 2011-2020
  Table 74 Household Possession of Mobile Telephones: 2006-2010
  Table 75 Household Possession of Mobile Telephones: 2011-2020
  Table 76 Internet Retailing (Current Value): 2006-2010
  Table 77 Internet Retailing (Constant 2010 Value): 2006-2010
Transport
Getting Around
Air Travel
  Table 78 Household Possession of Passenger Vehicles: 2006-2010
  Table 79 Household Possession of Passenger Vehicles: 2011-2020
  Table 80 Consumer Expenditure on Transport Services (Current Value): 2006-2010
  Table 81 Consumer Expenditure on Transport Services (Constant 2010 Value): 2006-2010
  Table 82 Consumer Expenditure on Transport Services (Constant 2010 Value): 2011-2020
Money
Savings
Loans and Mortgages
Credit
  Table 83 Savings and Savings Ratio: 2006-2010
  Table 84 Consumer Loans, Mortgages and Credit (Current Value): 2006-2010
  Table 85 Consumer Loans, Mortgages and Credit (Constant 2010 Value): 2006-2010
  Table 86 Financial Cards in Circulation: 2006-2010
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