Italian remain very careful spenders and are increasingly on the lookout for bargains. Traditional features of the Italian lifestyle are being reconsidered, as are consumer choices and strategies adapt to a new economic reality. Social media and the Internet play an increasingly central role in daily life, with consumers spending significant amount of time online. A significant concern across nearly all age groups is employment and job security.Euromonitor's Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Top Five Consumer TrendsSavvy Italian Consumers Respond To Austerity by Shopping SmarterItalian Consumers Beginning To Embrace M-commerceMost Young Italians Still Living at HomeItalian Consumers Increasingly Turning To Private Label Products To Trim Grocery BillsSome Consumers Struggling in Depressed Housing MarketConsumer SegmentationBabies and InfantsKidsTweenagersTeensYoung AdultsMiddle YouthMid-lifersLate-lifers Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020Housing and HouseholdsHome OwnershipHousehold ProfilesRunning Costs Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016Money and SavingsAttitudes Toward Payment MethodsSavingsLoans and Mortgages Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000-2016Eating and DrinkingEating HabitsDrinking Habits Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016Grooming and FashionPerceptions of BeautyFemale GroomingMale GroomingFashion Trends Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016Health and WellnessAttitudes To Health and Well-beingObesityAttitudes To Smoking Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013Shopping HabitsMain Household ShopShopping for Big-ticket ItemsPersonal ShoppingShopping Online Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 7 Index of Retail Sales through Discounters, Supermarkets and Internet Retailing 2000-2016Leisure and RecreationStaying inGoing OutSport and FitnessVacationsPublic Holidays, Celebrations and Gift-giving Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016 Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016Getting AroundPrivate TransportPublic TransportCommutingAir Travel Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016 Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016